Maha K. Al-Balushi (0000-0002-5897-9800)

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Biography

Dr Maha is the Head of the Marketing Department and the former director of the MBA program in the college of Economics and Political Science at Sultan Qaboos University. Dr Maha is the faculty fellow at the Centre of Excellence in Teaching and Learning (CETL) in SQU. She teaches both undergraduate and graduate courses. She has published papers in reputed journals. Her research interests include consumer behavior and branding in sports, food, fashion and tourism together with AI- enabled customers service and branding. Dr. Maha has successfully supervised and examined Master and PhD theses. She also served as program reviewer and verifier for various local programs. Specifically, she is the External Reviewer for Oman Authority for Academic Accreditation and Quality Assurance of Education.

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Sultan Qaboos University: Muscat, Al Khod, OM

2022-01 to present | Head of Department (Marketing)

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Maha K. Al-Balushi

https://orcid.org/0000-0002-5897-9800

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Biography

Activities

Employment (1)

Sultan Qaboos University: Muscat, Al Khod, OM

Education and qualifications (1)

University of Manchester: Manchester, Greater Manchester, GB

Professional activities (1)

Sultan Qaboos University: Muscat, OM

Funding (5)

Unlocking the Potential of Digital Media and Generative AI to Enhance Tourist Inflow in Oman

The role of social media content creators in attracting tourists to Oman

Cruise tourism and sustainable development in the coastal cities of Oman

The influence of consumer characteristics on the intention to purchase counterfeits products

The theory of planned behavior in country image

Works (24)

Breaking the mold: how customer perceived innovativeness sets restaurants apart

Factors predicting young consumers' purchase intention of non-deceptive counterfeit: evidence from Gulf countries

Strategic University Positioning: Fostering Student Satisfaction and Well-being

How Could Brand Image, Ethnocentrism, and Brand Attachment Impact Consumer Behaviour in the Service Industry: A Comparative Study

Artificial Intelligence and Destination Branding

From likes to luggage: The role of social media content in attracting tourists

Exploring Environmental Regulation Instruments and Their Impact on Eco-Innovation Practices Among SMEs: The Mediating Role of Environmental Orientation

Thriving in private family firms as a non-family employee: an empirical study

Digital Marketing for Cruise Tourism in Oman

Shifts in Tourism Knowledge

Four decades of counterfeit research: A bibliometric analysis

Making an Informed Decision in Advertising: An Empirical Study of Advertisers and the Media in Oman

Advertising message strategies on Oman TV: an application of Tylor’s six-segment strategy wheel

Unveiling destination evangelism through generative AI tools

The nexus between CRM and competitive advantage: the mediating role of customer loyalty

A Hidden Gem in the World of Natural Syrup Market

Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman

Antecedents and consequences of customer loyalty in Qatar

THOUGHT PIECE: An integrated theory of emerging market consumer behaviour: A qualitative investigation

Consumer evaluation of date-by-products for exports - A quasi experimental study

Review of awareness and views on branding Oman as a nation

Determinants of Adopting Electronic Grocery in the Context of Oman

Factors contributing to consumers' adoption of electronic grocery shopping in Oman

Factors Contributing To Consumers' Adoption Of Electronic Grocery Shopping In Oman

Peer review (3 reviews for 2 publications/grants)