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South Korea

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Employment (2)

SUNY Stony Brook Korea: Songdo, KR

2022-03-01 to present | Leading Professor (Business)
Employment
Source: Self-asserted source
Dae Ryun Chang

Yonsei University: Seodaemun-gu, Seoul, KR

1987-03 to 2022-02-28 | Professor (School of Business)
Employment
Source: Self-asserted source
Dae Ryun Chang

Education and qualifications (3)

Harvard Business School: Boston, MA, US

1981-09 to 1986-10 | Doctor of Business Administration (Marketing)
Education
Source: Self-asserted source
Dae Ryun Chang

Columbia University: New York, NY, US

1979-09 to 1981-05 | Master of Business Administration
Education
Source: Self-asserted source
Dae Ryun Chang

University of British Columbia: Vancouver, BC, CA

1974-09 to 1979-05 | Bachelor of Commerce (Faculty of Commerce)
Education
Source: Self-asserted source
Dae Ryun Chang

Works (23)

Using Films to Achieve Diversity Goals in Marketing Education

Journal of Marketing Education
2020-04 | Journal article
DOI: 10.1177/0273475319878868
Contributors: Dae Ryun Chang
Source: check_circle
Crossref

HOW POWER AFFECTS CONSUMERS’FRAMING OF THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY CONDUCTED BY LUXURY BRANDS

2016-07 | Conference paper
DOI: 10.15444/gmc2016.04.04.06
Contributors: Dae Ryun Chang; Hosun Lee; Joonsuk Jang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

트랜스미디어의 프레즌스 경험에 따른 브랜드 관계품질, 브랜드 태도, 구전 의도의 구조적 관계 : 정보통제감의 조절효과를 중심으로

The Korean Journal of Advertising,
2016-02 | Journal article
DOI: 10.14377/kja.2016.2.28.55
Contributors: Seungkyung Kwon; 연세대학교 경영연구소 연구원(Post-doc); Dae Ryun Chang; Don Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility

amj
2016-01 | Journal article
DOI: 10.15830/amj.2016.17.4.105
Contributors: Chungyeol Lee; Dae Ryun Chang; Nayeon Kim; Hosun Lee
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Korea as a Comparative Business Marketing System: Review and Prospects

Journal of Business-to-Business Marketing
2014-10-02 | Journal article
DOI: 10.1080/1051712x.2014.979586
Contributors: Dae Ryun Chang; Kyoung Woo Lee; Sungmin Ryu
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion

Journal of Global Scholars of Marketing Science
2014-05 | Journal article
DOI: 10.1080/21639159.2014.913377
Contributors: Heeyoung Yoon; Dae Ryun Chang; Kyoungmi Lee
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Increasing the impact of sponsorship on brands and reputation

International Journal of Advertising
2012 | Journal article
DOI: 10.2501/ija-31-1-12-14
Contributors: Dae Ryun Chang; Eunju Ko
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market

Journal of Product Innovation Management
2012-10 | Journal article
DOI: 10.1111/j.1540-5885.2012.00988.x
Contributors: Dae Ryun Chang; Se-Bum Park
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Industrial Marketing Management
2008-10 | Journal article
DOI: 10.1016/j.indmarman.2008.04.004
Contributors: Seong Do Cho; Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Organizational memory influences new product success

Journal of Business Research
2008-01 | Journal article
DOI: 10.1016/j.jbusres.2006.05.005
Contributors: Dae Ryun Chang; Hang Cho
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Sponsorship marketing and professional football: the case of Korea

Marketing and Football
2007 | Other
DOI: 10.1016/b978-0-7506-8204-6.50023-2
Contributors: Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

The “we-Me” Culture: Marketing to Korean Consumers

Cross-Cultural Buyer Behavior
2007 | Other
DOI: 10.1016/s1474-7979(06)18006-0
Contributors: D CHANG
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Management Science
2005-09 | Journal article
DOI: 10.1287/mnsc.1050.0405
Contributors: V. Srinivasan; Chan Su Park; Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Advertising in South Korea

More Advertising Worldwide
2002 | Other
DOI: 10.1007/978-3-540-24788-3_11
Contributors: Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

A model of consumer information search and online network externalities

Journal of Interactive Marketing
2002-01 | Journal article
DOI: 10.1002/dir.10039
Contributors: Yong Seok Sohn; Hangun Joun; Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry

Management Science
2000-04 | Journal article
DOI: 10.1287/mnsc.46.4.496.12059
Contributors: Namwoon Kim; Dae Ryun Chang; Allan D. Shocker
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Global Quality Management: A Research Focus

Decision Sciences
1995-09 | Journal article
DOI: 10.1111/j.1540-5915.1995.tb01440.x
Contributors: Kee Young Kim; Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

A study on the rating of import sources for industrial products in a newly industrializing country

Journal of Business Research
1995-01 | Journal article
DOI: 10.1016/0148-2963(94)00007-2
Contributors: Dae Ryun Chang; Ik-Tae Kim
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

SPAD

Journal of Promotion Management
1994-06-06 | Journal article
DOI: 10.1300/j057v02n02_03
Contributors: Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

An Extended Framework for Adjusting Channel Strategies in Industrial Markets

Journal of Business & Industrial Marketing
1992-02 | Journal article
DOI: 10.1108/08858629210037191
Contributors: Mini Hahn; Dae R. Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

Journal of Marketing
1983 | Journal article
DOI: 10.2307/1251491
Contributors: Lynn W. Phillips; Dae R. Chang; Robert D. Buzzell
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Brand Convergence

Handbook on Brand and Experience Management
Other
DOI: 10.4337/9781848446151.00013
Contributors: Dae Ryun Chang
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Organizational New Product Success Questionnaire

PsycTESTS Dataset
Dataset
DOI: 10.1037/t52531-000
Contributors: Dae Ryun Chang; Hang Cho
Source: Self-asserted source
Dae Ryun Chang via Crossref Metadata Search

Peer review (1 review for 1 publication/grant)

Review activity for Journal of business ethics. (1)
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