Personal information

Activities

Collapse all

Employment (5)

Waseda University: Tokyo, JP

2019-04-01 to present | Professor of Marketing (School of International Liberal Studies)
Employment
Source: Self-asserted source
Mariko Morimoto

Waseda Daigaku: Shinjuku-ku, Tokyo, JP

2017-04-01 to 2019-03-31 | Associate Professor of Marketing (School of International Liberal Studies)
Employment
Source: Self-asserted source
Mariko Morimoto

Sophia University: Tokyo, JP

2012-09 to 2017-03 | Associate Professor of Marketing (Faculty of Liberal Arts)
Employment
Source: Self-asserted source
Mariko Morimoto

Emerson College: Boston, MA, US

2010-08 to 2012-08 | Assistant Professor of Marketing Communication (Department of Marketing Communication)
Employment
Source: Self-asserted source
Mariko Morimoto

University of Georgia: Athens, GA, US

2005-08 to 2010-07 | Assistant Professor of Advertising (Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication)
Employment
Source: Self-asserted source
Mariko Morimoto

Education and qualifications (3)

Michigan State University: East Lansing, MI, US

2001-08 to 2005-08 | Ph.D. in Mass Media (College of Communication Arts & Sciences)
Education
Source: Self-asserted source
Mariko Morimoto

Boston University: Boston, MA, US

1995-08 to 1997-05 | Master of Science in Mass Communication
Education
Source: Self-asserted source
Mariko Morimoto

American University: Washington, DC, US

1991-08 to 1995-05 | Bachelor of Arts in Public Communication (School of Communication)
Education
Source: Self-asserted source
Mariko Morimoto

Funding (3)

The Relationship between Consumer Privacy Paradox and Self-Disclosure of Personal Data: The Theoretical Development

2020-04 to 2023-03 | Grant
Japan Society for the Promotion of Science (Tokyo, JP)
GRANT_NUMBER: 20K01975
Source: Self-asserted source
Mariko Morimoto

Consumer Attitudes toward Personalized Advertising on Social Media: From Consumer Privacy and Psychological Reactance Perspectives

2017-04 to 2020-03 | Grant
Japan Society for the Promotion of Science (Tokyo, JP)
GRANT_NUMBER: 17K04001
Source: Self-asserted source
Mariko Morimoto

The Effect of Celebrity Endorsers in OTC Drug Advertising Campaigns in Japan on Consumers’ Attitude formation toward Brands and Purchase Intentions: From the Source Credibility Perspective

2014-04 to 2017-03 | Grant
Japan Society for the Promotion of Science (Tokyo, JP)
GRANT_NUMBER: 26380571
Source: Self-asserted source
Mariko Morimoto
How many people are using ORCID?