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Marketing, Relationship marketing, Digital marketing, Platform business, Consumer emotions, Information economics, Opportunism, Signaling
United States

Biography

Taking a multidisciplinary approach to the fields of marketing and information economics, Dr. Lee’s research focuses on understanding information asymmetry in service markets and consumer decision-making in digital markets. Her multidisciplinary research philosophy values building a holistic understanding of various market phenomena, with the ultimate goal of applying theory to practice.

Activities

Employment (1)

Boston University: Boston, Massachusetts, US

2017-08-01 to present | Assistant Professor (Metropolitan College)
Employment
Source: Self-asserted source
Jennifer JooYeon Lee

Education and qualifications (1)

Binghamton University: Binghamton, New York, US

2013-08-01 to 2017-05-31 | PhD (School of Management)
Education
Source: Self-asserted source
Jennifer JooYeon Lee

Professional activities (4)

Journal of Consumer Marketing: ., US

2023-01-17 to present | Associate Editor
Invited position
Source: Self-asserted source
Jennifer JooYeon Lee

Academy of Management Science: Coronado, California, US

2017-05-25 | Finalist, Mary Kay Doctoral Dissertation Proposal Competition Award
Distinction
Source: Self-asserted source
Jennifer JooYeon Lee

Binghamton University: Binghamton, New York, US

2016-03-16 | Graduate Student Award for Excellence in Research (School of Management)
Distinction
Source: Self-asserted source
Jennifer JooYeon Lee

Society for Marketing Advances: New Orleans, Louisiana, US

2014-11-07 | Best Paper in Marketing Strategy Track
Distinction
Source: Self-asserted source
Jennifer JooYeon Lee