Muhammad Zahid Nawaz

Biography

I am a dedicated and passionate researcher pursuing my career as an Assistant Professor of Marketing at INSEEC Business School, Paris (OMNES Education Group). My research interests span a range of topics related to consumer behavior, including consumer brand engagement, consumer animosity, consumer well-being, and collaborative consumption (sharing economy).

Through my extensive research and publications, I have gained a deep understanding of the factors influencing consumer behavior in today's fast-paced, technology-driven world. I have conducted in-depth studies on consumer preferences, attitudes, and motivations, as well as the impact of marketing strategies and brand messaging on consumer decision-making.

As a driven and enthusiastic researcher, I am constantly seeking new ways to expand my knowledge and apply my findings in innovative and meaningful ways. I believe that my work has the potential to make a significant impact on the field of marketing and consumer behavior, and I am committed to sharing my insights and expertise with others.

If you are interested in collaborating on research projects, exploring new avenues for innovation, or simply want to learn more about my work in the field of marketing and consumer behavior, please feel free to connect with me. I look forward to hearing from you and exploring opportunities for collaboration and growth.