Personal information

Corporate Social Responsibility, Sustainability, ESG, Marketing
Poland

Activities

Employment (1)

Poznań University of Economics and Business: Poznań, Wielkopolska, PL

Associate Professor (Department of Strategic Management)
Employment
Source: Self-asserted source
Magdalena Stefańska

Education and qualifications (2)

Poznań University of Economics and Business: Poznań, Wielkopolska, PL

2015-10-01 to present | Associate Professor (Department of Marketing Strategies)
Qualification
Source: Self-asserted source
Magdalena Stefańska

Uniwersytet Ekonomiczny w Poznaniu: Poznan, Wielkopolska, PL

1995-10-01 to 1999-06-06 | Ph.D. (Department of Marketing Strategies)
Education
Source: Self-asserted source
Magdalena Stefańska

Professional activities (3)

Poznań Unversity of Economics and Business: Poznań, Wielkopolska, PL

2023-10-01 to present | Member of Institute of Management Council (Department of Strategic Management)
Invited position
Source: Self-asserted source
Magdalena Stefańska

EBEN: Poznań, PL

2017-10-01 to present
Membership
Source: Self-asserted source
Magdalena Stefańska

PTE Oddział Poznań: Poznan, Wielkopolska, PL

2012 to 2018-07-01 | Członkini Komisji Rewizyjnej
Membership
Source: Self-asserted source
Magdalena Stefańska

Funding (1)

Wpływ społecznej odpowiedzialności biznesu (CSR) na budowanie przewagi konkurencyjnej przedsiębiorstw handlowych w kontekście teorii interesariuszy

2012-08-24 to 2015-08-23 | Grant
National Science Center (Krakow, PL)
GRANT_NUMBER:

UMO-2011/03/B/HS4/03576

Source: Self-asserted source
Magdalena Stefańska via DimensionsWizard

Works (50 of 57)

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Do Consumers Want to Create Shared Values? Building Trust in Times of Whitewashing

Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
2025-03-27 | Journal article
Contributors: Joanna Lemańczyk; Magdalena Stefańska
Source: check_circle
Crossref

Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs

Studies in Higher Education
2024 | Journal article
Contributors: Gawel, Aleksandra; Giovannetti, Marta; Li Pomi, Grazia; Stefanska, Magdalena; Olejnik, Iwona; Kulaga, Barbara; Cedrola, Elena
Source: check_circle
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grade
Preferred source (of 2)‎

Retailers’ social impact perspective–discrepancies between theory and practice

DECISION
2024-09 | Journal article
Contributors: Magdalena Stefańska; Iwona Olejnik
Source: check_circle
Crossref

BARRIERS INFLUENCING PURCHASE BEHAVIOUR OF GREEN PERSONAL CARE PRODUCTS - INTEGRATING INNOVATION RESISTANCE THEORY PERSPECTIVE AND STAGES OF CHANGE MODEL

Economics and Environment
2023 | Journal article
Contributors: Szaban, Marta; Stefanska, Magdalena
Source: check_circle
Web of Science Researcher Profile Sync

Employee engagement and their job satisfaction in remote working conditions

E-Mentor
2023 | Journal article
Contributors: Stefanska, Magdalena; Grabowski, Gabriel
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 2)‎

Empowerment and the quality of superior-subordinate relationships in the international business environment

E-Mentor
2023 | Journal article
Contributors: Stefanska, Magdalena; Grabowski, Gabriel
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 2)‎

How do CSI and CSR perceptions affect word of mouth recommendations? The role of trust, distrust, and moral norms

Corporate Communications
2023 | Journal article
Contributors: Zasuwa, Grzegorz; Stefanska, Magdalena
Source: check_circle
Web of Science Researcher Profile Sync
grade
Preferred source (of 2)‎

The Impact of a Special Economic Zone Management on the Development of Modern Sectors and Technologies in a Polish Metropolis: The Smart City Context

Energies
2023 | Journal article
Contributors: Kinelski, Grzegorz; Mucha-Kus, Karolina; Stechly, Jakub; Makiela, Zbigniew J.; Kaminski, Jacek; Stefanska, Magdalena
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Perception of old age versus saving in Employee Capital Plans

Ekonomia
2023-07-21 | Journal article
Contributors: Iwona Olejnik; Magdalena Stefańska
Source: check_circle
Crossref

Social Media Engagement in Shaping Green Energy Business Models

Energies
2022 | Journal article
Contributors: Czarnecka, Marzena; Kinelski, Grzegorz; Stefanska, Magdalena; Grzesiak, Mateusz; Budka, Borys
Source: check_circle
Web of Science Researcher Profile Sync
grade
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Factor analysis in sustainable development research

2021-10-12 | Book chapter
Contributors: Iwona Olejnik; Blaženka Knežević; Magdalena Stefańska
Source: check_circle
Crossref

Quantitative methods

2021-10-12 | Book chapter
Contributors: Sylwester Białowąs; Blaženka Knežević; Iwona Olejnik; Magdalena Stefańska
Source: check_circle
Crossref

Consumption as the subject of market research

2021-10-01 | Book chapter
Contributors: Iwona Olejnik; Magdalena Stefańska
Source: check_circle
Crossref

Lights and shadows of Airbnb and all-inclusive vacations: How to make them more sustainable? – tourist sector

2021-10-01 | Book chapter
Contributors: Magdalena Stefańska; Iwona Olejnik
Source: check_circle
Crossref

Product life-cycle – problems of product planned obsolescence and fast fashion

2021-10-01 | Book chapter
Contributors: Magdalena Stefańska
Source: check_circle
Crossref

Sustainability in human resource management

2021-10-01 | Book chapter
Contributors: Magdalena Stefańska
Source: check_circle
Crossref

Sustainable development and corporate social responsibility – organisation level

2021-10-01 | Book chapter
Contributors: Magdalena Stefańska; Blaženka Knežević
Source: check_circle
Crossref

Sustainable development and market research

2021-10-01 | Book chapter
Contributors: Iwona Olejnik; Magdalena Stefańska
Source: check_circle
Crossref

Why do consumers fail to follow waste segregation rules? What would motivate them to obey the regulations?

2021-10-01 | Book chapter
Contributors: Magdalena Stefańska; Gabriel Grabowski
Source: check_circle
Crossref

Employee pension programs in the employers’ branding strategy

Ruch Prawniczy, Ekonomiczny i Socjologiczny
2021-09-30 | Journal article
Contributors: Magdalena Stefańska; Iwona Olejnik
Source: check_circle
Crossref

CSR in Contemporary Poland

Palgrave Macmillan
2020 | Book
Source: Self-asserted source
Magdalena Stefańska

Employer Branding and Corporate Social Responsibility

2020 | Book chapter
Contributors: Magdalena Stefańska; Katarzyna Bilińska-Reformat
Source: check_circle
Crossref

Impulse Purchase in Virtual Environment and Price Sensitivity of Young Consumers: Results of Empirical Research

Economy and Market Communication Review
2020 | Journal article
Source: Self-asserted source
Magdalena Stefańska

IMPULSE PURCHASE IN VIRTUAL ENVIRONMENT AND PRICE SENSITIVITY OF YOUNG CONSUMERS: RESULTS OF EMPIRICAL RESEARCH

Casopis za Ekonomiju I Trzisne Komunikacije
2020 | Journal article
Contributors: Stefanska, Magdalena; Smigielska, Grazyna
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Integration of the Employee Pension Programs with CSR

2020 | Book chapter
Contributors: Iwona Olejnik; Magdalena Stefańska
Source: check_circle
Crossref

Generations on New Technologies in Retail Banking in the context of Knowledge Economy

International Journal of E-Sevices and Mobile Applications, vol. 11, issue 3, p. 19-33, https://www.igi-global.com
2019 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Trade Development and the Country's Innovativeness - Comparative Analysis of European Union Countries

Trade Perspectives 2019, http://www.efzg.unizg.hr/UserDocsImages/TRG/dvuletic/Trade%20Perspectives%202019.pdf
2019 | Book chapter
Source: Self-asserted source
Magdalena Stefańska

Mobile Applications of Retail Banks-the Dynamics of Development and its Determinants

Proceedings of Theory and Applications in the Knowledge Economy TAKE 2018, ed. E. Tome, J. Majewska, S. Truskolaski
2018 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Mobile Commerce and Consumers’ Online Purchase Orientation in Poland, Croatia and Serbia

Proceedings of the ENTRENOVA 2018, https://www.researchgate.net/publication/327791108_Mobile_Commerce_and_Consumers'_Online_Purchase_Orientation_in_Poland_Croatia_and_Serbia
2018 | Conference paper
Source: Self-asserted source
Magdalena Stefańska

Młodzi konsumenci w ́srodowisku wirtualnym -- znaczenie zmiennych demograficznych i psychograficznych w ocenie postaw użytkowników smartfonów

Handel Wewnętrzny
2018 | Journal article
Source: Self-asserted source
Magdalena Stefańska

RETIREMENT PROGRAMS FOR EMPLOYEES AS AN ELEMENT OF CORPORATE SOCIAL RESPONSIBILITY

ERAZ 2018
2018 | Conference paper
Source: Self-asserted source
Magdalena Stefańska

The relationship between the perception of the company and employee attitude in the context of CSR - the results of empirical study

Research Papers of Wrocław University of Economics nr 520
2018 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Young Consumers’ Attitude Towards Mobile Applications -- Comparative Analysis Between Countries

Handel Wewnętrzny nr 4
2018 | Journal article
Source: Self-asserted source
Magdalena Stefańska

A general overview of usage of smartphones and mobile applications by young consumers in Poland, Croatia and Serbia

International Entrepreneurship Review
2017 | Journal article
Source: Self-asserted source
Magdalena Stefańska

A general overview of usage of smartphones and mobile applications by young consumers in Poland, Croatia and Serbia

Challenges for international business in Central and Eastern Europe („Przedsiębiorczósć Międzynarodowa")
2017 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Application of New Technologies by Retail Banks in the Context of the Knowledge Economy

Organizational Culture and Leadership's Impact on a Safety Program Change Model
2017 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Benefits from using mobile applications by Millennials -- a gender and economic status comparative analysis

The Proceedings of XVI International Marketing Trends Conference
2017 | Conference paper
Source: Self-asserted source
Magdalena Stefańska

Czy atrakcyjna cena zastąpi brak kontaktu fizycznego w przypadku zakupów online? Przykład „smart shoppers”

Przedsiębiorczósć i Zarządzanie
2017 | Journal article
Source: Self-asserted source
Magdalena Stefańska

Employee engagement w zarządzaniu zasobami ludzkimi w sieciach sklepów--uwarunkowania i narzędzia badania

Handel Wewnętrzny w Polsce
2017 | Journal article
Source: Self-asserted source
Magdalena Stefańska

How to adapt a strategy of communications to the needs of older adults? -- Integrated model of communication

Proceedings of XVI International Marketing Trends Conference
2017 | Conference paper
Source: Self-asserted source
Magdalena Stefańska

Innovative Positioning as a Marketing Tool of Retailers on the Food Market

Entrepreneurial Business and Economics Review
2017 | Journal article
Contributors: Smigielska, Grazyna; Stefanska, Magdalena
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Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers

Fair Trade In CSR Strategy of Global Retailers
2015 | Book
EID:

2-s2.0-85047580464

Contributors: Stefańska, M.; Stefański, R.
Source: Self-asserted source
Magdalena Stefańska via Scopus - Elsevier

CORPORATE SOCIAL RESPONSIBILITY AND FAIR TRADE IN RELATIONS OF RETAILERS WITH SUPPLIERS

Fair Trade in Csr Strategy of Global Retailers
2015 | Journal article
Contributors: Stefanska, Magdalena; Stefanski, Ryszard
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Development of the Fair Trade Idea in Europe and the United States

Fair Trade In CSR Strategy of Global Retailers
2015 | Book
EID:

2-s2.0-85047580662

Contributors: Stefańska, M.; Nestorowicz, R.
Source: Self-asserted source
Magdalena Stefańska via Scopus - Elsevier

DEVELOPMENT OF THE FAIR TRADE IDEA IN EUROPE AND THE UNITED STATES

Fair Trade in Csr Strategy of Global Retailers
2015 | Journal article
Contributors: Stefanska, Magdalena; Nestorowicz, Renata
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Fair trade in csr strategy of global retailers

Fair Trade in CSR Strategy of Global Retailers
2015 | Book
EID:

2-s2.0-84960240768

Contributors: Stefańska, M.; Nestorowicz, R.
Source: Self-asserted source
Magdalena Stefańska via Scopus - Elsevier

FAIR TRADE IN CSR STRATEGY OF GLOBAL RETAILERS INTRODUCTION

Fair Trade in Csr Strategy of Global Retailers
2015 | Journal article
Contributors: Stefanska, Magdalena; Nestorowicz, Renata
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Fair Trade: Trends for the Future

Fair Trade In CSR Strategy of Global Retailers
2015 | Book
EID:

2-s2.0-85047596765

Contributors: Mruk, H.; Jerzyk, E.; Stefańska, M.; Stefański, R.; Nestorowicz, R.
Source: Self-asserted source
Magdalena Stefańska via Scopus - Elsevier

FAIR TRADE: TRENDS FOR THE FUTURE

Fair Trade in Csr Strategy of Global Retailers
2015 | Journal article
Contributors: Mruk, Henryk; Jerzyk, Ewa; Stefanska, Magdalena; Stefanski, Ryszard; Nestorowicz, Renata
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Influence of the global crisis on customer purchase behavior versus changes in the retail commerce

Review of Business
2015 | Journal article
Contributors: Stefanska, Magdalena; Bilinska-Reformat, Katarzyna
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Peer review (2 reviews for 1 publication/grant)

Review activity for Sustainability. (2)