Fabio Frá Fernandes

Biography

Fabio Frá Fernandes is a Ph.D. in Communication from the Federal University of Santa Maria (POSCOM/UFSM), with a master's degree in Communication and Creative Industries from the Federal University of Pampa (PPGCIC/Unipampa), and a bachelor's degree in Social Communication, Public Relations from the University of Cruz Alta (UNICRUZ) with cultural enrichment in Advertising from the Regional University of Northwestern Rio Grande do Sul (UNIJUÍ), and a specialist in Corporate Communication from the Methodist University of São Paulo (UMESP). By integrating the research lines "Media and Communication Strategies" and "Communication for Creative Industries," he studies Communication, Innovation, and Creative Industries in light of Media Ecology and Mediatization Theory. Moreover, he investigates the theoretical, epistemological, and methodological intersections between Public Relations and Organizational Communication. He is a member of the Research Groups: Institutional and Organizational Communication (UFSM/CNPq), Processes and Practices in Creative and Cultural Activities (GPAC-Unipampa/CNPq), and International Communication and its interfaces with culture and power in organizations (UFSM/CNPq). Currently, he is a substitute professor in the Advertising program at the Federal University of Rio Grande do Sul (UFRGS) and engages in technical cooperation as a public relations specialist at the Federal University of Health Sciences of Porto Alegre (UFCSPA). He was a substitute professor in the Public Relations Bachelor's program at the Federal University of Pampa and Public Relations at the Regional University of Northwestern Rio Grande do Sul (UNIJUÍ). Between 2020 and 2022, he served as a collaborative lecturer in the courses Theory and Method of Communication Research I and II, Applied Research in Communication I and II. In 2023, he worked as a collaborative lecturer in the course Organizational Communication. All these courses are part of the Social Communication programs - Public Relations, Social Communication - Editorial Production, Social Communication - Journalism, and Social Communication - Advertising from UFSM. In light of the mediatization phenomenon of socio-organizational practices, in conjunction with innovation in Communication and Information technologies, he works on developing new methodologies to guide organizations in their digital transformation processes. Furthermore, he operates in the academic-professional spheres with strategic planning for Organizational Communication, management of Public Relations, multisectoral research methodology, and implementation and management of internal marketing programs. The most frequent terms in the context of his technical-scientific production are: Public Relations, Organizational Communication, Organizational Memory, Media Communication, Institutional Communication, Omnichannel Communication, Media Visibility, University and Communication, Mediatization of Social Practices, Media Ecology, Media and Communication Strategies, Creative Industries, Innovation, Technology, Innovation Environments, Creative Industry Environments, Research Methodology, Design Thinking, and Media Environment.