Personal information

Activities

Works (8)

Identifying NFT consumer segments: a consumption value theory and luxury perspective

Marketing Intelligence & Planning
2024-11-27 | Journal article
Contributors: Jacqueline Eastman; Atefeh Yazdanparast; Seth Ketron
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Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction

Psychology & Marketing
2024-08 | Journal article
Contributors: Jiayuan Li; Kirsten Cowan; Atefeh Yazdanparast; Jake Ansell
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Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value

International Journal of Bank Marketing
2024-07-01 | Journal article
Contributors: Navid Bahmani; Atefeh Yazdanparast
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Consumer financial planning in the post‐Covid‐19 era: The role of emotional and economic vulnerability

Journal of Consumer Behaviour
2024-03 | Journal article
Contributors: Khulood M. Allanjawi; Atefeh Yazdanparast; Yasser Alhenawi
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The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence

Journal of Business Research
2023-10 | Journal article
Contributors: Atefeh Yazdanparast; Seth Ketron
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The effect of product touch information and sale proneness on consumers' responses to price discounts

Psychology & Marketing
2023-01 | Journal article
Contributors: Atefeh Yazdanparast; Monika Kukar‐Kinney
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Impact of COVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective

Journal of Consumer Behaviour
2022-07 | Journal article
Contributors: Atefeh Yazdanparast; Yasser Alhenawi
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Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?

International Journal of Bank Marketing
2022-04-06 | Journal article
Contributors: Yasser Alhenawi; Atefeh Yazdanparast
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Peer review (3 reviews for 1 publication/grant)

Review activity for Journal of business ethics. (3)