Personal information

Business-to-Business Marketing, Services Marketing, Marketing Theory
Germany

Biography

Michael Kleinaltenkamp is a Professor (Emeritus) of Business and Services Marketing at the Marketing Department of Freie Universität Berlin (Germany). He was the director of the “Executive Master of Business Marketing” program from 1992 to 2020. He received his PhD in Business Administration and Economics (Dr. rer. oec., 1984) as well as his Habilitation (Professorial Dissertation, 1992) at the Ruhr-University of Bochum (Germany). In November 2013 he was awarded an honorary doctorate of the University of Rostock (Germany).
Professor Kleinaltenkamp’s research and teaching focusses on business-to-business and services marketing, relationship marketing and marketing theory. He published in leading marketing journals like the Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Theory, Journal of Business and Industrial Marketing, Journal of Service Management and Journal of Service Theory and Practice. Furthermore, Michael Kleinaltenkamp is the co-editor of the textbook series “Mastering Business Markets” at Springer to which he contributed several book chapters as well as the co-editor of the Journal of Business and Industrial Marketing.
Since 2004, Professor Kleinaltenkamp serves as a permanent Visiting Professor at the European School of Management and Technology (ESMT), Berlin (Germany), and since 2012 as a Recognized Teacher at Cranfield University School of Management (UK). He has also been a Visiting Scholar at the School of Marketing of the University of New South Wales, Sydney (Australia), at the Graduate School of Business and Law, RMIT University, Melbourne (Australia), at UWA Business School, University of Western Australia, Perth (Australia), at Católica Porto Business School, Catholic University of Portugal, Porto (Portugal), and at Marco Biagi Department of Economics, University of Modena and Reggio Emilia, Modena (Italy).

Activities

Employment (6)

Freie Universität Berlin : Berlin, DE

2012 to 2020-03-31 | • Director “China-Europe Executive Master of Business Marketing” program (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin: Berlin, DE

1992-10-01 to 2020-03-31 | Professor of Business and Services Marketing (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin: Berlin, DE

1992-10-01 to 2020-03-31 | Director “Executive Master of Business Marketing” program (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin: Berlin, DE

2009 to 2010 | Dean (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin: Berlin, DE

2005 to 2007 | Dean (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin : Berlin, DE

2004 to 2005 | Associate Dean (School of Business & Economics)
Employment
Source: Self-asserted source
Michael Kleinaltenkamp

Education and qualifications (3)

Ruhr-Universität Bochum: Bochum, Nordrhein-Westfalen, DE

1992 | Professorial Dissertation (Habilitation)
Education
Source: Self-asserted source
Michael Kleinaltenkamp

Ruhr-Universität Bochum: Bochum, Nordrhein-Westfalen, DE

1984 | Ph.D. Business Administration and Economics (Dr. rer.oec.)
Education
Source: Self-asserted source
Michael Kleinaltenkamp

Ruhr-Universität Bochum: Bochum, Nordrhein-Westfalen, DE

1978 | Diploma Business Administration and Economics (Diplom-Oekonom)
Education
Source: Self-asserted source
Michael Kleinaltenkamp

Professional activities (17)

Cranfield University: Cranfield, Central Bedfordshire, GB

2012 to present | Recognised Teacher (School of Management)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

European School of Management and Technology: Berlin, Berlin, DE

2004 to present | Visiting Professor
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

University of Melbourne: Melbourne, Victoria, AU

2021-12-02 | Best Paper in Track "Business to Business" for the paper "Unused Solutions in Business Markets" (together with Laura Elgeti)
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

University of Rostock: Rostock, DE

2021-09-11 | Best Paper Award of the 7th Rostock Service Management Conference
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

Naples Forum on Service: Naples, IT

2019-06 | Evert Gummesson Outstanding Research Award
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

University of Modena and Reggio Emilia: Modena, IT

2019-02 to 2019-04 | Visiting Scholar (Marco Biagi Department of Economics)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

Catholic University of Portugal: Porto, PT

2019-03 | Visiting Scholar (Cathólica Porto Business School)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

Catholic University of Portugal: Porto, PT

2018-03 | Visiting Scholar (Cathólica Porto Business School)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

ANZMAC 2017: Melbourne, AU

2017-12 | Best Paper Award in Track „Industrial and Relationship Marketing” (with Maximilian Huber)
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

University of Western Australia: Perth, AU

2016-04 | Visiting Scholar (UWA Business School)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

RMIT University: Melbourne, VIC, AU

2016-03 | Visiting Scholar (Graduate School of Business and Law)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

University of New South Wales: Sydney, NSW, AU

2016-01 to 2016-02 | Visiting Scholar (School of Marketing / The Australian School of Manageent)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

Universität Rostock: Rostock, Mecklenburg-Vorpommern, DE

2013-11 | Honorary Doctorate (Dr. rer. pol honoris causa)
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

University of Auckland: Auckland, NZ

2012-12 | • Best Presentation Award, „Forum on Markets and Marketing“, University of Auckland Business School (with Bo Edvardsson, Patricia McHugh, Bård Tronvoll, Jameson Watts und Charlotta Windahl)
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

Freie Universität Berlin: Berlin, Berlin, DE

2012-03 | E-Learning Award
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

University of New South Wales: Sydney, NSW, AU

2007-10 to 2008-01 | Visiting Scholar (School of Marketing / The Australian School of Management)
Invited position
Source: Self-asserted source
Michael Kleinaltenkamp

ANZMAC 2007: Otago, NZ

2007-12 | • Best Paper Award in Track „Business Interaction; Relationship Marketing and Networks” (with Markus Ungruhe)
Distinction
Source: Self-asserted source
Michael Kleinaltenkamp

Works (50 of 97)

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Anpassung der Value Proposition

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Auswirkungen und Ergebnisse des Customer Success Managements

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Advocacy

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success Management – Kundenerfolg als Geschäftsstrategie

2024 | Book
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success und Customer Success Management

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Der Aufstieg einer neuen Unternehmensfunktion: Customer Success (Management)

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Kundenbezogene Aktivitäten des Customer Success Managements

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Lösungsumsetzung

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Strukturen des Customer Success Managements

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Treiber des Customer Success Managements

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Value-Based Selling

2024 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad

Marketing Theory
2024-12 | Journal article
Contributors: Michael Kleinaltenkamp; Moritz J Kleinaltenkamp; Ingo O Karpen
Source: check_circle
Crossref

50 Ways to Serve the Customer—A Curated List of Songs About Service

2023 | Book chapter
Contributors: Michael Kleinaltenkamp
Source: check_circle
Crossref

Adapting the Customer Value Proposition

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Advocacy

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success and Customer Success Management

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success Management

2023 | Book
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success Management Drivers

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success Management Outcomes

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer Success Management Structures

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Customer-Related Customer Success Management Activities

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Solution Realization

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

The Rise of a New Business Function: Customer Success (Management)

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Value-Based Selling

2023 | Book chapter
Contributors: Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
Source: check_circle
Crossref

Actor experience: Bridging individual and collective-level theorizing

Journal of Business Research
2023-03 | Journal article
Contributors: Larissa Becker; Ingo Oswald Karpen; Michael Kleinaltenkamp; Elina Jaakkola; Anu Helkkula; Maaria Nuutinen
Source: check_circle
Crossref

Actor Ecosystem Readiness: Understanding the Nature and Role of Human Abilities and Motivation in a Service Ecosystem

Journal of Service Research
2022-05 | Journal article
Contributors: Ilias Danatzis; Ingo O. Karpen; Michael Kleinaltenkamp
Source: check_circle
Crossref

Rethinking customer-perceived value in business markets from an organizational perspective

Journal of Inter-Organizational Relationships
2022-04-03 | Journal article
Contributors: Michael Kleinaltenkamp; Andreas Eggert; Vishal Kashyap; Wolfgang Ulaga
Source: check_circle
Crossref

A sense-based perspective on market shaping: Theorizing strategies for the origination and propagation of new resource linkages

Industrial Marketing Management
2022-01 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement

Industrial Marketing Management
2021-11 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Advancing marketing theory and practice: guidelines for crafting research propositions

AMS Review
2021-11-17 | Journal article
Part of ISSN: 1869-814X
Part of ISSN: 1869-8182
Source: Self-asserted source
Michael Kleinaltenkamp

How business customers judge customer success management

Industrial Marketing Management
2021-07 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Solution business fitness: measuring and managing across business logics

Journal of Business & Industrial Marketing
2021-07-27 | Journal article
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Source: Self-asserted source
Michael Kleinaltenkamp

Technischer Vertrieb

SpringerGabler
2021-05-21 | Book
Source: Self-asserted source
Michael Kleinaltenkamp

Unpacking value creation and capture in B2B relationships

Industrial Marketing Management
2021-01 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Managing value in use in business markets

Industrial Marketing Management
2020-11 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry

Journal of Service Research
2020-11 | Journal article
Contributors: Edward U. Bond, III; Ad de Jong; Andreas Eggert; Mark B. Houston; Michael Kleinaltenkamp; Ajay K. Kohli; Thomas Ritter; Wolfgang Ulaga
Source: check_circle
Crossref

Customer capabilities for solution offerings in business markets

Industrial Marketing Management
2020-10 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration

Journal of Business & Industrial Marketing
2020-06-19 | Journal article
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Source: Self-asserted source
Michael Kleinaltenkamp

A typology of business usage center members

Industrial Marketing Management
2020-02 | Journal article
Contributors: Maximilian Huber; Michael Kleinaltenkamp
Source: check_circle
Crossref

Customer Engagement in the Process of Service Provision

Journal of Service Management Research
2019 | Journal article
Part of ISSN: 2511-8676
Source: Self-asserted source
Michael Kleinaltenkamp

Leaders in industrial marketing research: 25 years of analysis

Journal of Business & Industrial Marketing
2019-10-03 | Journal article
Part of ISSN: 0885-8624
Part of ISSN: 0885-8624
Source: Self-asserted source
Michael Kleinaltenkamp

Business actor engagement: Foundations, developments and opportunities

Industrial Marketing Management
2019-07 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Collective engagement in organizational settings

Industrial Marketing Management
2019-07 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Commentary essay on “blueprinting the service company – managing service processes efficiently”

Journal of Global Scholars of Marketing Science
2019-07-03 | Journal article
Part of ISSN: 2163-9159
Part of ISSN: 2163-9167
Source: Self-asserted source
Michael Kleinaltenkamp

Dispersion of marketing activities in business-to-business firms

Journal of Business & Industrial Marketing
2019-07-01 | Journal article
Part of ISSN: 0885-8624
Source: Self-asserted source
Michael Kleinaltenkamp

Mapping value in business markets: An integrative framework

Industrial Marketing Management
2019-05 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Michael Kleinaltenkamp

Changes of Organizational Usage Processes: Attitudes, Behaviours and Consequences

Marketing ZFP
2018 | Journal article
Part of ISSN: 0344-1369
Source: Self-asserted source
Michael Kleinaltenkamp

The Impact of Psychological Ownership on Value in Use and Relational Outcomes

Journal of Service Management Research
2018 | Journal article
Part of ISSN: 2511-8676
Source: Self-asserted source
Michael Kleinaltenkamp

The role of proto-institutions within the change of service ecosystems

Journal of Service Theory and Practice
2018-09-10 | Journal article
Part of ISSN: 2055-6225
Source: Self-asserted source
Michael Kleinaltenkamp

Boundary objects for institutional work across service ecosystems

Journal of Service Management
2018-07-02 | Journal article
Part of ISSN: 1757-5818
Source: Self-asserted source
Michael Kleinaltenkamp
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Peer review (28 reviews for 4 publications/grants)

Review activity for AMS review. (11)
Review activity for Industrial marketing management. (8)
Review activity for Journal of business research. (3)
Review activity for Journal of the Academy of Marketing Science. (6)