Personal information
Biography
Vatroslav Škare, PhD, is a Full Professor at the Marketing Department of the Faculty of Economics & Business, University of Zagreb, Croatia. Fields of his teaching and research interest are digital marketing, product management, and services marketing. Together with his colleagues, he runs a professional program in Digital marketing. He is also a visiting professor at Vilnius University-Faculty of Economics and Business Administration, ISM University of Management and Economics, and University of Ljubljana-School of Economics and Business. His research is currently focused on privacy concerns, consumer empowerment, and social media storms. He continuously reviews for several scientific marketing journals, and participates as a member of the scientific board of marketing conferences. His academic activities also include teaching at executive education programs by using business simulations. As a consultant, he has been involved in marketing projects in different industries, including Tourism, Retail, Publishing & Media, ICT, and Real Estate.