Personal information

Activities

Employment (5)

Norwegian School of Sport Sciences: Oslo, NO

2019-09-01 to present | Associate Professor (Department of Sport and Social Sciences)
Employment
Source: Self-asserted source
Chris Horbel

University of Southern Denmark: Esbjerg, DK

2013-09-01 to present | Associate Professor (Department of Environmental and Business Economics)
Employment
Source: Self-asserted source
Chris Horbel

Norwegian School of Sport Sciences: Oslo, NO

2017-01-01 to 2019-08-31 | Associate Professor (II) (Dpeartment of Cultural and Social Studies)
Employment
Source: Self-asserted source
Chris Horbel

Universität Bayreuth: Bayreuth, Bayern, DE

2008-04-01 to 2013-08-31 | Assistant Professor (Department of Service Management)
Employment
Source: Self-asserted source
Chris Horbel

Universität Bayreuth: Bayreuth, Bayern, DE

2002-01-01 to 2008-03-31 | Research Assistant (Department of Services Management)
Employment
Source: Self-asserted source
Chris Horbel

Education and qualifications (2)

Universität Bayreuth: Bayreuth, Bayern, DE

2002-01-01 to 2008-01-08 | Dr. rer. pol. (PhD in Business Administration)
Education
Source: Self-asserted source
Chris Horbel

Universität Bayreuth: Bayreuth, Bayern, DE

1996-10-01 to 2001-11-01 | Diplomkauffrau (Diploma/M.Sc. in Business Administration)
Education
Source: Self-asserted source
Chris Horbel

Works (50 of 70)

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Page 1 of 2

Prioritization of the Sustainable Development Goals in the sustainability transition process of sport organizations: national strategies and sport managers’ perspectives

German Journal of Exercise and Sport Research
2025-03 | Journal article
Contributors: Anna-Maria Strittmatter; Chris Horbel; Josephine Traberg; Julius Z. Strömberg; Annika Bodemar; Allan B. Grønkjær; Dag Vidar Hanstad
Source: check_circle
Crossref

Virtual Meeting Spaces and Sustainable Arctic Communities

2024-07-01 | Book chapter
Contributors: Brooks A. Kaiser; Chris Horbel; Patrick T. Maher; Susan Seubert
Source: check_circle
Crossref

Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark

Journal of Strategic Marketing
2021-12-30 | Journal article
Contributors: Barbora Gulisova; Chris Horbel; Egon Noe
Source: check_circle
Crossref

Rural place branding from a multi-level perspective: a Danish example

Place Branding and Public Diplomacy
2021-09-29 | Journal article
Contributors: Barbora Gulisova; Chris Horbel; Egon Noe
Source: check_circle
Crossref

Stadium visitors' smartphone usage and digital resource integration

Sport, Business and Management: An International Journal
2020-08-18 | Journal article
Contributors: Chris Horbel; Christoph Buck; Sören Diel; Riccardo Reith; Yannic Walter
Source: check_circle
Crossref

“Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions

Journal of Travel & Tourism Marketing
2018-01-02 | Journal article
Contributors: Alina Geiger; Chris Horbel; Claas Christian Germelmann
Source: check_circle
Crossref

A Four-Factor Framework of Consumers' Perception of Mobile Applications in Context

2016 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Christoph Buck; Chris Horbel; Tim Kessler
Source: check_circle
University of Southern Denmark

Context Factors in Choosing Free Peer-to-Peer Accommodation Sharing

2016 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Alina Geiger; Chris Horbel; Claas Christian Germelmann
Source: check_circle
University of Southern Denmark

Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams

2016 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Chris Horbel; Claas Christian Germelmann
Source: check_circle
University of Southern Denmark

Relationship building through Facebook brand pages

Journal of Strategic Marketing
2016 | Journal article | Author
SOURCE-WORK-ID:

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EID:

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Contributors: Bastian Popp; Bradley Wilson; Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Same, but Different? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities, and Tripadvisor

2016 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Benchmarking der Schrankfachversorgung

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 9783662437186
Part of ISBN: 9783662437179
Contributors: Moike Buck; Jürgen Schröder; Herbert Woratschek; Dagmar Piotr Tomanek; Michael Stadtelmann; Chris Horbel; Friederike Weismann
Source: check_circle
University of Southern Denmark

Benchmarking-Studie Patiententransportlogistik (PTL)

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-662-43718-6
Part of ISBN: 978-3-662-43717-9
Contributors: Franziska Jehle; Herbert Woratschek; Jürgen Schröder; Chris Horbel; Dagmar Piotr Tomanek; Friederike Weismann; Michael Stadtelmann
Source: check_circle
University of Southern Denmark

Context-Dependent Co-Creation of Event Experience and Value

2015 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Bastian Popp; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Dienstleistungsproduktivität

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-662-43718-6
Part of ISBN: 978-3-662-43717-9
Contributors: Michael Stadtelmann; Herbert Woratschek; Alexandra Lindner; Chris Horbel
Source: check_circle
University of Southern Denmark

Ermittlung des Werts für den Kunden

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-662-43718-6
Part of ISBN: 978-3-662-43717-9
Contributors: Herbert Woratschek; Michael Stadtelmann; Chris Horbel; Alexandra Lindner
Source: check_circle
University of Southern Denmark

How Context-Specific Actors Influence Spectators’ Event Experience and Value

2015 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Bastian Popp; Herbert Woratschek; Bradley Wilson
Source: check_circle
University of Southern Denmark

Same Game-Different Experience

2015 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Bastian Popp; Herbert Woratschek; Bradley Wilson
Source: check_circle
University of Southern Denmark

Service-Quality-Value-Framework

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 9783658090302
Part of ISBN: 9783658090296
Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp; Tim Ströbel
Source: check_circle
University of Southern Denmark

Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams

2015 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Chris Horbel; Claas Christian Germelmann
Source: check_circle
University of Southern Denmark

Tell Me Who You Are!

2015 | Conference paper | Author
SOURCE-WORK-ID:

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EID:

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Contributors: Bastian Popp; Chris Horbel; Bradley Wilson
Source: check_circle
University of Southern Denmark

Value co-creation in sport management

2015 | Edited book | Editor
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

Value Creation im Sport

2015 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-658-07448-7
Part of ISBN: 978-3-658-07447-0
Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

Dealing with Privacy and Security Risks

2014 | Conference paper | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84984707005

Part of ISBN: 978-3-00-045311-3
Contributors: Christoph Buck; Chris Horbel; Torsten Eymann
Source: check_circle
University of Southern Denmark

Introduction

European Sport Management Quarterly
2014 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84894037899

Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

Mobile Consumer Apps

Marketing Review St. Gallen
2014 | Journal article | Author
SOURCE-WORK-ID:

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Contributors: Christoph Buck; Chris Horbel; Tim Kessler; Claas Christian Germelmann
Source: check_circle
University of Southern Denmark

The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty towards Facebook Brand Pages

2014 | Conference paper | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-84-370-9453-3
Contributors: Chris Horbel; Brad Wilson; Bastian Popp
Source: check_circle
University of Southern Denmark

The sport value framework

European Sport Management Quarterly
2014 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84894087790

Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

The Unconscious App Consumer

Proceedings / European Conference on Information Systems (ECIS)
2014 | Journal article | Author
SOURCE-WORK-ID:

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EID:

2-s2.0-84905837137

Contributors: Christoph Buck; Chris Horbel; Claas Christian Germelmann; Torsten Eymann
Source: check_circle
University of Southern Denmark

Branded Communities im Markenmanagement – die bessere Alternative zu Brand Communities?

2013 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Dienstleistungsproduktivität

2013 | Book chapter | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Michael Stadtelmann; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich

2013 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-8349-6869-2
Part of ISBN: 978-3-8349-3155-9
Contributors: Chris Horbel
Source: check_circle
University of Southern Denmark

Online Brand Communities

2013 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Service-Dominant Logic and Tourism Management - Enriching each other

Die Betriebswirtschaft
2013 | Journal article | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel
Source: check_circle
University of Southern Denmark

The Effects of Customer Satisfaction and Consumer-Brand Identification on Customer Loyalty Revisited

2013 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Bastian Popp; Herbert Woratschek
Source: check_circle
University of Southern Denmark

Wert für den Kunden

2013 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-658-00253-4
Part of ISBN: 978-3-658-00252-7
Contributors: Chris Horbel; Friederike Weismann
Source: check_circle
University of Southern Denmark

Wie wichtig sind Kundenzufriedenheit und Markenidentifikation für die Kundenloyalität?

2013 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Bastian Popp; Herbert Woratschek
Source: check_circle
University of Southern Denmark

The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty

2012 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Bastian Popp; Chris Horbel
Source: check_circle
University of Southern Denmark

The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM

2012 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

The Sport Value Framework

2012 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

A service-dominant logic based service- productivity improvement framework

2011 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Sebastian Walther; Torsten Eymann; Chris Horbel
Source: check_circle
University of Southern Denmark

Alternative Logics for Service(s)

2011 | Book chapter | Author
SOURCE-WORK-ID:

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Part of ISBN: 978-3-446-42831-7
Part of ISBN: 978-3446427082
Contributors: Stephen L. Vargo; Robert F. Lusch; Chris Horbel; Heiko Wieland
Source: check_circle
University of Southern Denmark

Co-Creation, Identification and the Service-Profit Chain

2011 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Chris Horbel; Bastian Popp
Source: check_circle
University of Southern Denmark

Gaining New Customers By Building Relationships To Disloyal Customers

2011 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Herbert Woratschek; Chris Horbel
Source: check_circle
University of Southern Denmark

Recruitment and Retention of Blood Donors: An Analysis of Motivation-Related Determinants of Donor Behaviour Across Types of Donations

2011 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM

2011 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Bastian Popp; Herbert Woratschek; Chris Horbel
Source: check_circle
University of Southern Denmark

I Give My Blood and Co-Create Value

2010 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Herbert Woratschek
Source: check_circle
University of Southern Denmark

The Role of Identification and Co-Creation in the Service-Profit Chain

2010 | Conference paper | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Herbert Woratschek; Bastian Popp
Source: check_circle
University of Southern Denmark

"Sorry We Are Fully Booked" - An Experimental Study of Preference Formation through Unavailable Services

Australasian Marketing Journal
2009 | Journal article | Author
SOURCE-WORK-ID:

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EID:

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Contributors: Herbert Woratschek; Stefan Roth; Chris Horbel
Source: check_circle
University of Southern Denmark

A modification of the Service-Profit Chain

2009 | Conference abstract | Author
SOURCE-WORK-ID:

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Contributors: Chris Horbel; Herbert Woratschek; Bastian Popp
Source: check_circle
University of Southern Denmark
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