Personal information

India

Biography

Dr. Saikat Banerjee is a Professor and Head of Division (International Collaborations & Capacity Development) at Kolkata campus of the Indian Institute of Foreign Trade (IIFT), New Delhi. He is an MBA (Gold Medalist) and a Ph.D. in Marketing. He has also done short-term ‘Global Business Management Programme" from Thunderbird School of Global Management, Arizona, USA. He has a rich experience of more than twenty years in teaching and four years of experience in the industry. His areas of interest are Brand Management and Consumer Behavior. Dr. Banerjee has taught several consumer behavior and brand management courses at the graduate level at IIFT Kolkata and New Delhi. As a consultant, he trains industry professionals and does regular corporate consulting in the area of Brand Management, Consumer Behavior, and Cross-Cultural Marketing.

On the research front, Dr. Banerjee has contributed research papers and articles in well-known journals like Journal of Business Research, Journal of Brand Management, International Journal of Consumer Studies, International Journal of Retail & Distribution Management, Marketing Intelligence & Planning, Journal of Product & Brand Management, Asia Pacific Journal of Marketing & Logistics, European Business Review, Place Branding & Public Diplomacy, International Review on Public and Nonprofit Marketing, Benchmarking-An International Journal, Asian Journal of Political Science, Journal of Political Marketing, Journal of Research in Marketing and Entrepreneurship, Journal of Food Products Marketing, Health Marketing Quarterly, Cross Cultural Management-An International Journal, Journal of Medical Marketing, International Journal of Pharmaceutical and Health Care Marketing, International Journal of E-Health and Medical Communications, Journal of Asia Entrepreneurship and Sustainability, The Marketing Review, Journal of Asia Business Studies, International Journal of Commerce and Management, South Asian Journal of Management, Vision etc. As a prolific case writer, he has published cases with Ivey Publishing, Sage Original etc.

Dr. Banerjee is ‘Associate Editor’ of ‘Foreign Trade Review,’ Journal of IIFT. He is a reviewer of many well-known ABDC/ABS ranked journals. He visited different places of Japan, UK, France, Italy, US, New Zeeland, and Africa on various academic assignments.

Activities

Employment (3)

Indian Institute of Foreign Trade - Kolkata Campus: Kolkata, West Bengal, IN

2018-02-13 to present | Professor (Marketing )
Employment
Source: Self-asserted source
DR. SAIKAT BANERJEE

Indian Institute of Foreign Trade - Kolkata Campus: Kolkata, West Bengal, IN

2008-08-01 to 2018-02-12 | Associate Professor (Marketing)
Employment
Source: Self-asserted source
DR. SAIKAT BANERJEE

Indian Institute of Foreign Trade: New Delhi, Delhi, IN

2004-11-01 to 2008-08-01 | Assistant Professor (Marketing)
Employment
Source: Self-asserted source
DR. SAIKAT BANERJEE

Education and qualifications (1)

Burdwan University: Burdwan, West Bengal, IN

PhD
Education
Source: Self-asserted source
DR. SAIKAT BANERJEE

Works (38)

Factors Influencing Political Brand Coolness and Voting Intention

Journal of Public Affairs
2024-11 | Journal article
Contributors: Saikat Banerjee
Source: check_circle
Crossref

The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective

International Review on Public and Nonprofit Marketing
2024-06 | Journal article
Contributors: Mohit Jamwal; Munish Saini; Saikat Banerjee
Source: check_circle
Crossref

Political brand experience and voting intention: Is there a relation?

Journal of Public Affairs
2024-02 | Journal article
Contributors: Saikat Banerjee
Source: check_circle
Crossref

Retailers’ Interventions, Social Media Amplification, Consumer and Food Brand Scandal

Journal of International Food & Agribusiness Marketing
2023-12-14 | Journal article
Part of ISSN: 0897-4438
Part of ISSN: 1528-6983
Contributors: Sunaina Kapoor; Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE

Role and perspective of suppliers in brand co-creation: an exploratory study

Benchmarking: An International Journal
2023-08-24 | Journal article
Contributors: Sanmitra Sarkar; Saikat Banerjee
Source: check_circle
Crossref

Brand love and party preference of young political consumers (voters)

International Review on Public and Nonprofit Marketing
2022-09 | Journal article
Contributors: Saikat Banerjee; Bibek Ray Chaudhuri
Source: check_circle
Crossref

Revamping heritage brand: a case of Murshidabad, West Bengal, India

Place Branding and Public Diplomacy
2022-06 | Journal article
Contributors: Saikat Banerjee; Paroma Mitra Mukherjee
Source: check_circle
Crossref

The role of retailers during brand scandals: insights from a case study

International Journal of Retail & Distribution Management
2022-02-18 | Journal article
Contributors: Sunaina Kapoor; Saikat Banerjee; Paola Signori
Source: check_circle
Crossref

Factors impacting state branding communication success: a mediating and multigroup analysis

Place Branding and Public Diplomacy
2021-12-04 | Journal article
Contributors: Saikat Banerjee
Source: check_circle
Crossref

On the relationship between brand scandal and consumer attitudes: A literature review and research agenda

International Journal of Consumer Studies
2021-09 | Journal article
Contributors: Sunaina Kapoor; Saikat Banerjee
Source: check_circle
Crossref

On the relationship between online brand community and brand preference in political market

International Review on Public and Nonprofit Marketing
2021-03-12 | Journal article
Contributors: Saikat Banerjee
Source: check_circle
Crossref

Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation

Journal of Product & Brand Management
2020-10 | Journal article
Part of ISSN: 1061-0421
Contributors: Sanmitra Sarkar; Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Party brand hate in political market: antecedents and consequences

Asian Journal of Political Science
2020-05-03 | Journal article
Contributors: Saikat Banerjee; Paras Goel
Source: check_circle
Crossref

Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects

Journal of Business Research
2020-03 | Journal article
Part of ISSN: 0148-2963
Source: Self-asserted source
DR. SAIKAT BANERJEE

Brand co-creation through triadic stakeholder participation

European Business Review
2019-08-02 | Journal article
Part of ISSN: 0955-534X
Contributors: Sanmitra Sarkar; Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Electoral alliance with sworn opponent political party: factors impacting voting intention

Asian Journal of Political Science
2019-02-11 | Journal article
Part of ISSN: 0218-5377
Contributors: Saikat Banerjee; Paroma Mitra Mukherjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search
grade
Preferred source (of 2)‎

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

Global Fashion Management Conference
2018-07 | Journal article
Part of ISSN: 2288-825X
Contributors: Saikat Banerjee; Indian Institute of Foreign Trade-IIFT; India; Bibek Ray Chaudhuri
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Disease awareness advertising (DAA) in emerging economy: A comparison between views of consumers and pharmaceutical professionals

Health Marketing Quarterly
2018-04-03 | Journal article
Part of ISSN: 0735-9683
Contributors: Saikat Banerjee; Sampada Kumar Dash
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Does Country of Origin (Coo) Matter for Consumers in Emerging Country? A Study on Influence of Coo at the Time of Product Evaluation of Mobile Phones by Indian Consumers

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
2017 | Other
Contributors: Saikat Banerjee; Bibek Ray Chaudhuri
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Impact of Food Brand Controversy on Consumers’ Attitude Toward Brand and Company

Journal of Food Products Marketing
2017 | Journal article
EID:

2-s2.0-85013459729

Contributors: Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Bayesian multiple logistic regression for case-control GWAS

2017-10-05 | Preprint
Contributors: Saikat Banerjee; Lingyao Zeng; Heribert Schunkert; Johannes Söding
Source: check_circle
Crossref

Factors influencing performance of SMEs: Literature review and research propositions for SMEs

The Marketing Review
2017-05 | Journal article
Contributors: Amber Sayal; Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

A Qualitative Study to Explore the Role of Networking for B2B Entrepreneurs in an Emerging Country like India

Journal of Asia Entrepreneurship and Sustainability
2017-02-01 | Journal article
Source: Self-asserted source
DR. SAIKAT BANERJEE

Factors responsible behind political brand preference: an empirical study on Indian voters

Marketing Intelligence and Planning
2016 | Journal article
EID:

2-s2.0-84969498774

Contributors: Banerjee, S.; Ray Chaudhuri, B.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Influence of consumer personality, brand personality, and corporate personality on brand preference: An empirical investigation of interaction effect

Asia Pacific Journal of Marketing and Logistics
2016 | Journal article
EID:

2-s2.0-84962181784

Contributors: Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier
grade
Preferred source (of 2)‎

Influence of Voter Demographics and Newspaper in Shaping Political Party Choice in India: An Empirical Investigation

Journal of Political Marketing
2016 | Journal article
EID:

2-s2.0-84963852553

Contributors: Banerjee, S.; Ray Chaudhuri, B.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Political Brand Preference Questionnaire

PsycTESTS Dataset
2015 | Dataset
Contributors: Saikat Banerjee; Bibek Ray Chaudhuri
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Factors influencing adoption of E-detailing as a communication tool: Views of physicians of India

International Journal of E-Health and Medical Communications
2014 | Journal article
EID:

2-s2.0-84919772690

Contributors: Banerjee, S.; Dash, S.K.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier
grade
Preferred source (of 2)‎

Identification and measurement of brand identity and image gap: A quantitative approach

Journal of Product and Brand Management
2014 | Journal article
EID:

2-s2.0-84927553637

Contributors: Roy, D.; Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Influence of coo on product evaluation of mobile phones by Indian consumers: An empirical study

Journal of Asia Business Studies
2014 | Journal article
EID:

2-s2.0-84927661375

Contributors: Banerjee, S.; Chaudhuri, B.R.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier
grade
Preferred source (of 2)‎

Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India

Journal of Medical Marketing
2013 | Journal article
EID:

2-s2.0-84903612223

Contributors: Banerjee, S.; Dash, S.K.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Strategic branding roadmap for SMEs operating in business-to-business sector: A study on Indian auto component sector

Journal of Research in Marketing and Entrepreneurship
2012 | Journal article
EID:

2-s2.0-84901289121

Contributors: Roy, D.; Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India

Journal of Medical Marketing
2011 | Journal article
EID:

2-s2.0-80054870717

Contributors: Banerjee, S.; Dash, S.K.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel

International Journal of Pharmaceutical and Healthcare Marketing
2011 | Journal article
EID:

2-s2.0-79959800253

Contributors: Banerjee, S.; Dash, S.K.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Dimensions of Indian culture, core cultural values and marketing implications: An analysis

Cross Cultural Management: An International Journal
2008 | Journal article
EID:

2-s2.0-84986077454

Contributors: Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Care-ing strategy for integration of brand identity with brand image

International Journal of Commerce and Management
2007 | Journal article
EID:

2-s2.0-70449645585

Contributors: Roy, D.; Banerjee, S.
Source: Self-asserted source
DR. SAIKAT BANERJEE via Scopus - Elsevier

Strategic Brand-Culture Fit: A conceptual framework for brand management

Journal of Brand Management
2007-06-08 | Journal article
Part of ISSN: 1350-231X
Contributors: Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Some Aspects of Insurance in the Context of Risk Management

Vision: The Journal of Business Perspective
2003-01 | Journal article
Contributors: Dilip Roy; Saikat Banerjee
Source: Self-asserted source
DR. SAIKAT BANERJEE via Crossref Metadata Search

Peer review (1 review for 1 publication/grant)

Review activity for International review on public and nonprofit marketing. (1)