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Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda

Psychology & Marketing
2024-05 | Journal article
Contributors: Virginia Nyambura Mwangi; Rachael Millard; Wendy Histon
Source: check_circle
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Conceptualising reflexivity within critical discourse of social marketing

Journal of Social Marketing
2024-01-02 | Journal article
Part of ISSN: 2042-6763
Part of ISSN: 2042-6763
Contributors: Rachael Millard; M. Bilal Akbar
Source: Self-asserted source
Rachael Millard

What Causes Social Marketing Programs to Fail? A Qualitative Study

Social Marketing Quarterly
2021-06 | Journal article
Contributors: M. Bilal Akbar; Liz Foote; Clidna Soraghan; Rachael Millard; Fiona Spotswood
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