Personal information

Emails & domains

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Other IDs

Scopus Author ID: 57210336175
JRIN: 100059.400.200.646.0000-0002-1850-8799

Keywords

Social Commerce, Customer Engagement, Social Media Marketing, Scale Development, Luxury Brands

Countries

Jordan

Activities

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Employment (2)

Yarmouk University: Irbid, JO

2025-01-20 to present | Associate Professor of Digital Marketing (Marketing)
Employment
Source: Self-asserted source
Saleh Bazi

Yarmouk University: Irbid, Irbid, JO

2020-09-20 to 2025-01-19 | Assistant Professor in Digital Marketing (Marketing Department)
Employment
Source: Self-asserted source
Saleh Bazi

Education and qualifications (1)

Newcastle University: Newcastle upon Tyne, Tyne and Wear, GB

2016-09-26 to 2020-08-14 (Business School)
Education
Source: Self-asserted source
Saleh Bazi

Professional activities (1)

American Marketing Association: Chicago, Illinois, US

2018-05-10 to present
Membership
Source: Self-asserted source
Saleh Bazi

Works (12)

Connecting the Dots: Exploring the Interplay of Visual and Non-Visual Cues in Social Commerce for Jordanian Entrepreneurial Lodgings

International Journal of Human–Computer Interaction
2025-03-03 | Journal article
DOI: 10.1080/10447318.2025.2470289
Contributors: Saleh Bazi
Source: check_circle
Crossref

Examining customers’ continuous intention to use self-service kiosks: An extended approach in the context of fast food restaurants using the technology readiness index and technology acceptance model

Tourism and Hospitality Research
2025-02-28 | Journal article
DOI: 10.1177/14673584251324745
Contributors: Fadi Amiri; Farah Shishan; Saleh Bazi; Rawan Nimri; Zaid Obeidat
Source: Self-asserted source
Saleh Bazi

The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students

Heliyon
2024-02 | Journal article
DOI: 10.1016/j.heliyon.2024.e25635
Contributors: Sami Alsmadi; Khaled Qassem Hailat; Saleh Bazi; Hadeel B. al-Haddad
Source: check_circle
Crossref

The effect of Arabic language type on banking chatbots adoption

Heliyon
2023-10 | Journal article
DOI: 10.1016/j.heliyon.2023.e20686
Contributors: Hazar Hmoud; Farah Shishan; Zainah Qasem; Saleh Bazi
Source: check_circle
Crossref

Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach

Industrial Marketing Management
2023-10-31 | Journal article
DOI: 10.1016/j.indmarman.2023.10.016
Part of ISSN: 0019-8501
Contributors: Steven Pattinson; Nadja Damij; Nicole El Maalouf; Saleh Bazi; Ziad Elsahn; Rachel Hilliard; James A. Cunningham
Source: Self-asserted source
Saleh Bazi

The role of social media content on value co-creation in the food sector: a strategic relationship perspective

British Food Journal
2023-10-10 | Journal article
DOI: 10.1108/BFJ-09-2022-0772
Contributors: Aytac Gokce; Saleh Bazi; Bijan Safavi; Elena Georgiadou; Nick Hajli
Source: check_circle
Crossref

Consumers' social self-identity drivers on social commerce platforms-based food and beverage

British Food Journal
2023-03-02 | Journal article | Author
DOI: 10.1108/bfj-08-2022-0682
Part of ISSN: 0007-070X
Contributors: Saleh Bazi; Razaz Waheeb Attar; Nawal; Professor Nick Hajli
Source: Self-asserted source
Saleh Bazi
grade
Preferred source (of 2)‎

Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

Journal of Business Research
2023-02-28 | Journal article
DOI: 10.1016/j.jbusres.2023.113778
Part of ISSN: 0148-2963
Contributors: Saleh Bazi; Raffaele Filieri; Matthew Gorton
Source: Self-asserted source
Saleh Bazi

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

International Journal of Advertising
2022 | Journal article
DOI: 10.1080/02650487.2022.2025735
EID:

2-s2.0-85123859426

Part of ISSN: 02650487
Contributors: Rialti, R.; Filieri, R.; Zollo, L.; Bazi, S.; Ciappei, C.
Source: Self-asserted source
Saleh Bazi via Scopus - Elsevier
grade
Preferred source (of 2)‎

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Journal of Theoretical and Applied Electronic Commerce Research
2022 | Journal article
DOI: 10.3390/jtaer17010006
Part of ISSN: 0718-1876
Source: Self-asserted source
Saleh Bazi
grade
Preferred source (of 4)‎

Customers’ motivation to engage with luxury brands on social media

Journal of Business Research
2020 | Journal article
DOI: 10.1016/j.jbusres.2020.02.032
EID:

2-s2.0-85082192532

Part of ISBN:

01482963
Contributors: Bazi, S.; Filieri, R.; Gorton, M.
Source: Self-asserted source
Saleh Bazi via Scopus - Elsevier

Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce

Information Technology and People
2020 | Journal article
DOI: 10.1108/ITP-09-2018-0415
EID:

2-s2.0-85070374181
Contributors: Bazi, S.; Hajli, A.; Hajli, N.; Shanmugam, M.; Lin, X.
Source: Self-asserted source
Saleh Bazi via Scopus - Elsevier
grade
Preferred source (of 2)‎

Peer review (1 review for 1 publication/grant)

Review activity for Humanities & social sciences communications. (1)
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