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Retailing, Marketing, Consumer Behavior, Data Analytics
Switzerland

Activities

Employment (1)

University of St. Gallen: Saint Gallen, CH

2020-09-01 to present | Research Associate & PhD Student (Institute of Retail Management)
Employment
Source: Self-asserted source
Matthias Eggenschwiler

Education and qualifications (3)

University of St. Gallen: Saint Gallen, CH

2020-09-01 to present | PhD in Management (Institute of Retail Management)
Education
Source: Self-asserted source
Matthias Eggenschwiler

University of St. Gallen: Saint Gallen, CH

2019-02-01 to 2020-09-01 | Master of Arts in Marketing Management
Education
Source: Self-asserted source
Matthias Eggenschwiler

University of St. Gallen: Saint Gallen, CH

2015-09-01 to 2019-02-01 | Bachelor or Arts in Business Administration
Education
Source: Self-asserted source
Matthias Eggenschwiler

Works (3)

Cluttered Cross-selling and Cross-buying: A Systematic Literature Review and Call to Action

2025-03-26 | Preprint
Contributors: Matthias Eggenschwiler
Source: check_circle
Crossref

Retailing in the metaverse: A framework of managerial considerations for success

Journal of Retailing and Consumer Services
2024-07 | Journal article
Contributors: Matthias Eggenschwiler; Marc Linzmajer; Anne L. Roggeveen; Thomas Rudolph
Source: check_circle
Crossref

A systematic literature review on the cluttered cross-selling and cross-buying subfield: A call to action

2024-05-30 | Preprint
Contributors: Matthias Eggenschwiler
Source: check_circle
Crossref

Peer review (11 reviews for 1 publication/grant)

Review activity for Journal of retailing and consumer services. (11)