Personal information

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Bosnia and Herzegovina, Serbia

Biography

Experienced Marketing Director with a demonstrated history of working in the Automotive industry. Skilled in Marketing Management, Journalism, Media Relations, Market Research and Marketing Communications Planning. Strong marketing professional with a Ph.D. focused in Marketing/Marketing Management, General from Metropolitan University Belgrade. Assistant Professor in the field of Marketing, Marketing Management, Internet Marketing, Marketing Services, International Marketing and Foreign Trade.

Activities

Employment (3)

Faculty of Social Sciences: Belgrade, RS

2020-06-01 to present | Professor (Economy OAS & MAS)
Employment
Source: Self-asserted source
Mirjana Milovanović

Banja Luka College: Banja Luka, Republic od Srpska, BA

2013-10-01 to present | Professor (Management, Business and Business Economy OAS)
Employment
Source: Self-asserted source
Mirjana Milovanović

Auto Milovanovic: Banja Luka, Republic of Srpska, BA

2010-07-20 to 2022-12-31 | Director for Bosnia and Herzegovina, Serbia and North Macedonia (Marketing)
Employment
Source: Self-asserted source
Mirjana Milovanović

Education and qualifications (2)

Metropolitan University: Belgrade, RS

2012-10-01 to 2019-12-17 | Phd (Management and Business)
Education
Source: Self-asserted source
Mirjana Milovanović

Metropolitan University: Belgrade, RS

2011-10-03 to 2012-08-10 | MA (Management and Development)
Education
Source: Self-asserted source
Mirjana Milovanović

Professional activities (3)

RS Association of Economists (SWOT): Banja Luka, Republic of Srpska, BA

2021-01-18 to present | member
Membership
Source: Self-asserted source
Mirjana Milovanović

Serbian Marketing Association (SeMa): Beograd, RS

2021-01-04 to present | Member (Marketing)
Membership
Source: Self-asserted source
Mirjana Milovanović

Mensa Bosnia and Herzegovina: Sarajevo, BA

2000-09-01 to present | member
Membership
Source: Self-asserted source
Mirjana Milovanović

Works (50 of 54)

Items per page:
Page 1 of 2

Possibility of Creating a Process-Based Organizational Structure in the Public Sector

2024 | Book chapter
Contributors: Vesna Novaković; Mirjana Milovanovic; Elvis Mujkić; Anita Kulaš Mirosavljević
Source: check_circle
Crossref

Sensationalism’s Impact on Media Ethics

2024 | Book chapter
Contributors: Svetlana Dušanić-Gačić; Mirjana Milovanović
Source: check_circle
Crossref

Organisational Design and Knowledge Management. Enhancing Workplace Dynamics through Job Satisfaction and Structure

Socio-Economics, Research, Innovation and Technologies. RITHA Publishing
2024-10-01 | Book chapter
Contributors: Mirjana Milovanović; Svetlana Dušanić-Gačić; Zorana Agić
Source: Self-asserted source
Mirjana Milovanović

Improving the Quality of Higher Education in the Field of Creative Industries

10th International Scientific Conference Media and Economy
2024-09-20 | Conference paper
Contributors: Mirjana Milovanović; Svetlana Dušanić-Gačić; Zorana Agić
Source: Self-asserted source
Mirjana Milovanović

Marketing Through the Prism of Time: Traditional, Digital and AI – What’s Next?

10th International Scientific Conference Media and Economy
2024-09-20 | Conference paper
Contributors: Mirjana Milovanović; Vesna Novaković; Svetlana Dušanić-Gačić
Source: Self-asserted source
Mirjana Milovanović

The Role of Small and Medium-Sized Enterprises in the Development of Entrepreneurship

10th International Scientific Conference Media and Economy
2024-09-20 | Conference paper
Contributors: Mirjana Milovanović; Vesna Novaković; Tanja Škrbić
Source: Self-asserted source
Mirjana Milovanović

Research on Changes in the Creative Industry of Bosnia and Herzegovina with a Focus on Theaters and Cinemas

SAR Journal - Science and Research
2024-06-28 | Journal article | Writing - original draft
Part of ISSN: 2619-9955
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Analysis of Economic and Business Indicators of Entrepreneurship in Republic of Srpska

STED Journal
2024-05-30 | Journal article | Writing - original draft
Part of ISSN: 2637-2150
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Finansijska pismenost kao ključni faktor za strateške odluke organizacije

Accounting and Audit in Theory and Practice
2024-05-24 | Conference paper
Source: Self-asserted source
Mirjana Milovanović

Analiza efikasnosti spoljnotrgovinske razmjene Bosne i Hercegovine

Aktuelnosti
2024-05-15 | Journal article
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

A Decade of Tourism Changes in the Republic of Srpska

MES 2023: 9th International Scientific Conference Media and Economy
2023-09-23 | Conference paper
Contributors: Mirjana Milovanović; Zorana Agić; Svetlana Dušanić Gačić
Source: Self-asserted source
Mirjana Milovanović

Predictive Role of Knowledge Culture and Innovation Culture on Non-Financial Performance Indicators

Economy and Market Communication Review
2023-06 | Journal article
Contributors: Mirjana Milovanović; Katarina Pavlovic; Vesna Raskovic-Depalov
Source: Self-asserted source
Mirjana Milovanović
grade
Preferred source (of 2)‎

Student Evaluation of the Quality of Higher Education in Bosnia and Herzegovina

STED 2023: 12th International Conference on Social and Technological Development
2023-06-16 | Conference paper
Part of ISBN: 978-99955-40-70-8
Contributors: Mirjana Milovanović; Zorana Agić; Svetlana Dušanić Gačić
Source: Self-asserted source
Mirjana Milovanović

Advertising on Social Networks Through the Prism of Ethics

STED 2023: 12th International Conference on Social and Technological Development
2023-06-15 | Conference paper
Part of ISBN: 978-99955-40-70-8
Contributors: Zorana Agić; Svetlana Dušanić Gačić
Source: Self-asserted source
Mirjana Milovanović

Inflacija kao faktor rizika za nekvalitetne kredite u bankarskom sektoru Bosne i Hercegovine

Naučni skup računovodstvo i revizija u teoriji i praksi
2023-05-26 | Conference paper
Contributors: Mirjana Milovanović; Svetlana Dušanić-Gačić; Zorana Agić
Source: Self-asserted source
Mirjana Milovanović

Kvalitet izlaznih kompetencija u visokom obrazovanju

International Scientific Conference Globalisation Challenges and the Social - Economic Environment of the EU
2023-05-18 | Conference paper | Formal analysis
Part of ISBN: 978-961-6770-71-2
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Quality of Output Competencies in Higher Education

International Scientific Conference Globalisation Challenges and the Social - Economic Environment of the EU
2023-05-18 | Conference paper
Contributors: Mirjana Milovanović; Zorana Agić; Svetlana Dušanić Gačić
Source: Self-asserted source
Mirjana Milovanović

EXPLORING ASSOCIATION BETWEEN HR INDEPENDENCE IN ORGANIZING EDUCATIONAL PROGRAMS AND THE AVAILABILITY OF EDUCATIONAL AND TALENT MANAGEMENT PROGRAMS IN THE COMPANIES FROM SERBIA AND THE REPUBLIC OF SRPSKA

Casopis za Ekonomiju I Trzisne Komunikacije
2022 | Journal article
Contributors: Bovan, Ana; Milovanovic, Jana; Nikolic, Tatjana Mamula
Source: check_circle
Web of Science Researcher Profile Sync

Possibilities for Public Sector Management Improvement by the Digitalization of Financial Management and Control System in the Western Balkan Countries

Journal of Forensic Accounting Profession
2022 | Journal article
Contributors: Mirjana Milovanović; Vesna Novaković; Dragan Gligorić
Source: Self-asserted source
Mirjana Milovanović

Exploring Association Between HR Independence in Organizing Educational Programs and the Availability of Educational and Talent Management Programs in the Companies from Serbia and the Republic of Srpska

Economy and Market Communication Review
2022-12 | Journal article
Contributors: Mirjana Milovanović; Ana Bovan; Tatjana Mamula Nikolić
Source: Self-asserted source
Mirjana Milovanović

The Use of Organic and Paid Advertising in Order to Increase Reach and Engagement on Instagram Profile

STED Journal
2022-12 | Journal article
Contributors: Mirjana Milovanović; Vesna Novaković
Source: Self-asserted source
Mirjana Milovanović

Censorship in the Media as a Problem of Journalistic Ethics

Challenges Of The Modern Moment- Where To Go Next?
2022-12-15 | Conference paper
Part of ISBN: 978-86-904998-0-9
Contributors: Mirjana Milovanović; Svetlana Dušanić Gačić
Source: Self-asserted source
Mirjana Milovanović

Relationship and Role of Management and Marketing in Culture and Art

Challenges Of The Modern Moment- Where To Go Next?
2022-12-15 | Conference paper
Part of ISBN: 978-86-904998-0-9
Contributors: Mirjana Milovanović; Nenad Perić
Source: Self-asserted source
Mirjana Milovanović

Do Antecedents of Job Satisfaction Differ Based on Turnover Intention in Automotive Spare Parts Sector: Case of Bosnia and Herzegovina

International Journal of Economics and Law
2022-09 | Journal article
Contributors: Mirjana Milovanović; Tatjana Mamula Nikolić; Nenad Perić
Source: Self-asserted source
Mirjana Milovanović

Poreski tretman vlastitih prihoda u javnom sektoru

Economy and Market Communication Review
2022-06 | Journal article
Contributors: Mirjana Milovanović; Vesna Novaković; Milanka Aleksić
Source: Self-asserted source
Mirjana Milovanović
grade
Preferred source (of 2)‎

Conversational Marketing - New Roles of Consumers

In STED 2022: 11th International Conference on Social and Technological Development
2022-06-03 | Conference paper
Contributors: Mirjana Milovanović; Mladen Mirosavljević
Source: Self-asserted source
Mirjana Milovanović

Examining Generation Z’s Attitudes, Behavior and Awareness Regarding Eco-Products: A Bayesian Approach to Confirmatory Factor Analysis

Sustainability
2022-02-25 | Journal article | Author
Part of ISSN: 2071-1050
Contributors: Tatjana Mamula Nikolić; Ivan Paunovic; Mirjana Milovanović; Nenad Lozović; Marija Đurović
Source: Self-asserted source
Mirjana Milovanović
grade
Preferred source (of 4)‎

Ciljana marketing komunikacija posredstvom Viber platforme: Slučaj kompanije iz realnog sektora Bosne i Hercegovine

III konferencija srpskog udruženja za marketing SeMA – Izazovi i perspektive marketinga
2021-11-05 | Conference paper
Contributors: Mirjana Milovanović; Tatjana Mamula Nikolić
Source: Self-asserted source
Mirjana Milovanović

Innovative Approach to Personalized Teaching and Learning in the Vuca World

12th International Conference on eLearning
2021-09-23 | Conference paper
Part of ISBN: 978-86-89755-21-3
Contributors: Mirjana Milovanović; Tatjana Mamula Nikolić
Source: Self-asserted source
Mirjana Milovanović

Competitiveness in Modern Business Presented Through Basic Structural Indicators of Business Operations of Enterprises and Entrepreneurs: The Case of the Republic of Srpska

In STED 2021: 10th International Conference on Social and Technological Development
2021-06-05 | Conference paper
Part of ISBN: 978-99955-40-55-5
Contributors: Mirjana Milovanović; Ružica Đervida; Branka Marković
Source: Self-asserted source
Mirjana Milovanović

Testing the Satisfaction of Professional Customers in the Automotive Aftermarket Spare Parts Industry with the Purpose of Improving Sales: The Case of Balkans

In STED 2021: 10th International Conference on Social and Technological Development
2021-06-03 | Conference paper
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Changes in Tourism in Republic of Srpska: Comparison - Before and During Covid-19

In 10th International Scientific Conference Globalisation Challenges and the Social - Economic Environment of the EU
2021-05-20 | Conference paper
Contributors: Mirjana Milovanović; Ružica Đervida
Source: Self-asserted source
Mirjana Milovanović

Generation Z’ Attitudes on Circular Economy: The Case of Republic of Serbia and Republic of Srpska

In CIBEK 21: 3rd International Scientific and Professional Conference Circular and Bioeconomics
2021-04-01 | Conference paper
Contributors: Mirjana Milovanović; Marija Đurović; Tatjana Mamula Nikolić
Source: Self-asserted source
Mirjana Milovanović

Predicting Customer Loyalty Levels of Professional Customers: The Case of Balkan

Economy and Market Communication Rewiew
2020-12-04 | Journal article
Contributors: Mirjana Milovanović; Nenad Perić; Tihomir Vranešević
Source: Self-asserted source
Mirjana Milovanović
grade
Preferred source (of 2)‎

Binary Logistic Regression as a Method of Predicting Customer Dissatisfaction in Resolving Complaints: The Case of Bosnia and Herzegovina, Serbia and Former Yugoslav Republic of Macedonia

Quality - Access to Success
2019 | Journal article
Contributors: Milovanovic, Mirjana; Peric, Nenad
Source: check_circle
Web of Science Researcher Profile Sync

Binary Logistic Regression as a Method of Predicting Customer Dissatisfaction in Resolving Complaints

Quality - Access to Success
2019-12 | Journal article
Contributors: Mirjana Milovanović; Nenad Perić
Source: Self-asserted source
Mirjana Milovanović

Ispitivanje zadovoljstva profesionalnih kupaca, u cilju unapređenja prodaje, na primjeru Bosne i Hercegovine, Republike Srbije i Republike Sjeverne Makedonije

2019-12-17 | Dissertation or Thesis
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Ispitivanje zadovoljstva profesionalnih kupaca, u cilju unapređenja prodaje, na primjeru Bosne i Hercegovine, Republike Srbije i Republike Sjeverne Makedonije

2019-12-17 | Dissertation or Thesis
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Dependence of the Quality of Services, Satisfaction and Loyalty of Professional Customers in the Auto Industry of Developing Countries: the Case of Bosnia and Herzegovina and Fyrom

World Applied Sciences Journal
2019-01-13 | Journal article
Contributors: Mirjana Milovanović; Nenad Perić
Source: Self-asserted source
Mirjana Milovanović

State of Agro-Food Foreign Trade in Bosnia and Herzegovina

Economics of Agriculture
2018-09-23 | Journal article
Contributors: Mirjana Milovanović; Adriana Radosavac; Desimir Knežević
Source: Self-asserted source
Mirjana Milovanović
grade
Preferred source (of 2)‎

Odnosi s javnošću i politika

HUMANITIES, Journal of research in the social sciences and humanities
2018-04 | Journal article
Contributors: Mirjana Milovanović; Nemanja B. Janković
Source: Self-asserted source
Mirjana Milovanović

Financial Management of Agricultural Holdings in the Republic of Srpska, Bosnia and Herzegovina

International Journal of Environmental and Rural Development
2018-02 | Conference paper
Source: Self-asserted source
Mirjana Milovanović

Unapređenje poslovnih procesa kao faktor postizanja konkurentske prednosti malih i srednjih preduzeća

Business Economics
2018-02 | Journal article
Contributors: Mirjana Milovanović; Dunja Demirović; Adriana Radosavac; Ružica Đervida
Source: Self-asserted source
Mirjana Milovanović

Branding of the Country and City for Purpose of Economical and Political Promotion

Svarog
2015-06 | Journal article
Contributors: Mirjana Milovanović; Mladen Mirosavljević
Source: Self-asserted source
Mirjana Milovanović

New Forms of Political Influence on EU Energy and Climate Change Policies: Expanding Arena for Civil Society Lobbying

Industrial Energy and Enviromental Protection In South Eastern Country IEEP 2015
2015-06 | Conference paper
Contributors: Mirjana Milovanović; Nenad Perić; Ana Bovan
Source: Self-asserted source
Mirjana Milovanović

Human Resources Management in Public Administration Utilising Ontology and Knowledge Bases

International Journal of Engineering Sciences & Management
2014-12 | Journal article
Contributors: Mirjana Milovanović; Mladen Radivojevic
Source: Self-asserted source
Mirjana Milovanović

Staff Training in the Public Administration of Bosnia and Herzegovina with Special Emphasis on Time Management Using Ontologies and New Software Solutions

Global Journal of Human Resource Management
2014-12 | Journal article
Contributors: Mirjana Milovanović; Mladen Radivojevic
Source: Self-asserted source
Mirjana Milovanović

Mjerenje zadovoljstva zaposlenih i njihova produktivnost u porodičnoj firmi

IV Međunarodna konferencija "Od krize prema razvoju"
2014-10-24 | Conference paper
Contributors: Mirjana Milovanović
Source: Self-asserted source
Mirjana Milovanović

Značaj organizacije kućnog sajma za porodični biznis

Međunarodna naučno-stručna konferencija – Model za samozapošljavanje u budućnosti
2014-09-30 | Conference paper
Source: Self-asserted source
Mirjana Milovanović

Pregled organizacija i institucija šumarstva u Republici Srpskoj, Federaciji Bosne i Hercegovine, Srbiji, Hrvatskoj i Crnoj Gori

Glasnik Šumarskog fakulteta Univerziteta u Banjoj Luci
2013 | Journal article
Contributors: Mirjana Milovanović; Dragan Čomić
Source: Self-asserted source
Mirjana Milovanović
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Peer review (4 reviews for 1 publication/grant)

Review activity for TQM journal. (4)