Personal information

Activities

Employment (1)

University of Zagreb Faculty of Economics & Business: Zagreb, HR

2009-05-01 to present (Marketing)
Employment
Source: Self-asserted source
Andrea Lučić

Education and qualifications (1)

Sveučilište u Zagrebu Ekonomski fakultet: Zagreb, Zagreb, HR

2011-11-01 to 2015-01-09 | PhD (Marketing)
Education
Source: Self-asserted source
Andrea Lučić

Funding (1)

Empowering financial capability of young consumers through education and behavioral intervention.

2020-02 to 2025-02 | Grant
Croatian Science Foundation (Zagreb, HR)
GRANT_NUMBER:

UIP-2019-04-3580

Source: Self-asserted source
Andrea Lučić

Works (21)

Determinants of tweens’ saving intentions: a cross-sectional study

International Journal of Bank Marketing
2025-01-20 | Journal article
Contributors: Andrea Lučić; Nikola Erceg; Dajana Barbić
Source: check_circle
Crossref

Knowledge and Skills Are Not Enough—Exploring the Determinants of Financial Behavior Formation

International Journal of Consumer Studies
2024-11 | Journal article
Contributors: Andrea Lučić; Nikola Erceg; Dajana Barbić
Source: check_circle
Crossref

Investigating alternative avenues for financial behaviour change: moving beyond the traditional approach

Young Consumers
2024-05-07 | Journal article
Contributors: Andrea Lučić; Marija Uzelac
Source: check_circle
Crossref

Sustainable household capability of young adults: Role of parental norms

Heliyon
2024-04 | Journal article
Contributors: Andrea Lučić; Marija Uzelac
Source: check_circle
Crossref

Addressing global overconsumption: positioning the anti-consumption through communication appeals

Corporate Communications: An International Journal
2024-03-20 | Journal article
Contributors: Andrea Lučić; Marija Uzelac
Source: check_circle
Crossref

Theoretical underpinnings of consumers’ financial capability research

International Journal of Consumer Studies
2023-01 | Journal article
Contributors: Andrea Lučić; Dajana Barbić; Marija Uzelac
Source: check_circle
Crossref

Critical Review of Children Consumer Protection National Policies

Journal of Macromarketing
2022-12 | Journal article
Contributors: Andrea Lučić; Marija Uzelac; Nikolina Vidović
Source: check_circle
Crossref

The power of materialism among young adults: exploring the effects of values on impulsiveness and responsible financial behavior

Young Consumers
2021 | Journal article
EID:

2-s2.0-85103897979

Part of ISSN: 17587212 17473616
Contributors: Lučić, A.; Uzelac, M.; Previšić, A.
Source: Self-asserted source
Andrea Lučić via Scopus - Elsevier

Local food sales and point of sale priming: evidence from a supermarket field experiment

European Journal of Marketing
2021-12-17 | Journal article
Part of ISSN: 0309-0566
Part of ISSN: 0309-0566
Contributors: Andrea Lučić
Source: Self-asserted source
Andrea Lučić

The Impact of Financial Education and Self-Efficacy on Financial Behavior in Croatia: Are We More Similar to Homo Economicus or Homer Simpson?

2020 | Book chapter
Contributors: Irena Palić; Dajana Barbić; Andrea Lučić
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Role of Financial Education in Adolescent Consumers’ Financial Knowledge Enhancement

Market-Tržište
2020 | Journal article
Part of ISSN: 0353-4790
Contributors: Andrea Lučić; Dajana Barbić; Marija Uzelac
Source: Self-asserted source
Andrea Lučić via Crossref Metadata Search
grade
Preferred source (of 2)‎

An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Industrial Marketing Management
2020-11 | Journal article
Part of ISSN: 0019-8501
Source: Self-asserted source
Andrea Lučić
grade
Preferred source (of 2)‎

Using Education as a Strategic Communication Tool – A Case Study of Raising Financial Literacy and Voluntary Pension Fund Promotion

Joy
2020-11 | Other
Part of ISSN: 2398-3914
Contributors: Andrea Lučić; Dajana Barbić; Dijana Bojčeta Markoja
Source: Self-asserted source
Andrea Lučić via Crossref Metadata Search

Measuring Sustainable Marketing Orientation—Scale Development Process

Sustainability
2020-02-26 | Journal article
Contributors: Andrea Lučić
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Marketing innovation and up-and-coming product and process innovation

International Journal of Entrepreneurship and Small Business
2019-07-22 | Journal article
Part of ISSN: 1476-1297
Part of ISSN: 1741-8054
Source: Self-asserted source
Andrea Lučić
grade
Preferred source (of 2)‎

Measuring responsible financial consumption behaviour

International Journal of Consumer Studies
2019-01 | Journal article
Contributors: Dajana Barbić; Andrea Lučić; James Ming Chen
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

Brand management practices in technology parks and incubators - An exploratory study

Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020
2018 | Conference paper
EID:

2-s2.0-85060801090

Contributors: Lučić, A.; Dabić, M.; Bušić, S.
Source: Self-asserted source
Andrea Lučić via Scopus - Elsevier

Investigating retirement planning behavior of financially (IL) literate citizens in Croatia

Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
2018 | Conference paper
EID:

2-s2.0-85063060234

Contributors: Barbić, D.; Palić, I.; Lučić, A.
Source: Self-asserted source
Andrea Lučić via Scopus - Elsevier

Istraživanje povezanosti etike vrlina i zadovoljstva organizacijom

Zbornik Ekonomskog fakulteta u Zagrebu
2018-06 | Journal article
Contributors: Andrea Lučić; Tamara Jakopanec
Source: check_circle
Crossref

The analysis of the sustainable consumption patterns of generation Z in fashion industry,Analiza čimbenika održive potrošnje generacije Z u modnoj industriji

Ekonomski Pregled
2017 | Journal article
EID:

2-s2.0-85025132691

Contributors: Razum, A.; Pandža Bajs, I.; Zekić, Z.
Source: Self-asserted source
Andrea Lučić via Scopus - Elsevier

Determinants and antecedents of sales organization effectiveness,Odrednice i izvori učinkovitosti prodajne organizacije

Trziste
2011 | Journal article
EID:

2-s2.0-84856338824

Contributors: Razum, A.
Source: Self-asserted source
Andrea Lučić via Scopus - Elsevier

Peer review (4 reviews for 2 publications/grants)

Review activity for Journal of theoretical and applied electronic commerce research. (1)
Review activity for Sustainability. (3)