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Biography

Ljubisa Bojic is a communication scientist, futurologist, and author of the papers and AI alignment: Assessing the global impact of recommender systems and The Metaverse through the prism of power and addiction: What will happen when the virtual world becomes more attractive than reality? Bojic received his Ph.D. from the University of Lyon II, France in 2014 and is currently a senior research fellow at the Digital Society Lab, Institute for Philosophy and Social Theory, at the University of Belgrade, senior research fellow at The Institute for Artificial Intelligence of Serbia and researcher for AI at the United Nations Development Programme. He has written more than 50 scientific papers, some of them published in leading journals, such as the European Journal of Futures Research, Scientific Reports and Futures. Bojic is appointed to the United Nations Environment Programme Foresight Expert Panel by UNEP’s Chief Scientist Andrea Hinwood. He was a member of a Serbian government work group dedicated to developing ethical standards for artificial intelligence. Bojic is associate editor of Springer’s journal Humanities & Social Sciences Communications and serves as an executive board member on Horizon’s Project 2022 TWin of Online Social Networks Project. He is the founder of EMERGE: Forum on the Future of AI Driven Humanity and the initiator of the Belgrade Digital Freedom Pledge intended to stimulate widespread conversations about recognizing recommender systems as a public good and digital identity as a human right. The current focus of Bojic’s work is the development of global AI policies and the alignment of AI with human values and wellbeing. He is frequently invited by the media to comment on the latest developments in AI from the perspective of digital humanism. Bojic speaks at universities and events across the world about his latest research.

Activities

Peer review (4 reviews for 4 publications/grants)

Review activity for Computers in human behavior. (1)
Review activity for Current psychology : (1)
Review activity for Futures (1)
Review activity for Humanities & social sciences communications. (1)