Personal information

Fashion, Sustainability, Sustainable consumption, Sustainable fashion, Consumer behavior, Communication, Marketing
Spain, Switzerland

Biography

Postdoctoral Researcher at Zurich University (UZH) in Branding and Brand Management, Department of Business Administration (IBW). Research project: “Narcissistic, Machiavellian, and Psychopathic Brands: Measurement, Outcomes, and Contingency Factors,” funded by the Swiss National Science Foundation (SNSF).

Previously, Ph.D. in Communication (Cum Laude) at the University of Navarra (Pamplona, Spain) with a focus on Sustainable Fashion Consumption and Applied Consumer Behavior. I received the Award for the Best Dissertation of the Faculty of Communication 2021-2022.

During my Ph. D., I carried out research periods at the University Erasmus of Rotterdam (The Netherlands) and Università Della Svizzera Italiana (Switzerland). In addition, I received a scholarship from the Banco Sabadell Foundation (2020-2021) to complete my studies.

I have a double bachelor's degree in Journalism, Advertising, and PR from Cardenal Herrera CEU University (Valencia, Spain). I was awarded a scholarship for Academic Excellence (2009-2014) during my studies. After that, I completed a Master's Degree in Communication Research at the University of Navarra (2015-2016).

I have lived in Spain, France, and Italy, and currently, I live in Switzerland (Zurich). Thus, my working languages are Spanish, English, Italian, and French.

Activities

Employment (2)

University of Zurich: Zurich, ZH, CH

Employment
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University of Zurich

University of Zurich: Zurich, CH

2023-03-01 to 2025-03-01 | Postdoctoral Researcher (Business Administration)
Employment
Source: Self-asserted source
Silvia Blas Riesgo

Education and qualifications (5)

Universidad de Navarra: Pamplona, Navarra, ES

2017-11-25 to 2022-06-10 | PhD in Communication
Education
Source: Self-asserted source
Silvia Blas Riesgo

Universidad de Navarra: Pamplona, Navarra, ES

2015-09 to 2016-06 | Master Degree in Communication Research
Education
Source: Self-asserted source
Silvia Blas Riesgo

Universidad CEU Cardenal Herrera: Moncada, Comunitat Valenciana, ES

2014-01 to 2014-06 | Master Degree: Protocol and Event Organisation
Education
Source: Self-asserted source
Silvia Blas Riesgo

Universidad CEU Cardenal Herrera: Moncada, Comunitat Valenciana, ES

2009-09 to 2014-06 | Degree in Advertising and Public Relations
Education
Source: Self-asserted source
Silvia Blas Riesgo

Universidad CEU Cardenal Herrera: Moncada, Comunitat Valenciana, ES

2009-09 to 2013-06 | Degree in Journalism
Education
Source: Self-asserted source
Silvia Blas Riesgo

Works (5)

The consumption side of sustainable fashion: Understanding the attitude-behavior gap among Spanish consumers

DADUN
2023-07-14 | Dissertation/Thesis
Contributors: Silvia Blas Riesgo
Source: Self-asserted source
Silvia Blas Riesgo

Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain

Fashion Practice
2023-01-02 | Journal article
Contributors: Silvia Blas Riesgo; Mónica Codina; Teresa Sádaba
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Crossref
grade
Preferred source (of 2)‎

Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers

International Journal of Fashion Design, Technology and Education
2023-01-02 | Journal article
Contributors: Silvia Blas Riesgo; Mariangela Lavanga; Mónica Codina
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Crossref

The Consumption Side of Sustainable Fashion: Understanding the Attitude-Behavior Gap Among the Spanish Consumers

2019 | Book chapter
Contributors: Silvia Blas Riesgo
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Crossref

Live political events on Twitter: The case of the 2015 Election Night in Spain

Miguel Hernández Communication Journal
2019-02-01 | Journal article
Contributors: Silvia Blas; Elsa Moreno; Idoia Portilla
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Crossref

Peer review (6 reviews for 5 publications/grants)

Review activity for Fashion practice. (2)
Review activity for Humanities & social sciences communications. (1)
Review activity for Journal of global fashion marketing. (1)
Review activity for Journal of theoretical and applied electronic commerce research. (1)
Review activity for Sustainability. (1)