Personal information

Biography

Ömer Zeybek is a Data Scientist in Migros Ticaret AŞ R&D Cen-tre. His main research interests are related to marketing analytics and econometric forecasting. He holds a PhD degree from Istanbul Technical University and he is studided on measuring promotion–sales elasticities using time series econometrics methods

(PDF) The effect of sales promotions intensity on volume and variability in category sales of large retailers. Available from: https://www.researchgate.net/publication/353436228_The_effect_of_sales_promotions_intensity_on_volume_and_variability_in_category_sales_of_large_retailers [accessed Aug 15 2023].
Until 2017, he worked at customer intelligence department of a mid-sized retail bank for four years and mainly focused on the demographic and social analysis of customer clusters and estimating a bunch of propensity to buy models. Previously he was a team leader in Turkish Statistical Institute (official statistics agency in Turkey), where I was responsible for field work organisation and data plausibility checks of inflation and short termed production panels for five years.

Specialties: Expert on Turkish and International statistical system and data sources, Financial Markets, Data Analysis, Survey Analysis, Econometric Modelling, Data Mining Applications, Statistics, SPSS, SAS, R ,Python, Stata, Eviews, Financial Risk Modelling, Segmentation

Activities

Employment (3)

Migros Ticaret AŞ.: İstanbul, TR

2018-02-09 to present | Head (R&D Innovative Data Analytics and Ad-Hoc Researchs)
Employment
Source: Self-asserted source
Ömer Zeybek

ING Bank Turkey: İstanbul, TR

2011-09-01 to 2017-01-24 | Data Analytics (CRM Analytics)
Employment
Source: Self-asserted source
Ömer Zeybek

Turkish Statistical Institute: İstanbul , TR

2006-02-15 to 2010-09-01 | Expert - Team Leader (Price Statistics )
Employment
Source: Self-asserted source
Ömer Zeybek

Education and qualifications (3)

Istanbul Technical University: Istanbul, TR

2016-09-01 to 2022-07-05 | PhD in Management (Management Engineering)
Education
Source: Self-asserted source
Ömer Zeybek

Istanbul Technical University: Istanbul, TR

2004-10-01 to 2006-07-06 | MSc in Economics (Management Engineering)
Education
Source: Self-asserted source
Ömer Zeybek

Marmara University: Istanbul, TR

1999-10-01 to 2003-07-11 | BSc in Econometrics (Econometrics )
Education
Source: Self-asserted source
Ömer Zeybek

Works (10)

Share of Local Assortments in Revenue for a Large Scale National Food Retailer : Assessment of Long and Short Time Series Patterns

2024 | Book chapter
Contributors: Öykü Büyükakın; Ömer Zeybek
Source: check_circle
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Uncovering Business Accounts Among Retail Shoppers: Insights from Supermarket Transactions Using an Intelligent Decision Support System

2024 | Book chapter
Contributors: Eslem Güler; Ömer Zeybek
Source: check_circle
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Estimating the Success Likelihood of Variant Price Promotion Schemes: A Machine Learning Approach

2023 | Book chapter
Contributors: Burak Kilercik; Ömer Zeybek
Source: check_circle
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Socio-Economic Development Index Estimation for Small Area Urban Neighbourhoods: A Machine Learning Approach

2023 | Book chapter
Contributors: Ulaş Yelkanat; Ömer Zeybek
Source: check_circle
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Store Segmentation Using Machine Learning Methods: An Organized Supermarket Chain Case

2023 | Book chapter
Contributors: İskender Ülgen Oğul; Ömer Zeybek
Source: check_circle
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COVID-19 VE PERAKENDE SEKTÖRÜNDE DEĞİŞEN ALIŞVERİŞ ALIŞKANLIKLARI

Endüstri Mühendisliği
2023-08-10 | Journal article
Contributors: Eda Helin GÜNDEŞ; Füsun ÜLENGİN; Burç ÜLENGİN; Ömer ZEYBEK
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Assessment of Long - Short Term Relation Between Category Sales and IoT Sensors: A FMCG Retailer Application

2022 | Book chapter
Contributors: Defne İdil Eskiocak; Furkan Oral; Buse Mert; Ömer Zeybek; Burak Kilercik
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Crossref

Sales Promotion Effectiveness: The Impact of Category -- Brand Level Price Promotions on Sales Performance of a Large Retailer

Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation
2022 | Book chapter
Part of ISBN: 978-3-030-85626-7
Source: Self-asserted source
Ömer Zeybek

The effect of sales promotions intensity on volume and variability in category sales of large retailers

Journal of Marketing Analytics
2022-03 | Journal article
Contributors: Ömer Zeybek; Burç Ülengin
Source: check_circle
Crossref

Decomposing the Impact of Sales Promotions on a Large Scale Retailer’s Business Performance

2020 | Book chapter
Contributors: Ömer Zeybek; Tolga Kaya; Burç Ülengin; Işıl Öztürk
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Crossref