Personal information

Activities

Collapse all

Works (2)

How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm

2024 | Book chapter
DOI: 10.1007/978-3-031-50188-3_27
Contributors: Shubhi Changani; Rakesh Kumar
Source: check_circle
Crossref

Social Media Marketing Activities, Brand Community Engagement and Brand Loyalty: Modelling the Role of Self-brand Congruency with Moderated Mediation Approach

Global Business Review
2024-04-23 | Journal article
DOI: 10.1177/09721509241245558
Contributors: Shubhi Changani; Rakesh Kumar
Source: check_circle
Crossref
How many people are using ORCID?