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Biography
Dr. Saikat Banerjee is a Professor and Head of Division (International Collaborations & Capacity Development) at Kolkata campus of the Indian Institute of Foreign Trade (IIFT), New Delhi. He is an MBA (Gold Medalist) and a Ph.D. in Marketing. He has also done short-term ‘Global Business Management Programme" from Thunderbird School of Global Management, Arizona, USA. He has a rich experience of more than twenty years in teaching and four years of experience in the industry. His areas of interest are Brand Management and Consumer Behavior. Dr. Banerjee has taught several consumer behavior and brand management courses at the graduate level at IIFT Kolkata and New Delhi. As a consultant, he trains industry professionals and does regular corporate consulting in the area of Brand Management, Consumer Behavior, and Cross-Cultural Marketing.
On the research front, Dr. Banerjee has contributed research papers and articles in well-known journals like Journal of Business Research, Journal of Brand Management, International Journal of Consumer Studies, International Journal of Retail & Distribution Management, Marketing Intelligence & Planning, Journal of Product & Brand Management, Asia Pacific Journal of Marketing & Logistics, European Business Review, Place Branding & Public Diplomacy, International Review on Public and Nonprofit Marketing, Benchmarking-An International Journal, Asian Journal of Political Science, Journal of Political Marketing, Journal of Research in Marketing and Entrepreneurship, Journal of Food Products Marketing, Health Marketing Quarterly, Cross Cultural Management-An International Journal, Journal of Medical Marketing, International Journal of Pharmaceutical and Health Care Marketing, International Journal of E-Health and Medical Communications, Journal of Asia Entrepreneurship and Sustainability, The Marketing Review, Journal of Asia Business Studies, International Journal of Commerce and Management, South Asian Journal of Management, Vision etc. As a prolific case writer, he has published cases with Ivey Publishing, Sage Original etc.
Dr. Banerjee is ‘Associate Editor’ of ‘Foreign Trade Review,’ Journal of IIFT. He is a reviewer of many well-known ABDC/ABS ranked journals. He visited different places of Japan, UK, France, Italy, US, New Zeeland, and Africa on various academic assignments.
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