Personal information

Türkiye

Activities

Employment (2)

Dokuz Eylül University: Izmir, TR

2013-03 to present | Research Assistant (Faculty of Business, Department of Business Administration)
Employment
Source: Self-asserted source
İlayda İpek

Middle East Technical University: Ankara, Ankara, TR

2012-02 to 2013-03 | Research Assistant (Deaprtment of Business Administration)
Employment
Source: Self-asserted source
İlayda İpek

Education and qualifications (4)

Dokuz Eylül University: Izmir, TR

2013-09 to 2017-07 | PhD (Department of Business Administration)
Education
Source: Self-asserted source
İlayda İpek

Middle East Technical University: Ankara, Ankara, TR

2011-09 to 2013-08 | MBA (Department of Business Administration)
Education
Source: Self-asserted source
İlayda İpek

İzmir University of Economics: Izmir, TR

2008-09 to 2011-06 | Bachelor's Degree (Department of Logistics Management)
Education
Source: Self-asserted source
İlayda İpek

İzmir University of Economics: Izmir, TR

2006-09 to 2011-06 | Bachelor's Degree (Department of Business Administration)
Education
Source: Self-asserted source
İlayda İpek

Professional activities (1)

European Marketing Academy: Brussels, BE

Membership
Source: Self-asserted source
İlayda İpek

Works (27)

A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?

Industrial Marketing Management
2023-01 | Journal article
Part of ISSN: 0019-8501
Contributors: İlayda İpek; İlayda İpek; Nilay Bıçakcıoğlu-Peynirci; Ayça Kübra Hizarcı
Source: Self-asserted source
İlayda İpek

Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis

Journal of International Consumer Marketing
2022-08-08 | Journal article
Contributors: İlayda İpek; Cengiz Yılmaz
Source: check_circle
Crossref

A meta-analysis on entrepreneurial orientation in the export context

Journal of Business & Industrial Marketing
2022-08-04 | Journal article
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Contributors: İlayda İpek
Source: Self-asserted source
İlayda İpek

A Meta-Analytic Review on Antecedents of Green Product Purchase Intention: An Extended TPB Approach

Beykoz Akademi Dergisi
2022-06 | Journal article
Source: Self-asserted source
İlayda İpek

Meta-Analysis: Deconstructing Marketing Knowledge

Handbook of Research Methods for Marketing Management
2021-10 | Book chapter
Source: Self-asserted source
İlayda İpek

TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses

Journal of Marketing Management
2021-07-28 | Journal article
Part of ISSN: 0267-257X
Part of ISSN: 1472-1376
Source: Self-asserted source
İlayda İpek

Understanding Consumer Behavior in Technology-Mediated Spaces

Digital Transformation in Business and Society
2020 | Book chapter
Part of ISBN: 9783030082765
Part of ISBN: 9783030082772
Source: Self-asserted source
İlayda İpek

İhracat Pazar Yönelimi Boyutlarının İhracat Performansı Üzerindeki Etkisi: Bir Meta-Analiz Çalışması

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi
2020-11-30 | Journal article
Contributors: Nilay BIÇAKCIOĞLU; İlayda İPEK
Source: check_circle
Crossref

How environmental innovation influences firm performance: A meta‐analytic review

Business Strategy and the Environment
2020-11-10 | Journal article
Part of ISSN: 0964-4733
Part of ISSN: 1099-0836
Source: Self-asserted source
İlayda İpek
grade
Preferred source (of 2)‎

İhracat Pazar Yönelimi Boyutlarının İhracat Performansı Üzerindeki Etkisi: Bir Meta-Analiz Çalışması

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi
2020-08-15 | Journal article
Source: Self-asserted source
İlayda İpek

The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework

International Marketing Review
2020-07-07 | Journal article
Part of ISSN: 0265-1335
Source: Self-asserted source
İlayda İpek

12. Sorumlu Tüketim ve Üretim

Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm
2020-06 | Book chapter
Source: Self-asserted source
İlayda İpek

Algılanan marka otantikliği ölçeğinin Türkçe geçerlemesi

ODTÜ Gelişme Dergisi
2020-06 | Journal article
Source: Self-asserted source
İlayda İpek

Bilişsel-Yönlü Dürtme ile Üniversite Öğrencilerini Sağlıklı İçecek Terchi Etmeye Yöneltme

Pazarlama ve Pazarlama Araştırmaları Dergisi
2020-05 | Journal article
Source: Self-asserted source
İlayda İpek

Export market orientation: An integrative review and directions for future research

International Business Review
2019-12 | Journal article
Part of ISSN: 0969-5931
Source: Self-asserted source
İlayda İpek

Authenticity as a Contributor to Satisfaction with Arts Events: The Moderating Role of Involvement

Advances in Culture, Tourism and Hospitality Research
2019-11-29 | Book chapter
Part of ISBN: 9781838670719
Part of ISBN: 9781838670702
Part of ISSN: 1871-3173
Source: Self-asserted source
İlayda İpek

Organizational learning in exporting: A bibliometric analysis and critical review of the empirical research

2019-06 | Journal article
Part of ISSN: 0969-5931
Source: Self-asserted source
İlayda İpek

"Marka Aşkı"na giden yol "Marka Deneyimi"nden geçiyor

EGİAD Yarın
2019-04 | Magazine article
Source: Self-asserted source
İlayda İpek

Antecedents and outcomes of brand love: the mediating role of brand loyalty

2018-11-17 | Journal article
Part of ISSN: 1352-7266
Part of ISSN: 1466-4445
Source: Self-asserted source
İlayda İpek

The Resource-Based View within the Export Context: An Integrative Review of Empirical Studies

2018-05-27 | Journal article
Part of ISSN: 0891-1762
Part of ISSN: 1528-6975
Source: Self-asserted source
İlayda İpek

Impact of Islamic religiosity on materialistic values in Turkey

2017-11-13 | Journal article
Part of ISSN: 1759-0833
Source: Self-asserted source
İlayda İpek

Flow within theatrical consumption: The relevance of authenticity

2017-05 | Journal article
Part of ISSN: 1472-0817
Source: Self-asserted source
İlayda İpek

Private label usage and store loyalty: The moderating impact of shopping value

2016-07 | Journal article
Part of ISSN: 0969-6989
Source: Self-asserted source
İlayda İpek

İnovasyon Faaliyetlerinde Kullanıcının Yeri Ve Çevrimiçi Kullanıcı İnovasyon Araçları

2016-04-15 | Journal article
Part of ISSN: 1302-0064
Source: Self-asserted source
İlayda İpek

Marka Aşkının Marka Deneyimi ile Marka Sadakati Arasındaki İlişkiye Aracılık Etkisi

Ege Academik Bakış
2016-01 | Journal article
Source: Self-asserted source
İlayda İpek

Export market orientation and its consequences: a meta-analytic review and assessment of contextual and measurement moderators

Source: Self-asserted source
İlayda İpek

Home country institutional drivers and performance outcomes of export market orientation: the moderating role of firm resources

Source: Self-asserted source
İlayda İpek
grade
Preferred source (of 3)‎