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Employment (1)

Marmara University: İstanbul, TR

1996 to present | Professor (Marketing)
Employment
Source: Self-asserted source
Bayraktar, Azra

Works (4)

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?

Journal of Research in Business
2022-12-26 | Journal article
DOI: 10.54452/jrb.1011028
Contributors: Zübeyir Çelik; Azra Bayraktar
Source: check_circle
Crossref

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI

Öneri Dergisi
2021-07-31 | Journal article
DOI: 10.14783/maruoneri.804134
Contributors: Yusuf Ozan YILDIRIM; Azra BAYRAKTAR
Source: check_circle
Crossref

ONLINE ALIŞVERİŞ YAPAN TÜKETİCİLERİN DÜZENLEYİCİ UYUMLARININ ALGILANAN DEĞER VE GÜVENE ETKİSİ

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
2021-01-29 | Journal article
DOI: 10.24889/ifede.641037
Contributors: Asuman Bihter Civelek; Azra Bayraktar
Source: check_circle
Crossref

A RESEARCH ON THE ROLE OF CONSUMER INVOLVEMENT AND PRODUCT KNOWLEDGE LEVELS ON PURCHASING DECISIONS

Turkish Journal of Marketing
2019-09-17 | Journal article
DOI: 10.30685/tujom.v4i2.57
Contributors: Gözde KANDEMİR; Serdar PİRTİNİ; Azra BAYRAKTAR
Source: check_circle
Crossref
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