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Credibility of Youtube product reviews and customers' product return intention: a product fit uncertainty perspective

Information Technology & People
2024-05-06 | Journal article
DOI: 10.1108/ITP-11-2021-0838
Contributors: Aditya Nugroho; Wei-Tsong Wang
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Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework

Computers in Human Behavior
2023-05 | Journal article
DOI: 10.1016/j.chb.2022.107646
Contributors: Aditya Nugroho; Wei-Tsong Wang
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