Personal information

Emails & domains

Verified email domains

Other IDs

Scopus Author ID: 57202540699

Activities

Collapse all

Employment (3)

Christ University: DELHI NCR, IN

2021-07-26 to present | ASSISTANT PROFESSOR (SCHOOL OF COMMERCE, FINANCE, AND ACCOUNTING)
Employment
Source: Self-asserted source
Dr. Harpreet Kaur

Manipal Academy of Higher Education: Manipal, Karnataka, IN

2019-07-22 to 2021-07-22 | Assistant Professor (Department of Commerce)
Employment
Source: Self-asserted source
Dr. Harpreet Kaur

Lovely Professional University: Phagwara, Punjab, IN

2018-09-17 to 2019-04-30 | Assistant Professor (Mittal School of Business)
Employment
Source: Self-asserted source
Dr. Harpreet Kaur

Education and qualifications (1)

GURU NANAK DEV UNIVERISITY: AMRITSAR, PUNJAB, IN

2012-08 to 2018-08 | RESEARCHER (UNIVERSITY SCHOOL OF FINANCIAL STUDIES)
Education
Source: Self-asserted source
Dr. Harpreet Kaur

Works (6)

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Cogent Business & Management
2024-12-31 | Journal article | Author
DOI: 10.1080/23311975.2024.2328391
Part of ISSN: 2331-1975
Contributors: Dr. Harpreet Kaur; Shruti Choudhary; Adarsh Manoj; Muskan Tyagi
Source: Self-asserted source
Dr. Harpreet Kaur

Demographic influences on consumer decisions in the banking sector: evidence from India

Journal of Financial Services Marketing
2019-11-11 | Journal article
DOI: 10.1057/s41264-019-00067-4
Part of ISSN: 1363-0539
Part of ISSN: 1479-1846
Source: Self-asserted source
Dr. Harpreet Kaur

Exploring the bank selection criteria in India: scale development and validation

International Journal of Bank Marketing
2019-05-07 | Journal article
DOI: 10.1108/ijbm-09-2017-0199
Part of ISSN: 0265-2323
Source: Self-asserted source
Dr. Harpreet Kaur

The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach)

Advances in Theory and Practice of Emerging Markets
2018 | Book chapter
DOI: 10.1007/978-3-319-78378-9_1
Part of ISBN: 9783319783772
Part of ISBN: 9783319783789
Part of ISSN: 2522-5006
Part of ISSN: 2522-5014
Source: Self-asserted source
Dr. Harpreet Kaur

Determinants Influencing Customers' Decision to stay or Switch with their Service Provider: A Conceptual Study of Banks

Pacific Business Review International
2015-08 | Journal article
Contributors: Dr. Harpreet Kaur
Source: Self-asserted source
Dr. Harpreet Kaur

CUSTOMER RETENTION AS A BIGGEST MARKET CHALLENGE: A CONCEPTUAL STUDY

Pacific Business Review International
2014-07 | Journal article
Contributors: Dr. Harpreet Kaur
Source: Self-asserted source
Dr. Harpreet Kaur
How many people are using ORCID?