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José Antonio Pedraza Rodríguez has a PhD in Business Management from the University of Córdoba and a degree in Economics and Business Administration. The research activity is related to the importance of intangibles in the business field, the measurement of satisfaction and quality of services, as well as the study of the creation of value through quality and business innovation. He trained as a researcher at the Spanish National Research Council (CSIC) and for almost twenty years he has been working on various applied research projects related to social problems, public policies, participating in evaluations and prospective work related to programs and science, technology and innovation policies, especially in Andalusia, as well as carrying out R&D management tasks. Since 2010 he is a professor at the University of Córdoba. E-mail: japedraza@uco.es
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