Personal information

Activities

Works (10)

“I am sorry for judging you”: conceptualizing sentiment reversal among followers in case of falsely alleged social media influencer transgression

Internet Research
2024-11-19 | Journal article
Contributors: Ishaan Sengupta; Kokil Jain; Arpan Kumar Kar; Isha Sharma
Source: check_circle
Crossref

Deciphering factors that make a narcissistically loved salon brand

International Journal of Retail & Distribution Management
2023-12-01 | Journal article
Contributors: Abhigyan Sarkar; Juhi Gahlot Sarkar; Kokil Jain; Isha Sharma
Source: check_circle
Crossref

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

Internet Research
2023-11-20 | Journal article
Contributors: Isha Sharma; Kokil Jain; Abhishek Behl; Abdullah Baabdullah; Mihalis Giannakis; Yogesh Dwivedi
Source: check_circle
Crossref

The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations

International Journal of Manpower
2022-05-24 | Journal article
Contributors: Abhishek Behl; Meena Chavan; Kokil Jain; Isha Sharma; Vijay Edward Pereira; Justin Zuopeng Zhang
Source: check_circle
Crossref

An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India

International Journal of Business Intelligence Research
2021-12-02 | Journal article
Contributors: Vishal Kulshrestha; Kokil Jain; Isha Sharma
Source: check_circle
Crossref

Empirical Investigation of Participation on Crowdsourcing Platforms

Journal of Global Information Management
2021-07-02 | Journal article
Contributors: Abhishek Behl; Pratima Sheorey; Meena Chavan; Kokil Jain; Isha Jajodia
Source: check_circle
Crossref

Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment

Journal of Business Research
2020-12 | Journal article
Contributors: Isha Sharma; Kokil Jain; Abhishek Behl
Source: check_circle
Crossref
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Preferred source (of 2)‎

Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability

Online Information Review
2020-10-13 | Journal article
Contributors: Isha Sharma; Kokil Jain; Gurinder Singh
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Crossref
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Preferred source (of 2)‎

Negative outcomes of positive brand relationships

Journal of Consumer Marketing
2019 | Journal article
EID:

2-s2.0-85073672220

Part of ISBN:

07363761

Contributors: Jain, K.; Sharma, I.
Source: Self-asserted source
Isha Sharma via Scopus - Elsevier

An empirical study of factors determining wearable fitness tracker continuance among actual users

International Journal of Technology Marketing
2018 | Journal article
EID:

2-s2.0-85066889707

Part of ISBN:

17418798 1741878X

Contributors: Jain, K.; Sharma, I.; Singh, G.
Source: Self-asserted source
Isha Sharma via Scopus - Elsevier

Peer review (4 reviews for 3 publications/grants)

Review activity for International journal of hospitality management. (1)
Review activity for Journal of brand management. (1)
Review activity for Technological forecasting and social change. (2)