Mike S. Schäfer (0000-0002-0847-7503)

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Full Professor of Science Communication and Director of CHESS - Center for Higher Education and Science Studies at the University of Zurich. Elected member of the German National Academy of Science and Engineering acatech. Working on science communication, climate change communication, public attitudes towards science, artificial intelligence.

Former Assistant Professor at the University of Hamburg, Visiting Fellow/Professor at U Harvard, U Oxford, U Pennsylvania, Monash U etc. Former Postdoc at the Free U of Berlin, Doctoral Student at U Leipzig.

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The plurivocal university: Typologizing the diverse voices of a research university on social media

Public Understanding of Science

2025-04 | Journal article

DOI: 10.1177/09636625241268700

Contributors: Sophia Charlotte Volk; Daniel Vogler; Silke Fürst; Mike S. Schäfer

Mike S. Schäfer

https://orcid.org/0000-0002-0847-7503

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Works (50 of 215)

The plurivocal university: Typologizing the diverse voices of a research university on social media

Literate and Critical? Characterizing Users of Alternative Scientific Media

How generative artificial intelligence portrays science: Interviewing ChatGPT from the perspective of different audience segments

Measuring Science Literacy in a Digital World: Development and Validation of a Multi-Dimensional Survey Scale

Trust in scientists and their role in society across 68 countries

Conceptualizing platformed conspiracism: Analytical framework and empirical case study of BitChute and Gab

Open Access: Conceptualizing “Dark Platforms”. Covid-19-Related Conspiracy Theories on 8kun and Gab

Cognitio populi – Vox populi: Implications of science-related populism for communication behavior

From “minimalists” to “professional all-rounders”: Typologizing Swiss universities’ communication practices and structures

“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

Imaginaries of artificial intelligence

Media representations of artificial intelligence: surveying the field

From “Climate Change” to “Climate Crisis”?

Conspiracy theories in online environments: An interdisciplinary literature review and agenda for future research

The Notorious GPT: science communication in the age of artificial intelligence

Computational methods for the analysis of climate change communication: Towards an integrative and reflexive approach

Engaging the public or asking your friends? Analysing science-related crowdfunding using behavioural and survey data

Big data and computational methods

Global Warming's Five Germanys – Revisited and Framed in an International Context

Mapping mental models of science communication: How academics in Germany, Austria and Switzerland understand and practice science communication

Are science communication audiences becoming more critical? Reconstructing migration between audience segments based on Swiss panel data

Science-related populism declining during the COVID-19 pandemic: A panel survey of the Swiss population before and after the Coronavirus outbreak

Contested Chinese Dreams of AI? Public discourse about Artificial intelligence on WeChat and People’s Daily Online

Conceptualizing “Dark Platforms”. Covid-19-Related Conspiracy Theories on 8kun and Gab

Climate change in news media across the globe: An automated analysis of issue attention and themes in climate change coverage in 10 countries (2006–2018)

Climate journalism in a changing media ecosystem: Assessing the production of climate change‐related news around the world

The “replication crisis” in the public eye: Germans’ awareness and perceptions of the (ir)reproducibility of scientific research

Eyeing CRISPR on Wikipedia: Using Eye Tracking to Assess What Lay Audiences Look for to Learn about CRISPR and Genetic Engineering

Using Machine Learning to Learn Machines: A Cross-Cultural Study of Users’ Responses to Machine-Generated Artworks

“We are a Bit Blind About it”: A Qualitative Analysis of Climate Change-Related Perceptions and Communication Across South African Communities

Communicating science in organizational contexts: toward an “organizational turn” in science communication research

Science-related populism: Conceptualizing populist demands toward science

“Space means Science, unless it’s about Star Wars”: A qualitative assessment of science communication audience segments

News Media Coverage of Climate Change in India 1997–2016: Using Automated Content Analysis to Assess Themes and Topics

Science communication research in the German-speaking countries: A content analysis of conference abstracts

Analyzing science communication through the lens of communication science: Reviewing the empirical evidence

Communicating Science in Organizational Contexts. Towards an Organizational Turn in Science Communication Research

Forschungsfeld Hochschulkommunikation

Normative Modelle zur Kritik der Wissenschaftskommunikation und ihrer Analyse: PUS, PEST, Politisierung und wissenschaftsbezogener Populismus

Birte Fähnrich, Julia Metag, Senja Post, Mike S. Schäfer (Hrsg.): Forschungsfeld Hochschulkommunikation

Who wants to be a citizen scientist? Identifying the potential of citizen science and target segments in Switzerland

Between Active Seekers and Non-Users. Segments of Science-Related Media Usage in Switzerland and Germany

Between Fragmentation and Dialogue. Twitter Communities and Political Debate about the Swiss ‘Nuclear Withdrawal Initiative’

Between Guilt and Obligation: Debating the Responsibility for Climate Change and Climate Politics in the Media

Bilder in der Klimawandel-Kommunikation. Ein Überblick über die sozialwissenschaftliche Forschung

Climate change Politics and the Role of China: A Window of Opportunity to Gain Soft Power?

Das Forschungsfeld Hochschulkommunikation - Einleitung

Developing and Testing a Short Survey Instrument to Segment Populations according to their Attitudes towards Science. Scale Development, Optimization and Assessment

Geisteswissenschaften in den Medien: Ein Überblick über Studien zur medialen Repräsentation der Geisteswissenschaften

Peer review (6 reviews for 5 publications/grants)