Personal information

United States

Activities

Employment (3)

Temple University: Philadelphia, Pennsylvania, US

2023-07 to present | Associate Professor (Advertising & Public Relations)
Employment
Source: Self-asserted source
Jennifer Gerard Ball

Temple University: Philadelphia, PA, US

2016-07 to 2023-06 | Assistant Professor (Advertising)
Employment
Source: Self-asserted source
Jennifer Gerard Ball

University of Minnesota System: Minneapolis, MN, US

2011-08 to 2016-06 | Assistant Professor (Journalism and Mass Communication)
Employment
Source: Self-asserted source
Jennifer Gerard Ball

Education and qualifications (3)

University of Texas at Austin: Austin, TX, US

2006-08 to 2011-05 | PhD (Advertising)
Education
Source: Self-asserted source
Jennifer Gerard Ball

University of Texas at Austin: Austin, TX, US

2004-08 to 2005-12 | M.A. (Advertising)
Education
Source: Self-asserted source
Jennifer Gerard Ball

Northwestern University: Evanston, IL, US

1996-09 to 2000-06 | B.S. (Communication Studies/Psychology (dual major))
Education
Source: Self-asserted source
Jennifer Gerard Ball

Works (15)

Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment

Exploratory Research in Clinical and Social Pharmacy
2022-12 | Journal article
Part of ISSN: 2667-2766
Contributors: Ilene L. Hollin; Jennifer Gerard Ball
Source: Self-asserted source
Jennifer Gerard Ball

Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions

Research in Social and Administrative Pharmacy
2022-08 | Journal article | Author
Part of ISSN: 1551-7411
Contributors: Jennifer Gerard Ball; Ilene Hollin
Source: Self-asserted source
Jennifer Gerard Ball

Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising

Journal of Advertising
2021-10-20 | Journal article
Part of ISSN: 0091-3367
Part of ISSN: 1557-7805
Contributors: Taemin Kim; Jennifer Gerard Ball
Source: Self-asserted source
Jennifer Gerard Ball

The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis

Journal of Health Communication
2019-05-04 | Journal article
Part of ISSN: 1081-0730
Part of ISSN: 1087-0415
Contributors: Jennifer Gerard Ball; Janelle Applequist
Source: Self-asserted source
Jennifer Gerard Ball

Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising

Journal of Consumer Affairs
2018-11 | Journal article
Part of ISSN: 0022-0078
Part of ISSN: 1745-6606
Contributors: Jennifer Gerard Ball
Source: Self-asserted source
Jennifer Gerard Ball

An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

The Annals of Family Medicine
2018-05 | Journal article
Part of ISSN: 1544-1709
Part of ISSN: 1544-1717
Contributors: Janelle Applequist; Jennifer Gerard Ball
Source: Self-asserted source
Jennifer Gerard Ball

Causes and consequences of trust in direct-to-consumer prescription drug advertising

International Journal of Advertising
2016 | Journal article
EID:

2-s2.0-84959152927

Contributors: Ball, J.G.; Manika, D.; Stout, P.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

The moderating role of age in responses to direct-to-consumer prescription drug advertising

Journal of Health Communication
2016 | Journal article
EID:

2-s2.0-84955181495

Contributors: Ball, J.G.; Manika, D.; Stout, P.A.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women

Journal of Health Communication
2014 | Journal article
EID:

2-s2.0-84920284710

Contributors: Manika, D.; Ball, J.G.; Stout, P.A.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials

Journal of Current Issues and Research in Advertising
2014 | Journal article
EID:

2-s2.0-84899427458

Contributors: Ball, J.G.; Liang, A.; Lee, W.-N.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Pharmaceutical advertising practitioners' approach to trust and emotion

International Journal of Pharmaceutical and Healthcare Marketing
2013 | Journal article
EID:

2-s2.0-84881594045

Contributors: Ball, J.; Mackert, M.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising

Health Marketing Quarterly
2011 | Journal article
EID:

2-s2.0-84858669815

Contributors: Ball, J.G.; Manika, D.; Stout, P.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Health literacy awareness training for healthcare workers: Improving knowledge and intentions to use clear communication techniques

Patient Education and Counseling
2011 | Journal article
EID:

2-s2.0-81555214473

Contributors: Mackert, M.; Ball, J.; Lopez, N.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses

Journal of Medical Marketing
2010 | Journal article
EID:

2-s2.0-78049454308

Contributors: MacKert, M.; Eastin, M.S.; Ball, J.G.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier

Representation of African Americans in direct-to-consumer pharmaceutical commercials: A content analysis with implications for health disparities

Health Marketing Quarterly
2009 | Journal article
EID:

2-s2.0-71049178623

Contributors: Ball, J.G.; Liang, A.; Lee, W.-N.
Source: Self-asserted source
Jennifer Gerard Ball via Scopus - Elsevier