Biography

Dr Lara Stocchi is Senior Lecturer in Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Previously, she held marketing lectureships at Flinders University (South Australia) and Loughborough University (UK).

Her current research focus is on digital marketing, especially mobile apps marketing and social media. More broadly, she is an experienced researcher in two key marketing fields: consumer buying behaviour and consumer memory. In the area of consumer buying behaviour, she has experience in modelling and anticipating patterns in purchases for different contexts (e.g., consumer packaged good, as well as services). In the area of consumer memory, she has done research in modelling memory associations towards products and brands, as well as examined the cognitive processes that characterise information retrieval. Her work is published in several marketing journals, such as the Journal of the Academy of Marketing Science, Psychology and Marketing, the European Journal of Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand Management and many others.

Currently, she is Associate Editor of the Australasian Marketing Journal and serves on reviewers board of several marketing journals.