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Activities

Employment (1)

James Cook University: Townsville, QLD, AU

Employment
Source: Self-asserted source
Breda McCarthy

Education and qualifications (3)

University of Limerick: Limerick, IE

MBS (research), BBS (marketing)
Education
Source: Self-asserted source
Breda McCarthy

University of Limerick: Limerick, IE

MBS (research), BBS (marketing)
Education
Source: Self-asserted source
Breda McCarthy

Dublin City University Business School: Dublin, IE

1993 to 1997 | PhD
Education
Source: Self-asserted source
Breda McCarthy

Professional activities (6)

James Cook University: Townsville, AU

2022-12 | Best Uptake of Research in the Popular Press. (College of Business, Law & Governance)
Distinction
Source: Self-asserted source
Breda McCarthy

James Cook University: Townsville, AU

2021 | Acknowledgement Award for Best Uptake of CBLG Research in Popular Press. (College of Business, Law & Governance)
Distinction
Source: Self-asserted source
Breda McCarthy

James Cook University: Townsville, AU

2021 | JCUA/JCUS Cross-Campus Collaborative Research Award. (College of Business, Law & Governance)
Distinction
Source: Self-asserted source
Breda McCarthy

Australian and New Zealand Marketing Academy: Sydney, AU

2021 | Best Paper Award 2021 (Australasian Marketing Journal) What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore
Distinction
Source: Self-asserted source
Breda McCarthy

James Cook University: Townsville, AU

2018 | Special Studies Program (College of Business, Law & Governance)
Distinction
Source: Self-asserted source
Breda McCarthy

Academy of Marketing: Helensburgh, GB

2018 | Best Paper in Track (Sustainability): 'Food Waste within eco-friendly households: modelling the factors that have an impact on food waste levels. (Marketing, University of Stirling)
Distinction
Source: Self-asserted source
Breda McCarthy

Funding (13)

From petrol to electric: emotions, motives and the customer's experience with electric vehicles.

2022-01 to 2023-12 | Grant
James Cook University (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

JCU Teaching and Learning Grant (ebook)

2015-06 to 2015-09 | Grant
JCU (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

JCU Mid Career Re-engagement Grant

2013-12 to 2015-12 | Grant
JCU (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

Research Infrastructure Block Grant (team grant)

2012-07 to 2012-12 | Grant
JCU (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

Seed grants

2012 to 2013 | Grant
JCU (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

An investigation of cultural tourism: factors contributing to effective clusters in the performing arts

2006 to 2007 | Grant
An tÚdarás Náisiúnta Forbartha Turasóireachta/Fáilte Ireland (Dublin, Ireland, IE)
Source: Self-asserted source
Breda McCarthy

Relationships, webs and networks: a study of the cultural enterprise

2003 to 2005 | Grant
Irish Research Council for Humanities and Social Sciences (IRCHSS) (Dublin, IE)
Source: Self-asserted source
Breda McCarthy

Entrepreneurship and the indigenous high technology company formation process (Masters degree)

1990 to 1992 | Award
University of Limerick (Limerick, IE)
Source: Self-asserted source
Breda McCarthy

Cognitive barriers to the usage of health apps in geriatric populations.

Grant
James Cook University (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

Food waste

Grant
James Cook University (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

Reef-Friendly Ethical Labels

Grant
James Cook University (Townsville, AU)
Source: Self-asserted source
Breda McCarthy

The Solar Rebound and Renewable Energy Adoption in the Sunshine State.

Grant
Energy Consumers Australia (NSW, NSW, AU)
Source: Self-asserted source
Breda McCarthy

The strategy formation process: a study of Irish SMEs (Phd Scholarship)

Award
Dublin City University (Dublin, IE)
Source: Self-asserted source
Breda McCarthy

Works (50 of 111)

Items per page:
Page 1 of 3

Can generative AI help or hinder sustainable marketing?

Journal of Resilient Economics
2024 | Journal article
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Can generative artificial intelligence help or hinder sustainable marketing?

Journal of Resilient Economies (ISSN: 2653-1917)
2024-12-30 | Journal article
Contributors: Breda McCarthy
Source: check_circle
Crossref

Broadening equitable access to solar: renters, non-adopters and the impact of consumption values on attitudes and installation intentions

Australasian Journal of Environmental Management
2024-11-08 | Journal article
Part of ISSN: 1448-6563
Part of ISSN: 2159-5356
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy
grade
Preferred source (of 2)‎

The ‘Greening' of an Australian University

2024-07-08 | Book chapter
Contributors: Alana L. Hayshida-Boyles; Breda McCarthy; Adam Connell
Source: check_circle
Crossref

Green, guilty, and frugal: Facilitators of energy saving and the choice of energy-efficient appliances in the Australian energy market

Energy Strategy Reviews
2024-05 | Journal article
Contributors: Breda McCarthy
Source: check_circle
Crossref

Moral licensing and habits: Do solar households make negligent choices?

Renewable and Sustainable Energy Reviews
2024-03 | Journal article
Contributors: Breda McCarthy
Source: check_circle
Crossref

It starts at home: non-economic factors influencing consumer acceptance of battery storage in Australia

Environmental Science and Pollution Research
2024-02-27 | Journal article
Contributors: Breda McCarthy; Hongbo Liu
Source: check_circle
Crossref

Old age or cognitive decline? Examining the usability of a mobile health app for older Australians

Informatics for Health and Social Care
2024-01-02 | Journal article
Contributors: Breda McCarthy; Jagdeep Kaur Sabharwal; Shailey Chawla
Source: check_circle
Crossref

It starts at home: consumer acceptance of battery storage and response to prosumer models

2023-06-30 | Preprint
Contributors: Breda McCarthy; Hongbo Liu
Source: check_circle
Crossref

Beyond Positive and Negative eWOM: The Role of Trust Propensity and Individuation in Shaping Consumers’ Perception of Brand Image

International Journal of Hospitality & Tourism Administration
2023-05-27 | Journal article
Part of ISSN: 1525-6480
Part of ISSN: 1525-6499
Contributors: Pengji Wang; Breda McCarthy
Source: Self-asserted source
Breda McCarthy
grade
Preferred source (of 2)‎

Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments

Asia Pacific Journal of Marketing and Logistics
2023-04-04 | Journal article
Contributors: Hongbo Liu; Breda McCarthy
Source: check_circle
Crossref

Exploring the Role of Reef-Friendly, Edible Packaging in Reducing Plastic Pollution: Proposition of a Conceptual Model Explaining Purchase Intentions

Community Empowerment, Sustainable Cities, and Transformative Economies
2022 | Book chapter
Part of ISBN: 9789811652592
Part of ISBN: 9789811652608
Contributors: Breda McCarthy; Pengji Wang
Source: Self-asserted source
Breda McCarthy

Residential Battery Storage – Disruptive Technology, Disjuncture Between Policy And Reality

ANZMAC 2022 Reconnect & Reimagine: Conference Proceedings. p. 102. From: ANZMAC 2022: Reconnect and Reimagine, 5-7 December 2022, Perth, WA, Australia.
2022 | Conference abstract
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

The solar rebound and renewable energy adoption in the Sunshine State

Energy Consumers Australia
2022 | Report
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Food waste and associated carbon footprint: evidence from Chinese universities

Ecosystem Health and Sustainability
2022-12-31 | Journal article
Contributors: Long Qian; Qingling Rao; Hongbo Liu; Breda McCarthy; Li Xian Liu; Lingen Wang
Source: check_circle
Crossref

Power to regional households: consumer attitudes towards electricity-saving, the solar rebound and the determinants of rooftop solar adoption

Australasian Journal of Environmental Management
2022-10-02 | Journal article
Contributors: Breda McCarthy; Hongbo Liu
Source: check_circle
Crossref

Renewable Energy Householders in the Sunshine State

Journal of Resilient Economies (ISSN: 2653-1917)
2022-07-31 | Journal article
Part of ISSN: 2653-1917
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy
grade
Preferred source (of 2)‎

Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging?

Journal of Food Products Marketing
2022-05-04 | Journal article
Contributors: Breda McCarthy; Pengji Wang
Source: check_circle
Crossref

Sustainable meat consumption intentions: conceptualisation, scale development and validation

British Food Journal
2022-03-21 | Journal article
Contributors: Sadaf Zahra; Breda McCarthy; Taha Chaiechi
Source: check_circle
Crossref

Rice vs. Wheat: Does staple food consumption pattern affect food waste in Chinese university canteens?

Resources, Conservation and Recycling
2022-01 | Journal article
Part of ISSN: 0921-3449
Contributors: Long Qian; Feng Li; Hongbo Liu; Lingen Wang; Breda McCarthy; Shaosheng Jin
Source: Self-asserted source
Breda McCarthy
grade
Preferred source (of 2)‎

Technology Acceptance, Social Marketing and the Design of a Mobile Health App to Support Active Ageing Amongst Senior Citizens in the Asia-Pacific Region

Broadening Cultural Horizons in Social Marketing
2021 | Book chapter
Part of ISBN: 9789811585166
Part of ISBN: 9789811585173
Contributors: Shailey Chawla; Jagdeep Kaur Sabharwal; Breda McCarthy; Rene Erhardt
Source: Self-asserted source
Breda McCarthy

Winds of Change: Engaging with Conflicting Perspectives in Renewable Energy

Broadening Cultural Horizons in Social Marketing
2021 | Book chapter
Part of ISBN: 9789811585166
Part of ISBN: 9789811585173
Contributors: Breda McCarthy; Lynne Eagle
Source: Self-asserted source
Breda McCarthy

Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers’ needs? Perspectives of regional employers

Australian Journal of Environmental Education
2021-11 | Journal article
Contributors: Breda McCarthy; Lynne Eagle
Source: check_circle
Crossref

To be ethical or to be good? The impact of ‘Good Provider’ and moral norms on food waste decisions in two countries

Global Environmental Change
2021-07 | Journal article
Part of ISSN: 0959-3780
Contributors: Pengji Wang; Breda McCarthy; Ariadne Beatrice Kapetanaki
Source: Self-asserted source
Breda McCarthy

What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore

Australasian Marketing Journal
2021-05 | Journal article
Part of ISSN: 1441-3582
Part of ISSN: 1839-3349
Contributors: Pengji Wang; Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Completing the food waste management loop: Is there market potential for value-added surplus products (VASP)?

Journal of Cleaner Production
2020-05 | Journal article
Part of ISSN: 0959-6526
Contributors: Breda McCarthy; Ariadne Beatrice Kapetanaki; Pengji Wang
Source: Self-asserted source
Breda McCarthy

A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals

33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems
2019 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Attitudes of Incumbent Regimes to a Renewable Energy Transition: A Case Study of Queensland, Australia

CSR, Sustainability, Ethics & Governance
2019 | Book chapter
Part of ISBN: 9783030214357
Part of ISBN: 9783030214364
Part of ISSN: 2196-7075
Part of ISSN: 2196-7083
Contributors: Breda McCarthy; Lynne Eagle
Source: Self-asserted source
Breda McCarthy

Consumer Perceptions of Social Media Advertising

ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change
2019 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Content marketing: Australian and Singaporean bank brands

ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change
2019 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation

33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems
2019 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Social Marketing and Residential Electricity Consumption: Every Kilowatt Matters

CSR, Sustainability, Ethics & Governance
2019 | Book chapter
Part of ISBN: 9783030214357
Part of ISBN: 9783030214364
Part of ISSN: 2196-7075
Part of ISSN: 2196-7083
Contributors: Breda McCarthy; Lynne Eagle; Amy Osmond; David Low
Source: Self-asserted source
Breda McCarthy

Stakeholder Perceptions of the Importance and Effects of Sustainability Education

CSR, Sustainability, Ethics & Governance
2019 | Book chapter
Part of ISBN: 9783030214357
Part of ISBN: 9783030214364
Part of ISSN: 2196-7075
Part of ISSN: 2196-7083
Contributors: Lynne Eagle; Breda McCarthy; Rachel Hay; Amy Osmond; David Low
Source: Self-asserted source
Breda McCarthy

A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals

Proceedings of the Australian & New Zealand Academy of Management Conference. 62. pp. 1089-1107. 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems
2019-12-03 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation

Proceedings of the Australian & New Zealand Academy of Management Conference. 352. pp. 878-902. 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems,
2019-12-03 | Conference abstract
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Consumers' perceptions of social media advertising

Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 612-616. ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change,
2019-12-02 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Circular agri-food approaches: will consumers buy novel products made from vegetable waste?

Rural Society
2019-05-04 | Journal article
Part of ISSN: 1037-1656
Part of ISSN: 2204-0536
Contributors: Breda McCarthy; Ariadne Beatrice Kapetanaki; Pengji Wang
Source: Self-asserted source
Breda McCarthy

Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy

Academy of Marketing 51st Annual Conference: marketing the brave
2018 | Conference abstract
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Food waste in Australia and consumers' willingness to buy novel, value-added foods

SEGRA 2018: Sustainable Economic Growth for Regional Australia Conference
2018 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Food waste within eco-friendly households: modelling the factors that have an impact on food waste levels

Academy of Marketing 51st Annual Conference: marketing the brave
2018 | Conference abstract
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Food waste within eco-friendly households: modelling the factors that have an impact on food waste levels

Academy of Marketing 51st Annual Conference: marketing the brave
2018 | Conference abstract
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Winds of change: a study of the acceptability of renewable energy in regional Australia

International Social Marketing Conference: broadening cultural horizons in social marketing,15-17 July 2018, Singapore.
2018 | Conference paper
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy

Electricity consumers in regional Australia: Social acceptance of coal-fired power and renewable energy

Social Business
2018-11-30 | Journal article
Part of ISSN: 2044-4087
Contributors: Breda McCarthy; Lynne Eagle; Amy Osmond
Source: Self-asserted source
Breda McCarthy

Risky business: growers’ perceptions of organic and biodynamic farming in the tropics

Rural Society
2018-09-02 | Journal article
Part of ISSN: 1037-1656
Part of ISSN: 2204-0536
Contributors: Breda McCarthy; Andrea Schurmann
Source: Self-asserted source
Breda McCarthy

Wine Purchasing Behaviour in China

The Wine Value Chain in China
2017 | Book chapter
Part of ISBN: 9780081007549
Contributors: H. Liu; B. McCarthy
Source: Self-asserted source
Breda McCarthy

‘Waste not, want not’

British Food Journal
2017-12-04 | Journal article
Part of ISSN: 0007-070X
Contributors: Breda McCarthy; Hong-Bo Liu
Source: Self-asserted source
Breda McCarthy

Barriers to the diffusion of renewable energy in Queensland

Rural Society
2017-09-02 | Journal article
Part of ISSN: 1037-1656
Part of ISSN: 2204-0536
Contributors: Breda McCarthy; Lynne Eagle; Hayden Lesbirel
Source: Self-asserted source
Breda McCarthy

Food Waste and the ‘Green’ Consumer

Australasian Marketing Journal
2017-05 | Journal article
Part of ISSN: 1441-3582
Part of ISSN: 1839-3349
Contributors: Breda McCarthy; Hong Bo Liu
Source: Self-asserted source
Breda McCarthy

Social Marketing Strategies for Renewable Energy Transitions

Australasian Marketing Journal
2017-05 | Journal article
Part of ISSN: 1441-3582
Part of ISSN: 1839-3349
Contributors: Lynne Eagle; Amy Osmond; Breda McCarthy; David Low; Hayden Lesbirel
Source: Self-asserted source
Breda McCarthy

Aromababy – Australia's First Organic Baby Skincare Range

2016 | Book chapter
Part of ISBN: 9781473937512
Contributors: Breda McCarthy
Source: Self-asserted source
Breda McCarthy
Items per page:
Page 1 of 3

Peer review (25 reviews for 10 publications/grants)

Review activity for Applied food research. (3)
Review activity for Cleaner and responsible consumption. (2)
Review activity for Energy research & social science. (7)
Review activity for Energy. (1)
Review activity for Food research international. (1)
Review activity for International journal of gastronomy and food science. (1)
Review activity for Journal of cleaner production. (6)
Review activity for Journal of retailing and consumer services. (1)
Review activity for Resources, conservation and recycling. (2)
Review activity for Technology in society. (1)