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I earned my first PhD at Texas A&M (Managerial Economics 2020), while working toward my second PhD at University of Kentucky (Marketing 2022). Originally from the coffee-growing mountains of Honduras, I've lived in five countries and ten different cities, largely because of twelve years of experience in the private sector, including general management positions at a Global Fortune 300. I satisfy my curiosity through research on sales and pricing, applying quantitative models and using experiments. When not busy with research/teaching, I also play soccer, basketball, run, bike, cook traditional Latino cuisine, watch anime, dance, and play video games.