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Employment (1)

Fachhochschule Wiener Neustadt GmbH - Campus Wieselburg: Wieselburg, Niederösterreich, AT

2021-10-01 to present
Employment
Source: Self-asserted source
Elisabeth Wolfsteiner

Education and qualifications (1)

University of Vienna: Vienna, AT

PhD
Education
Source: Self-asserted source
Elisabeth Wolfsteiner

Works (25)

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude

Telematics and Informatics
2023-06 | Journal article
DOI: 10.1016/j.tele.2023.101981
Contributors: Elisabeth Wolfsteiner; Marion Garaus
Source: check_circle
Crossref

Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers

Sustainability
2022-08-02 | Journal article
DOI: 10.3390/su14159473
Contributors: Marion Garaus; Christian Garaus; Elisabeth Wolfsteiner; Charlotte Jermendy
Source: check_circle
Crossref
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Preferred source (of 2)‎

When Food Co-Branding Backfires: The Overexpectation Effect

Foods
2022-07-19 | Journal article
DOI: 10.3390/foods11142136
Contributors: Marion Garaus; Elisabeth Wolfsteiner; Arnd Florack
Source: check_circle
Crossref
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Preferred source (of 2)‎

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

International Journal of Advertising
2022-07-15 | Journal article
DOI: 10.1080/02650487.2022.2095836
Contributors: Elisabeth Wolfsteiner; Marion Garaus; Udo Wagner; Alexander Girschick
Source: Self-asserted source
Elisabeth Wolfsteiner

Media multitasking, advertising appeal, and gender effects

Review of Managerial Science
2022-03-10 | Journal article
DOI: 10.1007/s11846-022-00535-7
Contributors: Marion Garaus; Elisabeth Wolfsteiner
Source: Self-asserted source
Elisabeth Wolfsteiner

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Journal of Business Research
2021-01 | Journal article
DOI: 10.1016/j.jbusres.2019.03.017
Contributors: Elisabeth Wolfsteiner; Reinhard Grohs; Heribert Reisinger
Source: Self-asserted source
Elisabeth Wolfsteiner

My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Proceedings of the Global Marketing Conference
2016 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Shoppers' acceptance and perceptions of electronic shelf labels

Journal of Business Research
2016 | Journal article
DOI: 10.1016/j.jbusres.2016.03.030
Source: Self-asserted source
Elisabeth Wolfsteiner

Styx - Naturkosmetik, die unter die Haut geht!

Fallstudien aus der österreichischen Marketingpraxis 7
2016 | Book chapter
Part of ISBN: 9783708913087
Source: Self-asserted source
Elisabeth Wolfsteiner

The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers

Proceedings of the 7th EMAC Regional Conference
2016 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes

Proceedings of the 2016 Global Marketing Conference
2016 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Proceedings of the Advances for Consumer Research Conference
2016 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment

Collaboration in Research, Conference Proceedings - 44th EMAC Conference
2015 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Memory Effects of Different Relational Links between Brands and Sponsored Events

Psychology & Marketing
2015 | Journal article
DOI: 10.1002/mar.20841
Source: Self-asserted source
Elisabeth Wolfsteiner

What Drives Ambush Marketer Misidentification?

Journal of Sport Management
2015 | Journal article
DOI: 10.1123/JSM.2014-0122
Source: Self-asserted source
Elisabeth Wolfsteiner

A comparison of traditional and electronic price tags: Processing, evaluation and in-store reactions

5th EMAC Regional Conference Proceedings
2014 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Implausible alternatives in eliciting multi-attribute value functions

European Journal of Operational Research
2014-04 | Journal article
DOI: 10.1016/j.ejor.2013.09.016
Source: Self-asserted source
Elisabeth Wolfsteiner

At What Age and How Does Understanding of Product Placement Develop?

Marketing: Zeitschrift für Forschung und Praxis
2013 | Journal article
Source: Self-asserted source
Elisabeth Wolfsteiner

Consumer Attitudes toward Sponsors vs. Ambushers

Proceedings 42nd EMAC Conference
2013 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Sonnentor - Da wächst die Freude!

Fallstudien aus der österreichischen Marketingpraxis 6
2013 | Book chapter
Part of ISBN: 978-3-7089-0932-5
Source: Self-asserted source
Elisabeth Wolfsteiner

The joint-effect of sponsorship and print advertising on brand image in integrated marketing communication strategies

Lost in Translation: Marketing in an interconnected world - Conference Proceedings 42nd EMAC Conference
2013 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

An experimental investigation of sponsorship effectiveness in the presence of ambush marketing

Proceedings of the 6th International Research Days on Marketing Communications
2012 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

(In)correct Sponsor/Ambusher (Non)identification: An Experiment

The day after: Inspiratione - Innovation - Implementation
2011 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

New Directions - New Insights, Proceedings of the 4th GFA Conference: Proceedings of the fourth German-French-Austrian Conference on Quantiatative Marketing

2010 | Book
Source: Self-asserted source
Elisabeth Wolfsteiner

efko - Wie kommt "das Glas vom Besten" in Österreichs Haushalte?

Fallstudien aus der österreichischen Marketingpraxis 5
2009 | Book chapter
Source: Self-asserted source
Elisabeth Wolfsteiner

Peer review (1 review for 1 publication/grant)

Review activity for Journal of cleaner production. (1)
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