Personal information

Emails & domains

Verified email addresses

Websites & social links

Google Scholar
Web of Science

Other IDs

Scopus Author ID: 55756567800

Keywords

Culture, Consumer Culture Theory, Masstige, Emerging Market, Materialism, Ethnocentrism, Luxury, Experiment, Meta-analysis, International Marketing, Bottom of the Pyramid, Sustainability

Countries

India

Biography

Dr. Das is an assistant professor of marketing at Tripura University, a Government university in India. His research is featured in top marketing journals (ABDC 'A*,' 'A' / CABS 4, 3/Scopus Q1/WoS Impact Factor >10) including the Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Brand Management, Journal of Travel Research, Business Strategy and the Environment, IEEE Transactions on Engineering Management, Tourism Management Perspectives, Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Product and Brand Management, International Journal of Consumer Studies, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, among others.

Dr. Das is a recognized reviewer for multiple top marketing journals, including the Journal of Business Research, Psychology and Marketing, and the European Journal of Marketing. He is also an Associate Editor for Humanities and Social Sciences Communication, A journal by Springer Nature Group, and an Editorial Board member for the Sri Lankan Journal of Management, a journal published by the University of Sri Jayewardenepura. He has completed research projects sponsored by agencies like the Indian Council of Social Science Research (ICSSR).

Dr. Das's research interests include Consumer Culture Theory, Consumer psychology, Values, Sustainability, Tourism, Retail, and Services marketing. He may be contacted @manishdas@tripurauniv.ac.in

Activities

Collapse all

Employment (1)

Tripura university: Surjyamaninagar, Tripura, IN

2008-01-04 to present | Assistant Professor (Department of Business Management)
Employment
Source: Self-asserted source
Das, Manish

Education and qualifications (2)

University Grants Commission: Delhi, India, IN

NET (Management)
Qualification
Source: Self-asserted source
Das, Manish

Tripura University: Agartala, Tripura, IN

2020 | PhD (Department of Business Management)
Education
Source: Self-asserted source
Das, Manish

Funding (1)

Consumer Demographics, Consumption Habits, Acculturation of the Global Consumer Culture and Consumer Ethnocentrism: A Rural India Perspective with special reference to Tripura

2014-11 to 2017-09 | Grant
Indian Council of Social Science Research (Delhi, IN)
GRANT_NUMBER:

F.No.02-322/ (SC)/2014-15/ICSSR/RPR dated 31.12.2014
Source: Self-asserted source
Das, Manish

Works (39)

Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment

Journal of Consumer Marketing
2025 | Journal article
DOI: 10.1108/JCM-05-2024-6853
WOSUID: WOS:001426266100001
Contributors: Shah, Tejas R.; Purohit, Sonal; Das, Manish; Arulsivakumar, Thavaprakash
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 3)‎

From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA

Journal of Marketing Management
2025-03-03 | Journal article
DOI: 10.1080/0267257x.2025.2460773
Part of ISSN: 0267-257X
Part of ISSN: 1472-1376
Contributors: Weng Marc Lim; Manish Das; Victor Saha
Source: Self-asserted source
Das, Manish

How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics

Journal of Consumer Behaviour
2025-02-05 | Journal article
DOI: 10.1002/cb.2464
Contributors: Manish Das; Weng Marc Lim; Subhrajit Paul; Abhirupa Roy; Sonal Purohit
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Gamification for sustainable consumption: A state‐of‐the‐art overview and future agenda

Business Strategy and the Environment
2025-01 | Journal article
DOI: 10.1002/bse.4021
Contributors: Weng Marc Lim; Manish Das; Wamika Sharma; Aastha Verma; Rajeev Kumra
Source: check_circle
Crossref
grade
Preferred source (of 3)‎

Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management

Journal of Global Marketing
2025-01-17 | Journal article
DOI: 10.1080/08911762.2025.2449697
Part of ISSN: 0891-1762
Part of ISSN: 1528-6975
Contributors: Abhirupa Roy; Manish Das; Weng Marc Lim; Anjana Kalai
Source: Self-asserted source
Das, Manish

Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

European Journal of Marketing
2024 | Journal article
DOI: 10.1108/EJM-08-2022-0584
WOSUID: WOS:001327546100001
Contributors: Das, Manish; Jebarajakirthy, Charles; Balaji, M. S.; Saha, Victor; Paul, Mrinal Kanti; Sivapalan, Achchuthan
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 2)‎

Metaverse integration challenges: An in-depth ISM and MICMAC analysis

Journal of Retailing and Consumer Services
2024-03 | Journal article
DOI: 10.1016/j.jretconser.2023.103684
Contributors: Nadjim Mkedder; Manish Das
Source: check_circle
Crossref

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

European Journal of Marketing
2024-03-20 | Journal article
DOI: 10.1108/ejm-06-2021-0436
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Contributors: Charles Jebarajakirthy; Achchuthan Sivapalan; Manish Das; Haroon Iqbal Maseeh; Md Ashaduzzaman; Carolyn Strong; Deepak Sangroya
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Can Masstige brands be introduced in the B2B markets? An exploratory study

Industrial Marketing Management
2023-10 | Journal article
DOI: 10.1016/j.indmarman.2023.07.009
Part of ISSN: 0019-8501
Contributors: Victor Saha; Manish Das; Justin Paul
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Product specific values and personal values together better explains green purchase

Journal of Retailing and Consumer Services
2023-09 | Journal article
DOI: 10.1016/j.jretconser.2023.103434
Contributors: Seema Bhardwaj; Naman Sreen; Manish Das; Asmita Chitnis; Sushant Kumar
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Exploring the privacy concerns of smartphone app users: a qualitative approach

Marketing Intelligence & Planning
2023-08-24 | Journal article | Author
DOI: 10.1108/mip-11-2022-0515
Part of ISSN: 0263-4503
Contributors: Haroon Iqbal Maseeh; Shamsun Nahar; Charles Jebarajakirthy; Mitchell Ross; Denni Arli; Das, Manish; Mehak Rehman; Hafiz Ahmad Ashraf
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Being unconventional: The impact of unconventional packaging messages on impulsive purchases

Psychology & Marketing
2023-07-06 | Journal article
DOI: 10.1002/mar.21865
Part of ISSN: 0742-6046
Part of ISSN: 1520-6793
Contributors: Manish Das; M. S. Balaji; Subhrajit Paul; Victor Saha
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

The effect of customers' brand experience on brand evangelism: The case of luxury hotels

Tourism Management Perspectives
2023-03 | Journal article
DOI: 10.1016/j.tmp.2023.101092
Part of ISSN: 2211-9736
Contributors: Sonal Purohit; Linda D. Hollebeek; Manish Das; Valdimar Sigurdsson
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

Journal of Travel Research
2022-10-27 | Journal article
DOI: 10.1177/00472875221127679
Part of ISSN: 0047-2875
Part of ISSN: 1552-6763
Contributors: Das, Manish; Sonal Purohit; Rakhi Arora; Robin Nunkoo; Sandhiya Goolaup; Manish Das
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Communication strategies: encouraging healthy diets for on-the-go consumption

Journal of Consumer Marketing
2022-10-05 | Journal article
DOI: 10.1108/jcm-06-2021-4693
Part of ISSN: 0736-3761
Part of ISSN: 0736-3761
Contributors: Das, Manish; Charles Jebarajakirthy; Sharyn Rundle-Thiele; Hormoz Ahmadi
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation

Journal of Retailing and Consumer Services
2022-09 | Journal article
DOI: 10.1016/j.jretconser.2022.103023
Part of ISSN: 0969-6989
Contributors: Das, Manish
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Cultural consequences of brands' masstige: An emerging market perspective

Journal of Business Research
2022-07 | Journal article
DOI: 10.1016/j.jbusres.2022.03.081
Part of ISSN: 0148-2963
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

IEEE Transactions on Engineering Management
2022-06-01 | Journal article
DOI: 10.1109/tem.2022.3173449
Part of ISSN: 0018-9391
Part of ISSN: 1558-0040
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

European Journal of Marketing
2022-04-13 | Journal article
DOI: 10.1108/ejm-07-2020-0563
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism

Services Marketing Quarterly
2022-01-08 | Journal article
DOI: 10.1080/15332969.2021.1997504
Part of ISSN: 1533-2969
Part of ISSN: 1533-2977
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation

Journal of Retailing and Consumer Services
2021-11 | Journal article
DOI: 10.1016/j.jretconser.2021.102742
Part of ISSN: 0969-6989
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Building trust among channel members via power sources

Journal of Business & Industrial Marketing
2021-11-25 | Journal article
DOI: 10.1108/jbim-04-2021-0210
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Inspired and Engaged: Decoding MASSTIGE Value in Engagement

International Journal of Consumer Studies
2021-06-21 | Journal article
DOI: 10.1111/ijcs.12726
Part of ISSN: 1470-6423
Part of ISSN: 1470-6431
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

Journal of Product & Brand Management
2021-06-19 | Journal article
DOI: 10.1108/jpbm-12-2020-3260
Part of ISSN: 1061-0421
Part of ISSN: 1061-0421
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

Journal of Retailing and Consumer Services
2021-05-11 | Journal article
DOI: https://doi.org/10.1016/j.jretconser.2021.102582
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Uniqueness and luxury: A moderated mediation approach

Journal of Retailing and Consumer Services
2021-02-06 | Journal article
DOI: https://doi.org/10.1016/j.jretconser.2021.102477
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Understanding on-the-go consumption: A retail mix perspective

Journal of Retailing and Consumer Services
2021-01 | Journal article
DOI: 10.1016/j.jretconser.2020.102327
Part of ISSN: 0969-6989
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Acculturation and apparel store loyalty among immigrants in Western countries

Journal of Marketing Management
2020-11-05 | Journal article
DOI: https://doi.org/10.1080/0267257X.2020.1833963
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region

Journal of Retailing and Consumer Services
2020-09 | Journal article
DOI: 10.1016/j.jretconser.2020.102179
Part of ISSN: 0969-6989
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

How self-construal drives intention for status consumption: A moderated mediated mechanism

Journal of Retailing and Consumer Services
2020-07 | Journal article
DOI: 10.1016/j.jretconser.2020.102065
Part of ISSN: 0969-6989
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Management and Labour Studies
2020-02 | Journal article
DOI: 10.1177/0258042x19890245
Part of ISSN: 0258-042X
Part of ISSN: 2321-0710
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 3)‎

Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

IIM Kozhikode Society & Management Review
2019-07 | Journal article
DOI: 10.1177/2277975218809207
Part of ISSN: 2277-9752
Part of ISSN: 2321-029X
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Consumer ethnocentrism, status and consumption behaviour: evidence from a communist governed state in a transitional economy

International Journal of Management Development
2018 | Journal article
DOI: 10.1504/ijmd.2018.093612
Part of ISSN: 1752-8240
Part of ISSN: 1752-850X
Source: Self-asserted source
Das, Manish

Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits

Indian Journal of Marketing
2018-08-01 | Journal article
DOI: 10.17010/ijom/2018/v48/i8/130539
Part of ISSN: 0973-8703
Part of ISSN: 0973-8703
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Construction of Personality Measurement Scale based on the 'Guna- Traya' concepts of the Bhagavad-Gita

Purushartha - A Journal of Management , Ethics and Spirituality
2017-05-21 | Journal article
DOI: 10.21844/pajmes.v10i1.7791
Part of ISSN: 2456-1371
Part of ISSN: 0975-024X
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Consumer Demographics and Environmental Responsibility: An Empirical Investigation of the Consumers in Tripura

Prabandhan: Indian Journal of Management
2015-05-01 | Journal article
DOI: 10.17010/pijom/2015/v8i5/68777
Part of ISSN: 0975-2854
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Effect of values and business ethics course on students' perception of ethics in business: An empirical investigation of management students in tripura

Prabandhan: Indian Journal of Management
2014 | Journal article
EID:

2-s2.0-85000669484

Part of ISSN: 09752854
Contributors: Das, M.
Source: Self-asserted source
Das, Manish via Scopus - Elsevier

Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura

Indian Journal of Marketing
2013-06-23 | Journal article
DOI: 10.17010/ijom/2013/v43/i6/36392
Part of ISSN: 0973-8703
Part of ISSN: 0973-8703
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Dynamic Yet Static: A Boon for High Performance Organizations

Prabandhan: Indian Journal of Management
2013-01-01 | Journal article
DOI: 10.17010/pijom/2013/v6i1/59954
Part of ISSN: 0975-2854
Source: Self-asserted source
Das, Manish
grade
Preferred source (of 2)‎

Peer review (225 reviews for 43 publications/grants)

Review activity for Asia Pacific journal of marketing and logistics. (5)
Review activity for Asia-Pacific journal of business administration. (13)
Review activity for Australasian marketing journal (1)
Review activity for Business ethics : (1)
Review activity for Cogent business & management. (3)
Review activity for Computers in human behavior reports. (2)
Review activity for Computers in human behavior. (1)
Review activity for European journal of marketing. (2)
Review activity for Humanities & social sciences communications. (2)
Review activity for Indian journal of corporate governance. (3)
Review activity for International journal of consumer studies. (16)
Review activity for International journal of contemporary hospitality management. (6)
Review activity for International journal of emerging markets. (2)
Review activity for International journal of intercultural relations. (2)
Review activity for International journal of retail & distribution management. (4)
Review activity for International studies of management & organization. (3)
Review activity for Jindal journal of business research. (1)
Review activity for Journal of business research. (2)
Review activity for Journal of business research. (24)
Review activity for Journal of cleaner production. (2)
Review activity for Journal of cleaner production. (2)
Review activity for Journal of community & applied social psychology. (1)
Review activity for Journal of consumer behaviour (5)
Review activity for Journal of destination marketing & management. (1)
Review activity for Journal of destination marketing & management. (1)
Review activity for Journal of global marketing. (1)
Review activity for Journal of marketing communications. (3)
Review activity for Journal of product & brand management. (16)
Review activity for Journal of retailing and consumer services. (22)
Review activity for Journal of retailing and consumer services. (41)
Review activity for Journal of strategic marketing. (3)
Review activity for Management and labour studies (13)
Review activity for Management decision. (2)
Review activity for Marketing intelligence & planning. (2)
Review activity for Psychology & marketing. (6)
Review activity for Social responsibility journal. (1)
Review activity for Technological forecasting and social change. (1)
Review activity for Technological forecasting and social change. (1)
Review activity for Technology in society. (2)
Review activity for Technology in society. (2)
Review activity for Thunderbird international business review. (1)
Review activity for Tourism management perspectives. (1)
Review activity for Yà-tài guǎnlǐ pínglùn. (2)
How many people are using ORCID?