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Human-computer interaction, Crowdsourcing, Enterprise systems
Australia

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Employment (1)

Deakin University Deakin Business School: Burwood, VIC, AU

2023-02-13 to present | Senior Lecturer (Department of Information Systems and Business Analytics)
Employment
Source: Self-asserted source
Muller Y. M. Cheung

Works (12)

Seeker Exemplars and Quantitative Ideation Outcomes in Crowdsourcing Contests

Information Systems Research
2022-03 | Journal article
Contributors: Tat Koon Koh; Muller Y. M. Cheung
Source: check_circle
Crossref

The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking

Journal of the Association for Information Systems
2021 | Journal article
Contributors: Hong, Weiyin; Cheung, Muller Y.M.; Thong, James Y.L.
Source: check_circle
Hong Kong University of Science and Technology

Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests

2019 | Conference paper
Contributors: Koh, Tat Koon; Cheung, Yat Ming
Source: check_circle
Hong Kong University of Science and Technology

Characteristics of Advertisements and Interactivity of Videos in Online Video Websites

2017 | Conference paper
Contributors: Cheung, Yat Ming; Ho, Shuk Ying
Source: check_circle
Hong Kong University of Science and Technology

Effects of Animation on Attentional Resources of Online Consumers

Journal of the Association for Information Systems
2017 | Journal article
Contributors: Cheung, Muller Yat Ming; Hong, Weiyin; Thong, James Y.L.
Source: check_circle
Hong Kong University of Science and Technology

Matching Online Videos and Advertised Products in the Online Video Websites

2015 | Conference paper
Contributors: Cheung, Yat Ming; Jia, Jia; Wang, Chong
Source: check_circle
Hong Kong University of Science and Technology

Localization of International Websites and Recall of Online Advertisements

2014 | Conference paper
Contributors: Cheung, Muller Y.M.; Thong, James Y.L.
Source: check_circle
Hong Kong University of Science and Technology

Localization of E-Commerce Websites and Trust Building

2013 | Conference paper
Contributors: Cheung, Muller Yat Ming; Thong, James Y.L.
Source: check_circle
Hong Kong University of Science and Technology

Is Localization Advisable for E-commerce Websites?

Lecture Notes in Business Information Processing
2012 | Conference paper
Contributors: Cheung, Muller Y.M.; Thong, James Y.L.
Source: check_circle
Hong Kong University of Science and Technology

The Impact of Animation Characteristics and Task Conditions on Online User Behavior

Proceedings of the First China Summer Workshop on Information Management
2007 | Conference paper
Contributors: Hong, Wei Yin; Thong, James Y.L.; Cheung, Muller Yat Ming
Source: check_circle
Hong Kong University of Science and Technology

A Server-mediated Peer-to-peer System

ACM SIGecom Exchanges
2005 | Journal article
Contributors: Kwok, Sai Ho; Chan, Frank Kwok Yue; Cheung, Yat Ming
Source: check_circle
Hong Kong University of Science and Technology

Peer-to-Peer Technology for File Sharing

Encyclopedia of Virtual Communities and Technologies
2005 | Book chapter
Contributors: Kwok, James Sai Ho; Cheung, Muller Y.M.; Chan, Frank Kwok Yue
Source: check_circle
Hong Kong University of Science and Technology