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How do post content and poster characteristics affect the perceived usefulness of user-generated content?

Electronic Commerce Research and Applications
2024-05 | Journal article
Part of ISSN: 1567-4223
Contributors: Jie She; Tao Zhang; Jianzhang Zhang; Qingqing Chang; Qun Chen; Weiguo Fan; Yong Li
Source: Self-asserted source
Jie She

Which social media posts generate the most buzz? Evidence from WeChat

Internet Research
2022-01-18 | Journal article
Contributors: Jie She; Tao Zhang; Qun Chen; Jianzhang Zhang; Weiguo Fan; Hongwei Wang; Qingqing Chang
Source: check_circle
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