Personal information
Biography
Postdoctoral Researcher at Zurich University (UZH) in Branding and Brand Management, Department of Business Administration (IBW). Research project: “Narcissistic, Machiavellian, and Psychopathic Brands: Measurement, Outcomes, and Contingency Factors,” funded by the Swiss National Science Foundation (SNSF).
Previously, Ph.D. in Communication (Cum Laude) at the University of Navarra (Pamplona, Spain) with a focus on Sustainable Fashion Consumption and Applied Consumer Behavior. I received the Award for the Best Dissertation of the Faculty of Communication 2021-2022.
During my Ph. D., I carried out research periods at the University Erasmus of Rotterdam (The Netherlands) and Università Della Svizzera Italiana (Switzerland). In addition, I received a scholarship from the Banco Sabadell Foundation (2020-2021) to complete my studies.
I have a double bachelor's degree in Journalism, Advertising, and PR from Cardenal Herrera CEU University (Valencia, Spain). I was awarded a scholarship for Academic Excellence (2009-2014) during my studies. After that, I completed a Master's Degree in Communication Research at the University of Navarra (2015-2016).
I have lived in Spain, France, and Italy, and currently, I live in Switzerland (Zurich). Thus, my working languages are Spanish, English, Italian, and French.