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Scopus Author ID: 39362690300

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Works (13)

Happiness and co-creation of value: Playing the blues

Marketing Theory
2021-07-19 | Journal article
DOI: 10.1177/14705931211032255
Part of ISSN: 1470-5931
Part of ISSN: 1741-301X
Source: Self-asserted source
Mario Vafeas

Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations

Journal of Business Research
2021-06 | Journal article
DOI: 10.1016/j.jbusres.2021.03.038
Part of ISSN: 0148-2963
Source: Self-asserted source
Mario Vafeas

Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment

Journal of Advertising
2021-05-27 | Journal article
DOI: 10.1080/00913367.2020.1852454
Part of ISSN: 0091-3367
Part of ISSN: 1557-7805
Source: Self-asserted source
Mario Vafeas

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation

Industrial Marketing Management
2020-11 | Journal article
DOI: 10.1016/j.indmarman.2020.03.014
Part of ISSN: 0019-8501
Source: Self-asserted source
Mario Vafeas

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation

Journal of Business-to-Business Marketing
2019-10-02 | Journal article
DOI: 10.1080/1051712x.2019.1611080
Part of ISSN: 1051-712X
Part of ISSN: 1547-0628
Source: Self-asserted source
Mario Vafeas

Resource integration for co-creation between marketing agencies and clients

European Journal of Marketing
2018 | Journal article
DOI: 10.1108/EJM-10-2015-0725
EID:

2-s2.0-85044607785
Contributors: Hughes, T.; Vafeas, M.; Hilton, T.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Service-dominant logic as a framework for exploring research utilization

Marketing Theory
2018 | Journal article
DOI: 10.1177/1470593118764019
EID:

2-s2.0-85044370475
Contributors: Hughes, T.; Vafeas, M.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

An examination of the dimensions and antecedents of institutionalized creativity

Industrial Marketing Management
2016 | Journal article
DOI: 10.1016/j.indmarman.2016.02.013
EID:

2-s2.0-84960837058
Contributors: Vafeas, M.; Hughes, T.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Antecedents to value diminution: A dyadic perspective

Marketing Theory
2016 | Journal article
DOI: 10.1177/1470593116652005
EID:

2-s2.0-85006459130
Contributors: Vafeas, M.; Hughes, T.; Hilton, T.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Account manager turnover and the influence of context: An exploratory study

Journal of Business and Industrial Marketing
2015 | Journal article
DOI: 10.1108/JBIM-04-2012-0064
EID:

2-s2.0-84961339933
Contributors: Vafeas, M.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study

Journal of Marketing Education
2013 | Journal article
DOI: 10.1177/0273475313482927
EID:

2-s2.0-84886604249
Contributors: Vafeas, M.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Reinventing the role of the professional services boundary spanner: An exploratory study

Services Marketing Quarterly
2011 | Journal article
DOI: 10.1080/15332969.2011.606759
EID:

2-s2.0-80053091844
Contributors: Vafeas, M.G.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier

Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies

Journal of Marketing Management
2010 | Journal article
DOI: 10.1080/02672571003633651
EID:

2-s2.0-79958078894
Contributors: Vafeas, M.
Source: Self-asserted source
Mario Vafeas via Scopus - Elsevier
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