Personal information

Electronic Word of Mouth (eWOM), Digital Marketing, Social Media Marketing, Content Marketing, Purchase Intention
Türkiye

Activities

Employment (1)

Izmir Katip Celebi University: Izmir, TR

2017-05 to present | Lecturer (Business School)
Employment
Source: Self-asserted source
Ismail Erkan

Education and qualifications (1)

Brunel University London: London, GB

2013-04 to 2016-08 | PhD (Business School)
Education
Source: Self-asserted source
Ismail Erkan

Works (32)

Influencer Marketing and Artificial Intelligence

2024-08-21 | Book chapter
Contributors: Deniz Zeren; Ismail Erkan; Abdulaziz Elwalda; Mushfiqur Rahman; Ebru Cil
Source: check_circle
Crossref

A reconceptualisation of the mobile continuance intention: social drivers' perspective

International Journal of Technology Marketing
2023 | Journal article
Part of ISSN: 1741-878X
Part of ISSN: 1741-8798
Contributors: Abdulaziz Elwalda; Ismail Erkan; Fulya Acikgoz; Mushfiqur Rahman
Source: Self-asserted source
Ismail Erkan

Social Media Marketing and Consumer Behavior in the New Normal: The Relationship Between Content and Interaction

International Journal of Internet Marketing and Advertising
2023 | Journal article
Part of ISSN: 1477-5212
Part of ISSN: 1741-8100
Contributors: Emmanuel Mogaji; Ismail Erkan; Ebru Çil
Source: Self-asserted source
Ismail Erkan

Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions

Sustainability
2023-05-15 | Journal article
Part of ISSN: 2071-1050
Contributors: Eleanor Kohler; Emmanuel Mogaji; İsmail Erkan
Source: Self-asserted source
Ismail Erkan

How COVID-19 Pandemic Brings out New Consumer Types: PanSumer Definition and Practice

COVID-19 and Society
2022 | Book chapter
Part of ISBN: 9783031131417
Part of ISBN: 9783031131424
Part of ISSN: 2570-1509
Part of ISSN: 2570-1517
Contributors: Sevtap Özer Ünal; Sinan Nardalı; Ismail Erkan; M. Burak Önemli
Source: Self-asserted source
Ismail Erkan

Sport marketing and social media strategies: A literature review and research agenda

Sport Marketing in a Global Environment
2022 | Book chapter
Contributors: Deniz Zeren; Ismail Erkan; Fulya Acikgoz
Source: Self-asserted source
Ismail Erkan

Understanding mobile users' information adoption behaviour: an extension of the information adoption model

Journal of Enterprise Information Management
2022-11-24 | Journal article
Contributors: Abdulaziz Elwalda; İsmail Erkan; Mushfiqur Rahman; Deniz Zeren
Source: check_circle
Crossref

Mobile word of mouth in mobile messaging applications: An exploration of its antecedents and consequences

International Journal of Business Information Systems
2021 | Journal article
EID:

2-s2.0-85106149141

Part of ISSN: 17460980 17460972
Contributors: Erkan, I.; Acikgoz, F.; Elwalda, A.; Rahman, M.; Akin, N.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity

2021 | Book chapter
Contributors: Ismail Erkan; Mehmet Gokerik; Fulya Acikgoz
Source: check_circle
Crossref

What affects university image and students’ supportive attitudes: the 4Q Model

Journal of Marketing for Higher Education
2021 | Journal article
EID:

2-s2.0-85106279500

Part of ISSN: 15407144 08841241
Contributors: Erkan, I.; Unal, S.; Acikgoz, F.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

SWOT analysis applications: An integrative literature review

Journal of Global Business Insights
2021-03 | Journal article
Part of ISSN: 2640-6470
Part of ISSN: 2640-6489
Contributors: Mostafa Ali Benzaghta; Abdulaziz Elwalda; Mousa Mousa; Ismail Erkan; Mushfiqur Rahman
Source: Self-asserted source
Ismail Erkan

DİJİTAL PAZARLAMANIN DÜNÜ, BUGÜNÜ, GELECEĞİ: BİBLİYOMETRİK BİR ANALİZ

Akademik Hassasiyetler
2020 | Journal article
Contributors: ERKAN, İsmail
Source: Self-asserted source
Ismail Erkan

Sosyal Medyada Sürdürülebilir Tüketim: Sürdürülebilir Giysiye Yönelik Tutumu Etkileyen Faktörler ve Sonuçları

Pazarlama ve Pazarlama Araştırmaları Dergisi
2020 | Journal article
Contributors: ÜNAL, Sevtap; ERKAN, İsmail; AÇIKGÖZ, Fulya
Source: Self-asserted source
Ismail Erkan

What Makes People Share?

2020 | Book chapter
Contributors: Ismail Erkan; Fulya Acikgoz
Source: check_circle
Crossref

BANA “HİKAYE” ANLAT! INSTAGRAM’IN HİKAYELER BÖLÜMÜNDE YAYINLANAN REKLAMLARIN TÜKETİCİ-MARKA İLİŞKİSİNE ETKİSİ

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
2020-10-26 | Journal article
Contributors: İsmail ERKAN
Source: check_circle
Crossref

The Role of Unity Solidarity and Motivation Themed Ads on Consumers during the Covid-19 Period

Gaziantep University Journal of Social Sciences
2020-06-19 | Journal article
Part of ISSN: 1303-0094
Contributors: İ̇smail ERKAN
Source: Self-asserted source
Ismail Erkan

YouTube Kullanma Amacının YouTube’da Yapılan Marka İşbirliklerine Yönelik Tutuma Etkisi

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
2020-05-25 | Journal article
Contributors: İsmail ERKAN
Source: check_circle
Crossref

Insight into consumer experience on UK train transportation services

Travel Behaviour and Society
2019 | Journal article
EID:

2-s2.0-85054708379

Part of ISSN: 2214367X
Contributors: Mogaji, E.; Erkan, I.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

MARKALARIN SÜRDÜRÜLEBİLİR TÜKETİM FARKINDALIĞI OLUŞTURMALARINDA SOSYAL MEDYANIN ROLÜ: INSTAGRAM ÖRNEĞİ

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
2019 | Journal article
Contributors: ERKAN, İsmail
Source: Self-asserted source
Ismail Erkan

Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention

International Journal of Internet Marketing and Advertising
2019 | Journal article
EID:

2-s2.0-85073256704

Part of ISSN: 17418100 14775212
Contributors: Erkan, I.; Elwalda, A.; Rahman, M.; Doğan, S.; Nardali, S.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity

2019 | Book chapter
Contributors: Ismail Erkan; Mehmet Gokerik; Fulya Acikgoz
Source: check_circle
Crossref

Tüketicilerin Sivil Toplum Kuruluşlarına Yönelik Farkındalıkları Üzerinde Viral Pazarlama Uygulamalarının Etkisi

Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
2019 | Journal article
Contributors: TAŞ, Ebru; ÜNAL, Sevtap; ERKAN, İsmail
Source: Self-asserted source
Ismail Erkan

Z Kuşağının Sosyal Medyaya Yönelik Algılarının Metafor Analizi Yoluyla İncelenmesi

Journal of Yaşar University
2019-11-30 | Journal article
Part of ISSN: 1305-970X
Contributors: Seden Doğan; Ismail Erkan
Source: Self-asserted source
Ismail Erkan

Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions

Journal of Marketing Communications
2018 | Journal article
EID:

2-s2.0-84969895692

Part of ISSN: 14664445 13527266
Contributors: Erkan, I.; Evans, C.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics
2018 | Journal article
EID:

2-s2.0-85056163876

Part of ISSN: 17584248 13555855
Contributors: Gökerik, M.; Gürbüz, A.; Erkan, I.; Mogaji, E.; Sap, S.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

Your comments are important to me! The impacts of online customer reviews in shopping websites

International Journal of Internet Marketing and Advertising
2018 | Journal article
Part of ISSN: 1477-5212
Part of ISSN: 1741-8100
Contributors: Ismail Erkan; Abdulaziz Elwalda
Source: Self-asserted source
Ismail Erkan

Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication

International Journal of Applied Business and Management Studies
2017 | Journal article
Contributors: Ismail Erkan; Abdulaziz Elwalda; Mushfiqur Rahman; Serap Sarp; Seden Dogan
Source: Self-asserted source
Ismail Erkan

The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption

Computers in Human Behavior
2016 | Journal article
EID:

2-s2.0-84960146203

Part of ISSN: 07475632
Contributors: Erkan, I.; Evans, C.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter

International Journal of Internet Marketing and Advertising
2015 | Journal article
EID:

2-s2.0-84946831010

Part of ISSN: 17418100 14775212
Contributors: Alboqami, H.; Al-Karaghouli, W.; Baeshen, Y.; Erkan, I.; Evans, C.; Ghoneim, A.
Source: Self-asserted source
Ismail Erkan via Scopus - Elsevier

Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors

International Journal of Management, Accounting and Economics
2015 | Journal article
Contributors: Ismail Erkan
Source: Self-asserted source
Ismail Erkan

The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase Intentions

Proceedings of the International Conference on Digital Marketing (ICODM2014)
2014 | Conference paper
Contributors: Ismail Erkan; Chris Evans
Source: Self-asserted source
Ismail Erkan

“Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine

International Journal of Business and Information
2014 | Journal article
Contributors: Ismail Erkan
Source: Self-asserted source
Ismail Erkan