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Türkiye

Activities

Employment (1)

Başkent University: Ankara, TR

2014-09-01 to present | Research Assistant (International Trade)
Employment
Source: Self-asserted source
Gülay EROL BOYACI

Education and qualifications (4)

Hacettepe University: Ankara, TR

2016-09-19 to present | PhD Candidate (Business Administration)
Qualification
Source: Self-asserted source
Gülay EROL BOYACI

Hacettepe University: Ankara, TR

2013-09-16 to 2016-06-06 | Master's Degree (with Thesis) (Marketing)
Qualification
Source: Self-asserted source
Gülay EROL BOYACI

Hacettepe University: Ankara, TR

2007-09-17 to 2012-06-04 | Bachelor's Degree (Business Administration)
Qualification
Source: Self-asserted source
Gülay EROL BOYACI

IESEG School of Management: Lille, FR

2011-08-22 to 2011-12-15 | ERASMUS+ Student (Business Administration)
Qualification
Source: Self-asserted source
Gülay EROL BOYACI

Professional activities (1)

Brunel University: London, GB

2019-09-02 to 2020-02-28 | Visiting Researcher (Business School)
Invited position
Source: Self-asserted source
Gülay EROL BOYACI

Works (10)

Sigorta Sektöründe İlişki Pazarlamasının Yapısal Özellikleri

Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
2024 | Journal article
Contributors: Gülay Erol Boyacı
Source: check_circle
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Halkla İlişkilerin Gelişen Rolü ve Önemi: İnternet Tabanlı Medya Araçları ile Halkla İlişkilerin Pazarlamadan Ayrışması

Turkish Online Journal of Design Art and Communication
2024-01 | Journal article | Author
Part of ISSN: 2146-5193
Contributors: Gülay EROL BOYACI
Source: Self-asserted source
Gülay EROL BOYACI

Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler

Sosyoekonomi
2023-07-26 | Journal article | Author
Part of ISSN: 1305-5577
Contributors: Gülay EROL BOYACI; Leyla Ozer
Source: Self-asserted source
Gülay EROL BOYACI

A Literature Review of Social Media for Marketing

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
2021 | Journal article
Contributors: Bahtışen Kavak; Neslişah Özdemir; Gülay Erol-Boyacı
Source: check_circle
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A Literature Review of Social Media for Marketing: Social Media Use in B2C and B2B Contexts

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
2021 | Book chapter
Source: Self-asserted source
Gülay EROL BOYACI

Femvertising

Pazarlamanın Geleceği
2021 | Book chapter
Source: Self-asserted source
Gülay EROL BOYACI

A Literature Review of Social Media for Marketing: Social Media Use in B2C and B2B Contexts

Managing Social Media Practices in the Digital Economy
2020 | Book chapter
Source: Self-asserted source
Gülay EROL BOYACI

Viral Marketing: Systematic Literature Review and A Model Proposal

PPAD Pazarlama Kongresi (MMRA Marketing Congress)
2019-05-05 | Conference paper
Source: Self-asserted source
Gülay EROL BOYACI

Relationship Marketing in the Insurance Industry: Systematic Literature Analysis

3. Ulusal Sigorta ve Aktüerya Kongresi (3rd National Insurance and Actuarial Congress)
2017-09-30 | Conference paper
Source: Self-asserted source
Gülay EROL BOYACI

Antecedence and Consequences of Perceived Online Retailers' Ethical Behaviour

EBEN 28th Annual Conference
2015-06-29 | Conference abstract
Source: Self-asserted source
Gülay EROL BOYACI