Personal information

Activities

Employment (1)

Kedge Business School Marseille: Marseille, 13, FR

2005-09-01 to present | Prodessor (Marketing)
Employment
Source: Self-asserted source
Bernard Cova

Works (10)

Activist entrepreneurship for a sustainable future: an integrative framework

Journal of Small Business & Entrepreneurship
2025-03-04 | Journal article
Contributors: Giulia Monteverde; Andrea Runfola; Bernard Cova
Source: check_circle
Crossref

Saved by a brand: An odyssey of personal deliverance

Marketing Theory
2024-06-17 | Journal article
Contributors: Gregorio Fuschillo; Julien Cayla; Bernard Cova
Source: check_circle
Crossref

Extricating the concept of linking value from its tribal gangue

Marketing Theory
2024-03-15 | Journal article
Contributors: Bernard Cova; Franck Barès
Source: check_circle
Crossref

Introduction to the special section: Tribal marketing after Covid

Marketing Theory
2023-06 | Journal article
Contributors: Jack Coffin; Bernard Cova; Avi Shankar
Source: check_circle
Crossref

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Marketing Theory
2023-06 | Journal article
Contributors: Per Skålén; Bernard Cova; Johanna Gummerus; Antti Sihvonen
Source: check_circle
Crossref

Mouvements de consommateurs activistes : entre cadrage des fondateurs et auto-organisation des membres

Recherche et Applications en Marketing (French Edition)
2023-01 | Journal article
Contributors: Franck Barès; Bernard Cova
Source: check_circle
Crossref

The intimacy trap: Navigating the commercial friendships of luxury

Journal of Business Research
2022-06 | Journal article
Contributors: Jean-Baptiste Welté; Julien Cayla; Bernard Cova
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Crossref

Giving form to future branding realities

Journal of Service Management
2022-04-18 | Journal article
Contributors: Bernard Cova; Luigi Cantone; Pierpaolo Testa
Source: check_circle
Crossref

The new frontier of consumer experiences: escape through pain

AMS Review
2021-06 | Journal article
Contributors: Bernard Cova
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Crossref

Nostalgia and pastiche in the post-postmodern zeitgeist: The ‘postcar’ from Italy

Marketing Theory
2020-12 | Journal article
Contributors: Luigi Cantone; Bernard Cova; Pierpaolo Testa
Source: check_circle
Crossref

Peer review (1 review for 1 publication/grant)

Review activity for Industrial marketing management. (1)