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Scopus Author ID: 57220483200
Scopus Author ID: 57220483200

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Employment (1)

University of Portsmouth: N/A, GB

2023-09-18 to present | Academic, Senior Lecturer, Senior Lecturer (School of Strategy, Marketing and Innovation)
Employment
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University of Portsmouth

Works (24)

From regrets to returns: how interaction quality and store image shape store revisit intentions

International Journal of Retail & Distribution Management
2025-02-20 | Journal article
DOI: 10.1108/IJRDM-04-2024-0160
Contributors: Muhammad Waqas; Muhammad Ali Khan; Muhammad Adnan Waseem; Nauman Wajid
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Crossref
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Enhancing brand equity through branded content experience on social media: developing and testing a moderated mediation model

Psychology of Popular Media
2025-01-01 | Journal article | Author
DOI: 10.1037/ppm0000537
SOURCE-WORK-ID:

7cfd1161-4ab4-4d8e-9ebd-b6524688031c

EID:

2-s2.0-85190863321
Contributors: Muhammad Waqas; Adnan Waseem; Nauman Wajid; Irfan Irfan
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University of Portsmouth
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Preferred source (of 2)‎

Fostering consumer engagement and the sense of virtual community through branded content experience: the role of information privacy concerns

BAM 2024 Conference Proceedings
2024-09-06 | Conference paper | Author
SOURCE-WORK-ID:

dd4fb88e-d05c-4b8a-8250-c043ffeb0480

Part of ISBN: 9789995641372
Contributors: Muhammad Waqas; Nauman Wajid; Muhammad Ali Khan
Source: check_circle
University of Portsmouth

Consumer engagement with social media content: an investigation of the role of different advertising appeals

Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
2024-07-01 | Conference paper | Author
SOURCE-WORK-ID:

1a2e2c61-d15b-4f42-b0bc-afbdd4942931

Part of ISBN: 9781399990608
Contributors: Muhammad Ali Khan; Muhammad Waqas
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University of Portsmouth

Men are from Mars: advertising value perception among males

Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
2024-07-01 | Conference paper | Author
SOURCE-WORK-ID:

82cdbc9d-79af-4d88-8350-7efc1e7fe0a3

Part of ISBN: 9781399990608
Contributors: Muhammad Ali Khan; Muhammad Waqas
Source: check_circle
University of Portsmouth

Ringing the alarm: the persuasive power of COVID-19 awareness through caller ringback tones

Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
2024-07-01 | Conference paper | Author
SOURCE-WORK-ID:

81081398-9580-42cf-ae38-bc2b80d094b2

Part of ISBN: 9781399990608
Part of ISBN: 9781399990608
Contributors: Muhammad Ali Khan; Muhammad Waqas
Source: check_circle
University of Portsmouth

Managerial latitude and adaptive selling important roles of salesperson perceived control and work centrality

Journal of Business Research
2024-02-01 | Journal article | Author
DOI: 10.1016/j.jbusres.2023.114441
SOURCE-WORK-ID:

4b959dff-3d30-4f10-90d2-225ca20fc397

EID:

2-s2.0-85179472257
Contributors: Adeel Khalid; Sanjay Kumar Singh; Muhammad Usman; Muhammad Waqas; Alessio Ishizaka
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University of Portsmouth

Factors influencing the potential adoption of portable pork DNA detection device

Journal of Islamic Marketing
2023-10-18 | Journal article | Author
DOI: 10.1108/JIMA-05-2022-0129
SOURCE-WORK-ID:

703798de-5501-44c7-8458-3e32c3701182

EID:

2-s2.0-85139971296
Contributors: Ezlika Ghazali; Dilip Mutum; Muhammad Waqas; Azni Zarina Taha; Mozard Mohtar
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University of Portsmouth

Enhancing consumption of sustainable transportation

Environmental Science and Pollution Research
2023-04-01 | Journal article | Author
DOI: 10.1007/s11356-023-26067-5
SOURCE-WORK-ID:

9a29f27d-718c-4b23-a50e-19f84bc2e8de

EID:

2-s2.0-85149002365

PMID: 36856997
Contributors: Muhammad Waqas; Arsalan Najmi
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University of Portsmouth

Interactive experience of physical servicescape and online servicescape

The Palgrave Handbook of Interactive Marketing
2023-01-26 | Book review | Author
DOI: 10.1007/978-3-031-14961-0_36
DOI: 10.1007/978-3-031-14961-0
SOURCE-WORK-ID:

b64fdf1d-600c-4b9e-89c3-10be7b884a45

EID:

2-s2.0-85160162928

Part of ISBN: 9783031149610
Part of ISBN: 9783031149603
Part of ISBN: 9783031149634
Contributors: Zalfa Laili Hamzah; Muhammad Waqas
Source: check_circle
University of Portsmouth

The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan

Journal of Islamic Marketing
2023-01-02 | Journal article | Author
DOI: 10.1108/JIMA-05-2020-0162
SOURCE-WORK-ID:

f83f5cc3-4434-48f3-8095-03e9447945cc

EID:

2-s2.0-85116126229
Contributors: Muhammad Waqas; Sarmad Jan Mian; Nabila Nazir
Source: check_circle
University of Portsmouth

Consumer repurchase intention of smart wearable devices

International Journal of Technology Marketing
2023-01-01 | Journal article | Author
DOI: 10.1504/ijtmkt.2023.127329
SOURCE-WORK-ID:

629fe53c-0ae9-47fa-bb8e-efaa4935ec29

EID:

2-s2.0-85144428412
Contributors: Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; Ezlika Ghazali
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University of Portsmouth

A cross-sectional study of antecedents and consequence of panic buying behavior

Inquiry (United States)
2022-09-26 | Journal article | Author
DOI: 10.1177/00469580221126304
SOURCE-WORK-ID:

6a31b68a-4579-4433-a9b1-6dbb7761a08f

EID:

2-s2.0-85138557275

PMID: 36154523
Contributors: Muhammad Adnan Waseem; Muhammad Waqas; Irfan Irfan; Ibrahim Abdullah; Nauman Wajid
Source: check_circle
University of Portsmouth

The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context

Journal of Nonprofit & Public Sector Marketing
2022-08-08 | Journal article
DOI: 10.1080/10495142.2021.1902905
Contributors: Muhammad Waqas
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Crossref
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Branded content experience in social media settings: a consumer culture theory perspective

Journal of Brand Management
2022-03 | Journal article
DOI: 10.1057/s41262-021-00268-0
Contributors: Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
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Crossref
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Restaurant choice and religious obligation in the absence of halal logo

International Journal of Hospitality Management
2022-02-01 | Journal article | Author
DOI: 10.1016/j.ijhm.2021.103109
SOURCE-WORK-ID:

80a893c8-a7ad-42a1-a3ba-7c9fbb86c520

EID:

2-s2.0-85125863500
Contributors: Ezlika M. Ghazali; Dilip S. Mutum; Muhammad Waqas; Bang Nguyen; Nur Azureen Ahmad-Tarmizi
Source: check_circle
University of Portsmouth

Branded content experience in social media

Journal of Interactive Marketing
2021-11-01 | Journal article | Author
DOI: 10.1016/j.intmar.2021.07.001
SOURCE-WORK-ID:

dbf3fa12-7781-42b7-ad61-ec15babe9ce4

EID:

2-s2.0-85115803776
Contributors: Muhammad Waqas; Noor Akma Mohd Salleh; Zalfa Laili Hamzah
Source: check_circle
University of Portsmouth

Customer experience with the branded content: a social media perspective

Online Information Review
2021-08-30 | Journal article
DOI: 10.1108/OIR-10-2019-0333
Contributors: Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
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Crossref
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Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

Journal of Research in Interactive Marketing
2021-06-21 | Journal article
DOI: 10.1108/jrim-05-2020-0113
Part of ISSN: 2040-7122
Part of ISSN: 2040-7122
Source: Self-asserted source
Muhammad Waqas
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A typology of customer experience with social media branded content: a netnographic study

International Journal of Internet Marketing and Advertising
2020 | Journal article
DOI: 10.1504/ijima.2020.10029779
Part of ISSN: 1477-5212
Contributors: Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
Source: Self-asserted source
Muhammad Waqas via Crossref Metadata Search

What drives Muslim Malaysian consumers’ general attitude towards religious advertising?

Journal of Islamic Accounting and Business Research
2020 | Journal article
DOI: 10.1108/JIABR-01-2020-0030
EID:

2-s2.0-85099416848

Part of ISSN: 17590825 17590817
Contributors: Waqas, M.
Source: Self-asserted source
Muhammad Waqas via Scopus - Elsevier
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Typology of customer experience with social media branded content

International Journal of Internet Marketing and Advertising
2020-06-04 | Journal article | Author
DOI: 10.1504/IJIMA.2020.107661
SOURCE-WORK-ID:

b3320bfe-4468-47f2-9fe5-6d702c0b063f

EID:

2-s2.0-85086774825
Contributors: Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh
Source: check_circle
University of Portsmouth

Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

Management Review Quarterly
2020-02 | Journal article
DOI: 10.1007/s11301-020-00182-w
Part of ISSN: 2198-1620
Contributors: Muhammad Waqas; Zalfa Laili Binti Hamzah; Noor Akma Mohd Salleh
Source: Self-asserted source
Muhammad Waqas via Crossref Metadata Search
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An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment

International Review on Public and Nonprofit Marketing
2014 | Journal article
DOI: 10.1007/s12208-014-0120-5
EID:

2-s2.0-85027916774

Part of ISSN: 18651992 18651984
Contributors: Waqas, M.; Ali, H.; Khan, M.A.
Source: Self-asserted source
Muhammad Waqas via Scopus - Elsevier
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Peer review (21 reviews for 3 publications/grants)

Review activity for Industrial marketing management. (1)
Review activity for Journal of brand management. (15)
Review activity for Journal of business research. (5)
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