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Biography

Dr. Silke Fürst is a Senior Research and Teaching Associate in the Department of Communication and Media Research (IKMZ) at the University of Zurich and Visiting Lecturer in the Department of Communication and Media Research (DCM) at the University of Fribourg. She received her PhD from the University of Fribourg in Switzerland.

Silke Fürst studied communication science, contemporary history, and German studies at the University of Münster in Germany and worked as research assistant at the IfK Münster in a research project on the new governance and mediatization of German higher education institutions. From 2012 to 2019, Silke Fürst was research and teaching assistant at the DCM, University of Fribourg.

Her research focuses on journalism, media history, science communication and higher education studies, mediatization, datafication, discourses about audiences, media ethics, communication theory, and open science & public science. Her research is published in journals such as Journalism Studies, Communications, International Journal of Communication, Science Communication, Public Relations Review, Media and Communication, Javnost – The Public, Studies in Communication and Media (SCM), Studies in Communication Sciences (SComS), Medien & Zeit, and Publizistik.

For more information: https://www.ikmz.uzh.ch/en/research/divisions/publicsphere-and-society/team/silke-fuerst.html

Activities

Employment (3)

Universität Zürich: Zurich, ZH, CH

Employment
Source: check_circle
University of Zurich

University of Fribourg: Fribourg, Freiburg, CH

2012 to 2019 | Research and Teaching Assistant (Department of Communication and Media Research DCM)
Employment
Source: Self-asserted source
Silke Fürst

University of Münster: Münster, DE

2009 to 2012 | Research Assistant (Department of Communication IfK)
Employment
Source: Self-asserted source
Silke Fürst

Professional activities (6)

Öffentliche Medien- und Kommunikationswissenschaft: Zurich, CH

2019 to present | Founding and board member
Invited position
Source: Self-asserted source
Silke Fürst

Swiss Association of Communication and Media Research (SACM): Fribourg, CH

2021 to 2024 | Executive board member
Invited position
Source: Self-asserted source
Silke Fürst

Studies in Communication Sciences (SComS): Zurich, CH

2021 to 2024 | Co-Editor
Invited position
Source: Self-asserted source
Silke Fürst

Ethics Committee of the Swiss Association of Communication and Media Research (SACM): Zurich, CH

2018 to 2021 | Member
Invited position
Source: Self-asserted source
Silke Fürst

Journalism Division of the Swiss Association of Communication and Media Research (SACM): Fribourg, CH

2014 to 2021 | Co-Speaker
Invited position
Source: Self-asserted source
Silke Fürst

Studies in Communication Sciences (SComS): Zurich, CH

2020-01-01 to 2020-12-31 | Journal Manager
Invited position
Source: Self-asserted source
Silke Fürst

Works (50 of 59)

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Künstliche Intelligenz im Journalismus: Wie sich die Akzeptanz in der Schweizer Bevölkerung entwickelt

Jahrbuch Qualität der Medien 2024
2024-09-19 | Book chapter
Contributors: Daniel Vogler; Silke Fürst; Mark Eisenegger; Quirin Ryffel; Linards Udris; Mike S. Schäfer
Source: Self-asserted source
Silke Fürst

The plurivocal university: Typologizing the diverse voices of a research university on social media

Public Understanding of Science
2024-08-23 | Journal article
Contributors: Sophia Charlotte Volk; Daniel Vogler; Silke Fürst; Mike S. Schäfer
Source: check_circle
Crossref

From “minimalists” to “professional all-rounders”: Typologizing Swiss universities’ communication practices and structures

Communications
2024-08-01 | Journal article
Contributors: Silke Fürst; Daniel Vogler; Mike S. Schäfer; Isabel Sörensen
Source: check_circle
Crossref

Editorial

Studies in Communication Sciences
2024-05-08 | Journal article
Contributors: Thilo Von Pape; Silke Fürst; Mike Meißner
Source: check_circle
Crossref

“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

International Journal of Strategic Communication
2024-03-14 | Journal article
Contributors: Isabel Sörensen; Sophia Charlotte Volk; Silke Fürst; Daniel Vogler; Mike S. Schäfer
Source: check_circle
Crossref

Zwischen Ethik des Gemeinwohls und strategischer Profilierung: Rollenselbstverständnisse und Qualitätskriterien in der Hochschulkommunikation

Wissen kommunizieren: Ethische Anforderungen an die Kommunikation zwischen Wissenschaft und Gesellschaft
2023 | Book chapter
Contributors: Silke Fürst; Sophia Charlotte Volk; Mike S. Schäfer; Daniel Vogler; Isabel Sörensen
Source: Self-asserted source
Silke Fürst

Neue Publikationsformate zu offenen Infrastrukturen und Ressourcen für die Kommunikations-und Medienforschung: Ein Erfahrungsbericht

MedienJournal
2023-12-12 | Journal article
Contributors: Silke Fürst; Christian Strippel ; Johannes Breuer; Erik Koenen; Dimitri Prandner; Christian Schwarzenegger
Source: Self-asserted source
Silke Fürst

Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

Journal of Marketing for Higher Education
2023-12-11 | Journal article
Contributors: Isabel Sörensen; Daniel Vogler; Silke Fürst; Mike S. Schäfer
Source: check_circle
Crossref

Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership

Swiss Journal of Sociology
2023-10-31 | Journal article
Part of ISSN: 2297-8348
Contributors: Silke Fürst; Mike S. Schäfer; Daniel Vogler; Isabel Sörensen
Source: Self-asserted source
Silke Fürst

Einstellungen gegenüber Medien

Jahrbuch Qualität der Medien 2023
2023-10-30 | Book chapter
Part of ISBN: 9783796548949
Contributors: Silke Fürst; Rebekka Rieser
Source: Self-asserted source
Silke Fürst

Künstliche Intelligenz in der journalistischen Nachrichtenproduktion: Wahrnehmung und Akzeptanz in der Schweizer Bevölkerung

Jahrbuch Qualität der Medien 2023
2023-10-30 | Book chapter
Contributors: Daniel Vogler; Mark Eisenegger; Silke Fürst; Linards Udris; Quirin Ryffel; Maude Rivière; Mike S. Schäfer
Source: Self-asserted source
Silke Fürst

Medienkonzentration

Jahrbuch Qualität der Medien 2023
2023-10-30 | Book chapter
Part of ISBN: 9783796548949
Contributors: Silke Fürst; Daniel Vogler
Source: Self-asserted source
Silke Fürst

Editorial: Data, archives, and tools: Introducing new publication formats on infrastructures and resources for communication and media research

Publizistik
2023-09 | Journal article
Contributors: Christian Strippel; Johannes Breuer; Silke Fürst; Erik Koenen; Dimitri Prandner; Christian Schwarzenegger
Source: check_circle
Crossref

Blockbuster, Quotenhits, Shitstorms und virale Botschaften: Sichtbarmachung von Medienpublika durch Metaphern

Das sichtbare Publikum? Publikumsbeziehungen der Massenmedien im digitalen Wandel
2023-07-19 | Book chapter
Part of ISBN: 9783658411718
Part of ISBN: 9783658411725
Contributors: Silke Fürst
Source: Self-asserted source
Silke Fürst

Editorial

Studies in Communication Sciences
2023-07-04 | Journal article
Contributors: Silke Fürst; Thilo Von Pape; Mike Meißner
Source: check_circle
Crossref

Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions

Public Relations Review
2023-05 | Journal article
Part of ISSN: 0363-8111
Contributors: Sophia Charlotte Volk; Daniel Vogler; Silke Fürst; Mike S. Schäfer; Isabel Sörensen
Source: Self-asserted source
Silke Fürst

Etablierung von Zeitungen als „one-day bestsellers“: Nutzungszahlen und Publikumskonstruktionen auf den Titelseiten deutscher Generalanzeiger (1888–1902)

medien & zeit
2023-03-28 | Journal article
Contributors: Silke Fürst
Source: Self-asserted source
Silke Fürst

Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication

Media and Communication
2023-03-27 | Journal article
Part of ISSN: 2183-2439
Contributors: Isabel Sörensen; Silke Fürst; Daniel Vogler; Mike S. Schäfer
Source: Self-asserted source
Silke Fürst

Communication of higher education institutions: Historical developments and changes over the past decade

Studies in Communication Sciences
2022-12-28 | Journal article
Contributors: Silke Fürst; Daniel Vogler; Isabel Sörensen; Mike S. Schäfer
Source: check_circle
Crossref

Editorial

Studies in Communication Sciences
2022-12-28 | Journal article
Contributors: Thilo Von Pape; Silke Fürst; Mike Meißner
Source: check_circle
Crossref

From precarious conditions to permanent positions? Problems, responsible actors, and solutions for strengthening the academic mid-level staff in Switzerland

Studies in Communication Sciences
2022-12-28 | Journal article
Contributors: Quirin Ryffel; Sarah Marschlich; Silke Fürst; Stefanie Thai
Source: check_circle
Crossref

Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions

Journal of Science Communication
2022-12-12 | Journal article
Part of ISSN: 1824-2049
Contributors: Silke Fürst; Sophia Charlotte Volk; Mike S. Schäfer; Daniel Vogler; Isabel Sörensen
Source: Self-asserted source
Silke Fürst

Assessing changes in the public communication of higher education institutions: A survey of leaders of Swiss universities and colleges

Studies in Communication Sciences
2022-09-05 | Journal article
Contributors: Silke Fürst; Sophia Charlotte Volk; Mike S. Schäfer; Daniel Vogler; Isabel Sörensen
Source: check_circle
Crossref

Editorial

Studies in Communication Sciences
2022-06-29 | Journal article
Part of ISSN: 2296-4150
Part of ISSN: 1424-4896
Source: Self-asserted source
Silke Fürst

Darstellung von Frauen in der Berichterstattung Schweizer Medien

Jahrbuch Qualität der Medien 2021
2021-10-25 | Book chapter
Source: Self-asserted source
Silke Fürst

Conceptualizing the dialogical structure of mass communication: A comparison of the dialogical networks and mediated social communication approaches

Discourse, Context & Media
2021-10-22 | Journal article
Part of ISSN: 2211-6958
Source: Self-asserted source
Silke Fürst

Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions

International Journal of Communication
2021-07-29 | Journal article
Source: Self-asserted source
Silke Fürst

Verstrickt in der Rhetorik der Technologie-, Daten- und Medienunternehmen? Zu Problematiken im Umgang mit nicht-wissenschaftlichen Nutzungsdaten

Studies in Communication and Media
2021-07-08 | Journal article
Part of ISSN: 2192-4007
Source: Self-asserted source
Silke Fürst

Editorial

Studies in Communication Sciences
2021-06-11 | Journal article
Part of ISSN: 2296-4150
Part of ISSN: 1424-4896
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

“Public communication science in times of the Covid-19 crisis”: DACH 21 preconference

Studies in Communication Sciences
2021-06-11 | Journal article
Part of ISSN: 2296-4150
Part of ISSN: 1424-4896
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

Attention for Attention Hotspots: Exploring the Newsworthiness of Public Response in the Metric Society

Journalism Studies
2021-04-26 | Journal article
Contributors: Silke Fürst; Franziska Oehmer
Source: check_circle
Crossref

Neue Öffentlichkeitsdynamiken: Zu selbstverstärkenden, plattformübergreifenden Effekten von ‚Popularität‘

Digitaler Strukturwandel der Öffentlichkeit. Historische Verortung, Modelle und Konsequenzen
2021-04-02 | Book chapter
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

The “Mediated Social Communication” Approach

Models of Communication: Theoretical and Philosophical Approaches
2020 | Book chapter
Source: Self-asserted source
Silke Fürst

Wirklich irrelevant? Sichtbarkeit und thematische Einordnung der Medien- und Kommunikationswissenschaft in Schweizer Medien

Publizistik
2020-10-01 | Journal article
Part of ISSN: 0033-4006
Part of ISSN: 1862-2569
Source: Self-asserted source
Silke Fürst

In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality

Media and Communication
2020-08-24 | Journal article
Contributors: Silke Fürst
Source: check_circle
Crossref

Producing and sharing knowledge on the Swiss higher education and science system

Universität Zürich / ZHAW Zürcher Hochschule für Angewandte Wissenschaften
2020-08-14 | Report
Source: Self-asserted source
Silke Fürst

Silvio Waisbord. “The communication manifesto”

Studies in Communication Sciences
2020-07-13 | Journal article
Contributors: Silke Fürst
Source: check_circle
Crossref

“The Whole World Watching”? How News Media Create the Myth of an Audience of Billions and Foster Imagined Communities

International Journal of Communication
2020-02-25 | Journal article
Source: Self-asserted source
Silke Fürst

Lückenhafte Selbstregulierung der Schweizer Medien – Medienethische Herausforderungen im Zuge der Ökonomisierung

Studies in Communication | Media
2018 | Journal article
Part of ISSN: 2192-4007
Contributors: Silke Fürst; Philomen Schönhagen
Source: Self-asserted source
Silke Fürst via Crossref Metadata Search
grade
Preferred source (of 2)‎

„Die Volksseele kocht!“. Eine inhaltsanalytische Untersuchung des Nachrichtenfaktors Öffentlichkeitsresonanz im ‚Fall Carlos‘

Medien Journal
2018 | Journal article
Source: Self-asserted source
Silke Fürst

„Twitter-Armies“, „Earned Media“ und „Big Crowds“ im US-Wahlkampf 2016: Zur wachsenden Bedeutung des Nachrichtenfaktors Öffentlichkeitsresonanz

Strategische Politische Kommunikation im digitalen Wandel
2018 | Book chapter
Part of ISBN: 9783658208592
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

„The biggest television event in history“. Wie Medienereignisse durch die journalistische Berichterstattung geprägt werden

Medien & Zeit
2018-12-01 | Journal article
Part of ISSN: 0259-7446
Source: Self-asserted source
Silke Fürst

Die Etablierung des Internets als Self-Fulfilling Prophecy? Zur Rolle der öffentlichen Kommunikation bei der Diffusion neuer Medien

Medien & Zeit
2017 | Journal article
Part of ISSN: 0259-7446
Source: Self-asserted source
Silke Fürst

Die Klickzahlen-Falle

Medienwandel kompakt 2014–2016
2017 | Book chapter
Part of ISBN: 9783658175009
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

Gefährdete Autonomie? Kontinuität und Wandel der journalistischen Berichterstattungsfreiheit und redaktioneller Arbeitsbedingungen in der Schweiz

Gesellschaft ohne Diskurs? Digitaler Wandel und Journalismus aus medienethischer Perspektive
2017 | Book chapter
Part of ISBN: 9783845279824
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

Popularität statt Relevanz? Die journalistische Orientierung an Online-Nutzungsdaten

Bedeutende Daten
2017-08-01 | Book chapter
Part of ISBN: 9783658117801
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

Die qualitative Inhaltsanalyse in der Kommunikationswissenschaft

Handbuch nicht standardisierte Methoden in der Kommunikationswissenschaft
2016-01-07 | Book chapter
Part of ISBN: 9783658016555
Source: Self-asserted source
Silke Fürst
grade
Preferred source (of 2)‎

Mass Communication Is More Than A One-Way Street: On the Persistent Function and Relevance of Journalism

Javnost - The Public
2015-12-11 | Journal article
Source: Self-asserted source
Silke Fürst

Arbeitsbedingungen und Berichterstattungsfreiheit in journalistischen Organisationen

University of Fribourg & Bundesamt für Kommunikation (BAKOM)
2014 | Online resource
Source: Self-asserted source
Silke Fürst

Die Empfänger als Aufmacher – ‚SPIEGEL‘-Bilder des Medienpublikums

Aufmacher. Titelstorys deutscher Zeitschriften
2014 | Book chapter
Part of ISBN: 9783981273687
Source: Self-asserted source
Silke Fürst
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