Personal information

Keywords

Consumer behaviour, sustainable consumption, consumer engagement, neuromarketing

Countries

Lithuania

Biography

Jūratė Banytė, Ph.D. in Social Sciences (Management), Professor in Marketing at the Sustainable Management Research Group, School of Economics and Business, Kaunas University of Technology (Lithuania). Her research interests are related to consumer behaviour, sustainable consumption, consumer engagement and value management, multichannel consumer behaviour, consumer irrationality and neuromarketing. She has been involved in COST, EUREKA, Leonardo da Vinci and other research and study projects funded by the European Commission, several national research projects and institutional research clusters. She is a expert at Research Council of Lithuania, Lithuanian Business Support Agency and the Centre for Quality Assessment in Higher Education. She is a member of the European Academy of Marketing, Eurasia Business and Economics Society and Neuromarketing Science & Business Association.

Activities

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Employment (4)

Kaunas University of Technology : Kaunas, LT

2011 to present | Professor (School of Economics and Business, Sustainable management research group)
Employment
Source: Self-asserted source
Jūratė Banytė

Kaunas University of Technology: Kaunas, LT

2006-02-06 to 2018-01-02 | Head of Marketing Department (School of Economics and Business, Department of Marketing)
Employment
Source: Self-asserted source
Jūratė Banytė

Kaunas University of Technology : Kaunas, LT

2002 to 2011 | Associated Professor (School of Economics and Business, Department of Marketing)
Employment
Source: Self-asserted source
Jūratė Banytė

Kaunas University of Technology : Kaunas, LT

1993 to 2002 | Lecturer/Assistant (School of Economics and Business, Department of Marketing)
Employment
Source: Self-asserted source
Jūratė Banytė

Education and qualifications (3)

Kaunas University of Technology : Kaunas, LT

2000-08-28 to present | PhD in Social Sciences (Management and Administration)
Education
Source: Self-asserted source
Jūratė Banytė

Kaunas University of Technology: Kaunas, LT

1993 to 1995 | Master degree in Management
Education
Source: Self-asserted source
Jūratė Banytė

Kaunas University of Technology : Kaunas, LT

1989 to 1993 | Bachelor degree in Management
Education
Source: Self-asserted source
Jūratė Banytė

Professional activities (3)

NMBSA (Neuromarketing Science & Business Association): Amsterdam, NL

2019 to present
Membership
Source: Self-asserted source
Jūratė Banytė

EMAC (European Marketing Academy) : Brussels, BE

2017 to present
Membership
Source: Self-asserted source
Jūratė Banytė

EBES (Eurasian Business and Economics Society) : Istanbul, TR

2012 to present
Membership
Source: Self-asserted source
Jūratė Banytė

Funding (5)

Expression of Consumers‘ Ecoliteracy, Attention, and Information Perception in Cognitive and Behavioral Response to Sustainable Products (EKORA)

Source: Self-asserted source
Jūratė Banytė

Consumer perceived value in the circular consumption context: the case of purchasing second-hand and renting clothing online (CIRCLE)

2022-04 to 2025-03 | Grant
Research Council of Lithuania (Vilnius, LT)
GRANT_NUMBER:

No. S-MIP-22-27
Source: Self-asserted source
Jūratė Banytė

Relations between Healthy Lifestyle and Sustainable Food Consumption in the Context of Ageing Society Tendencies (REALIFE)

2020-05 to 2022-11 | Grant
Research Council of Lithuania (Vilnius, LT)
GRANT_NUMBER:

No. S-MIP-20-10
Source: Self-asserted source
Jūratė Banytė

Consumer Moral Identity Effects on Engagement into Sustainable Consumption in Personal Life and Workplace Environments (VIMIR)

2017-10 to 2020-09 | Grant
Research Council of Lithuania (Vilnius, LT)
Part of GRANT_NUMBER:

No. S-MIP-17-123
Source: Self-asserted source
Jūratė Banytė

From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy

2017-03 to 2021-09 | Grant
European Cooperation in Science and Technology (Brussels, BE)
URL: https://sharingandcaring.eu/
GRANT_NUMBER:

CA16121
Source: Self-asserted source
Jūratė Banytė

Works (19)

Identifying predictors of consumer willingness to purchase second-hand or rent clothing online

Innovative Marketing
2024-12-10 | Journal article
DOI: 10.21511/im.20(4).2024.15
Contributors: Laura Šalčiuvienė; Jūratė Banytė; Beata Šeinauskienė; Agnė Gadeikienė; Aistė Dovalienė
Source: check_circle
Crossref

Examining moral identity and engagement with sustainable consumption at home and in the workplace

EuroMed Journal of Business
2024-06-28 | Journal article
DOI: 10.1108/EMJB-07-2023-0192
Contributors: Laura Salciuviene; Aistė Dovalienė; Žaneta Gravelines; Mantas Vilkas; Caroline Oates; Jūratė Banytė
Source: check_circle
Crossref

Investigating the Link between Consumer Attitudes and Behaviour in the Context of Sustainable Clothing: The Role of Social Norms

Sustainability
2023-12-13 | Journal article
DOI: 10.3390/su152416800
Contributors: Jūratė Banytė; Šarūnė Vaidelinskaitė; Laura Šalčiuvienė
Source: check_circle
Crossref
grade
Preferred source (of 2)‎

The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour

Organizations and Markets in Emerging Economies
2022-12-22 | Journal article
DOI: 10.15388/omee.2022.13.83
Contributors: Žaneta Gravelines; Jūratė Banytė; Aistė Dovalienė; Agnė Gadeikienė
Source: check_circle
Crossref

Moral identity and engagement in sustainable consumption

Journal of Consumer Marketing
2022-07-25 | Journal article
DOI: 10.1108/jcm-03-2021-4506
Part of ISSN: 0736-3761
Part of ISSN: 0736-3761
Contributors: Jūratė Banytė; Laura Salciuviene, Mantas Vilkas, Aistė Dovalienė, Žaneta Gravelines
Source: Self-asserted source
Jūratė Banytė

Gamification and Consumer Engagement

Springer International Publishing
2021 | Book
DOI: 10.1007/978-3-030-54205-4
ISBN: 9783030542047
ISBN: 9783030542054
Part of ISSN: 2196-8705
Part of ISSN: 2196-8713
Source: Self-asserted source
Jūratė Banytė

Emerging Consumer Healthy Lifestyles in Lithuania

Sustainability
2021-09 | Journal article | Author
DOI: 10.3390/su131810056
Contributors: Agnė Gadeikienė; Laura Šalčiuvienė; Jūratė Banytė; Aistė Dovalienė; Mindaugas Kavaliauskas; Žaneta Gravelines
Source: check_circle
Multidisciplinary Digital Publishing Institute
grade
Preferred source (of 2)‎

The Collaborative Economy in Action: European Perspectives

2021-09-22 | Book
DOI: 10.5281/ZENODO.5546596
Contributors: Andrzej Klimczuk; Vida Česnuitytė; Gabriela Avram
Source: Self-asserted source
Jūratė Banytė

Sustainable Consumption Patterns in Different Settings

Engineering Economics
2021-06-30 | Journal article
DOI: 10.5755/j01.ee.32.3.28621
Part of ISSN: 2029-5839
Part of ISSN: 1392-2785
Source: Self-asserted source
Jūratė Banytė
grade
Preferred source (of 2)‎

Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour

Marketing and Smart Technologies
2020 | Book chapter
DOI: 10.1007/978-981-15-1564-4_15
Part of ISBN: 9789811515637
Part of ISBN: 9789811515644
Part of ISSN: 2190-3018
Part of ISSN: 2190-3026
Source: Self-asserted source
Jūratė Banytė

Sustainable consumption behavior at home and in the workplace: avenues for innovative solutions

Sustainability
2020-08-13 | Journal article
Part of DOI: doi:10.3390/su12166564
Part of ISSN: ISSN 2071-1050
Source: Self-asserted source
Jūratė Banytė

Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Sustainability
2020-02-12 | Journal article
Part of DOI: 10.3390/su12041349
Part of ISSN: 2071-1050
Source: Self-asserted source
Jūratė Banytė

Sustainable consumption behaviour spill-over from workplace to private life: conceptual framework

Polish journal of management studies
2019-04-30 | Journal article
Source: Self-asserted source
Jūratė Banytė

Work-life balance and sustainable consumption: is there a relation? = Darbo ir asmeninio gyvenimo balansas bei tvarus vartojimas: ar egzistuoja ryšys?

Transformations in business & economics
2019-02 | Journal article
Source: Self-asserted source
Jūratė Banytė

Expression of Personalization while Developing Long-Term Relationships with Service Customers

Engineering Economics
2016-10-27 | Journal article
DOI: 10.5755/j01.ee.27.4.14159
Part of ISSN: 2029-5839
Part of ISSN: 1392-2785
Source: Self-asserted source
Jūratė Banytė

Expression of Irrationality in Consumer Behavior: Price Perception Approach

Engineering Economics
2016-06-29 | Journal article
DOI: 10.5755/j01.ee.27.3.14318
Part of ISSN: 2029-5839
Part of ISSN: 1392-2785
Source: Self-asserted source
Jūratė Banytė

The impact of gamification on consumer brand engagement = Sužaidybinimo itaka vartotoju isitraukimui i prekes ženklą

Transformations in business & economics
2016-02 | Journal article
Source: Self-asserted source
Jūratė Banytė

The Effect of Consumer Motivation to Play Games on Video Game-playing Engagement

Procedia Economics and Finance
2015 | Journal article
DOI: 10.1016/s2212-5671(15)00880-1
Part of ISSN: 2212-5671
Source: Self-asserted source
Jūratė Banytė

Modelling of Male Shoppers Behavior in Shopping Orientation Context

Procedia - Social and Behavioral Sciences
2015-12 | Journal article
DOI: 10.1016/j.sbspro.2015.11.489
Part of ISSN: 1877-0428
Source: Self-asserted source
Jūratė Banytė
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