Personal information

Verified email domains

Taiwan

Activities

Employment (1)

National Cheng Kung University: Tainan, TW

2020-02-01 to present
Employment
Source: Self-asserted source
Jian-Ren Hou

Education and qualifications (1)

The University of Texas at Arlington: Arlington, TX, US

2016-09-01 to 2019-12-31 | Ph.D. (ISOM)
Qualification
Source: Self-asserted source
Jian-Ren Hou

Works (7)

The service attributes of robo-advisors: a choice-based conjoint analysis

Information Technology & People
2025-01-08 | Journal article
Contributors: Jian-Ren Hou; Yen-Hsi Li; Sarawut Kankham
Source: check_circle
Crossref

Community Notes vs. Related Articles: Assessing Real-World Integrated Counter-Rumor Features in Response to Different Rumor Types on Social Media

International Journal of Human–Computer Interaction
2024-09-11 | Journal article
Contributors: Sarawut Kankham; Jian-Ren Hou
Source: check_circle
Crossref

Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media

Information Technology & People
2024-05-06 | Journal article
Contributors: Jian-Ren Hou; Sarawut Kankham
Source: check_circle
Crossref

Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective

MIS Quarterly
2023-06-01 | Journal article
Contributors: Jian-Ren Hou; Jie Zhang; Kunpeng Zhang
Source: check_circle
Crossref

More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts

Internet Research
2022-11-02 | Journal article
Contributors: Jian-Ren Hou; Sarawut Kankham
Source: check_circle
Crossref

The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Internet Research
2021-11-01 | Journal article
Contributors: Ying-Feng Kuo; Jian-Ren Hou; Yun-Hsi Hsieh
Source: check_circle
Crossref

The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market

Internet Research
2020-10-23 | Journal article
Contributors: Ying-Feng Kuo; Cheng-Han Lin; Jian-Ren Hou
Source: check_circle
Crossref