Olga Pereira

Biography

Olga Pereira holds a Ph.D. in Marketing and Strategy from the conjoint doctoral program of the University of Minho, the University of Aveiro, and the University of Beira Interior, Portugal. She published her work in national journals and national and international conferences. She is a research fellow of the UNIDCOM/IADE and SDI.Lab (a partnership between UNIDCOM/IADE, Universidade Europeia, Lisbon, Portugal, and the Department of Design/CILAB research group of Politecnico di Milano, Italy). In her academic work interacted with national and international researchers in co-authorship of scientific papers and the organization of scientific projects and encounters. Supervised several finished MSc dissertations and is now supervising MSc students in marketing and business research areas of knowledge. Collaborates with EMAC conference as a reviewer. She has been an invited lecturer at the ESTG-IPP (since 2022) and at the EEG-University of Minho, teaching Marketing, Strategic Management, Business Ethics, and International Marketing among other topics (since 2017). Additionally, she is a professional with experience in strategic management, marketing, and communication in different and challenging projects and industries (eg. renewable energies, textile and fashion, public sector). Her current research interests are related to Corporate Social Responsibility (CSR), Sustainability, Ethics, and Value Co-Creation.