Personal information

Activities

Employment (2)

Waseda University: Shinjuku-ku, Tokyo, JP

2022-04-01 to present | Professor (Faculty of Commerce)
Employment
Source: Self-asserted source
Tsutomu Sunaga

Kwansei Gakuin University: Nishinomiya, Hyogo, JP

2011-04-01 to 2022-03-31 | Professor (School of Business Administration)
Employment
Source: Self-asserted source
Tsutomu Sunaga

Education and qualifications (1)

Waseda University: Tokyo, JP

2001-04-01 to 2006-03-31 | Ph.D. and Master (Graduate School of Commerce)
Education
Source: Self-asserted source
Tsutomu Sunaga

Works (4)

Multisensory consumer-computer interaction

Journal of Business Research
2021-09 | Journal article
Part of ISSN: 0148-2963
Source: Self-asserted source
Tsutomu Sunaga
grade
Preferred source (of 2)‎

Interactions between instrumental timbre and consumers’ regulatory focus

Journal of Business Research
2020 | Journal article
EID:

2-s2.0-85089547009

Part of ISBN:

01482963

Contributors: Sunaga, T.; Meng, Y.; Zhuang, X.
Source: Self-asserted source
Tsutomu Sunaga via Scopus - Elsevier
grade
Preferred source (of 2)‎

How the sound frequency of background music influences consumers’ perceptions and decision making

Psychology and Marketing
2018 | Journal article
EID:

2-s2.0-85042718750

Part of ISBN:

15206793 07426046

Contributors: Sunaga, T.
Source: Self-asserted source
Tsutomu Sunaga via Scopus - Elsevier
grade
Preferred source (of 2)‎

Effects of Lightness-Location Congruency on Consumers’ Purchase Decision-Making

Psychology and Marketing
2016 | Journal article
EID:

2-s2.0-84990929329

Part of ISBN:

15206793 07426046

Contributors: Sunaga, T.; Park, J.; Spence, C.
Source: Self-asserted source
Tsutomu Sunaga via Scopus - Elsevier
grade
Preferred source (of 2)‎

Peer review (9 reviews for 1 publication/grant)

Review activity for Psychology & marketing. (9)