May 10, 2017


This policy is designed to help you understand how you can and cannot use our logo and trademarks and display ORCID iDs. This policy tries to balance two competing interests: our need under trademark law to ensure that our marks are reliable indicators of source and quality, and our interest in encouraging the research community to discuss ORCID, embed ORCID iDs, and accurately describe any affiliation with ORCID.

If you’d like to make any use of our marks that is not permitted under this policy, you must obtain our prior written consent. Please contact us at info@orcid.org and include a visual mockup of the intended use. We look forward to hearing your ideas.

 

ORCID brand and trademarks

ORCID’s marks include, but are not limited to, the registered mark ORCID® and the trademarks consisting of the logo, byline “Connecting Research with Researchers”, and the iD icon.

Proper Use

We welcome and encourage community use of ORCID iDs. Our recommended display is a full URI preceded by the iD icon, both hyperlinked to the URI:

ORCID iD orcid.org/0000-0002-1825-0097

At a minimum, the ORCID iD should be displayed as the full URI, optionally with http(s) scheme (https is strongly encouraged):

ORCID is both a proper noun and an adjective. Use the name ORCID as an adjective, as in “ORCID Registry” or “ORCID identifier”, unless you are referring to the organization itself, as in “ORCID offers a Registry at https://orcid.org”.

The first or most prominent time the name “ORCID” appears in printed materials or on any webpage, we ask that you use the registered trademark symbol, ®, in the upper right hand side of the mark: ORCID®.

Downloads

Click on the image size and format below to download an icon. If the image opens up in a separate window, select “File” then “Save as” to save the file to your desktop. The icons are also available to download in the ORCID repository.

Color icons

Black and white icons (for print use)

Other formats

  • Font: See the Academicons font by James Walsh
  • ORCID green:
    PMS: Pantone: 382
    Screen: Hex #A6CE39
    CMYK C: 40, M: 0, Y: 100, K: 0

Usage guidelines

Do:

  • Use our official, unmodified green iD icon to represent ORCID.
  • Allow for at least 50% buffer space around the icon. For the 16x16 px icon, this translates into an 4 px margin on each side of the icon.
  • Optional: Scale the green iD icon to the height of your text.

Don't:

  • Rotate the icon.
  • Add a drop shadow.
  • Animate the icon.
  • Change the color of the icon.
  • Use any other marks or logos to represent ORCID.

 

Displaying ORCID iDs in online and printed materials

See our guidelines on the display of ORCID iDs in journal articles.

Do:

  • Use the following format for displaying ORCID iDs:

    Author Name ORCID iD orcid.org/0000-0002-1825-0097

  • Link the ORCID iD icon and URI to the ORCID record.
  • Display the ORCID iD in a logical, easy-to-find location.
  • Use the green iD icon to represent ORCID.

Don't:

  • Manipulate the icon.
  • Add a drop shadow.
  • Use any other artwork from our site, such as the ORCID logo, without explicit permission from ORCID.
  • Use our marks on merchandise without our prior permission.

 

Talking or writing about ORCID

Do:

  • Use the green iD icon to represent ORCID.
  • Use the terminology “ORCID” to refer to the organization, and “ORCID iD” or “ORCID identifier” to refer to the identifier itself.
  • Use “ORCID” as a noun to refer only to the organization, and the noun phrase “ORCID identifier” to refer to the identifier itself:
    • Appropriate: “ORCID offers unique identifiers, known as ORCID iDs”
  • Use the phrase “ORCID record” to refer to an ORCID account containing information about an individual.
  • Make sure the title of your publication makes clear that it's about ORCID and not by ORCID:
    • Appropriate: “Sharing your ORCID record”
    • Inappropriate: “The ORCID guide to sharing your record”

Don't:

  • Use the ORCID logo on the cover of a publication.
  • Use the word “ORCID” to refer to services other than ORCID.

 

Naming applications, products, or domains

Do:

  • Name your website, product, or application something unique.

Don't:

  • Use "ORCID" in the name of your application or product without our prior permission.
  • Use just "ORCID" with a simple letter or number combination (for example, ORCID#1, ORCIDid).
  • Use "ORCID" in the name of your website.
  • Register a domain containing "ORCID", including misspellings, transliterations, or similar variations thereof.
  • Apply for a trademark with a name containing "ORCID", including misspellings, transliterations, or similar variations thereof.

 

Visual design of your website or application

Do:

  • Design your site with unique branding and logos.

Don't:

  • Copy our look and feel, as this could create user confusion.

 

Links

We invite you to link to ORCID’s website using the iD icon ORCID iD.

Do:

Don’t:

  • Use our buttons to point to any other website.
  • Confuse visitors as to whether they are on your website or the ORCID website.

 

Using the ORCID Logo

Organizations that have signed a membership license agreement with ORCID are encouraged to use the ORCID member logo to indicate membership. (Contact us to get the member logo.)

Others should not use the ORCID logo or ORCID member logo without our prior permission. Instead use the ORCID iD icon to give a graphic representation of ORCID.

 

Online (developers and microsite campaigns)

These Display Requirements allow ORCID iDs to remain connected to the ORCID Registry. For example, if ORCID iDs are not linked back to the Registry, researchers cannot easily learn more about that researcher’s identity, work, and affiliations.

ORCID iD format:

ORCID iD orcid.org/0000-0002-1825-0097

  • Recommended: display full URI, including hyphens between every 4th digit; hyperlink to the URI. http(s) scheme is optional.
  • Preferred: show iD icon and full URI on same line, icon preceding the iD.

Permalink and branding

It must always be clear to the viewing user that they are looking at an ORCID iD:

  • The ORCID iD and iD icon must link to the iD URI.
  • When used on its own, the ORCID iD icon must link to https://orcid.org.

Applications that cannot implement these guidelines due to the technical limitations of their platform should make a best effort to satisfy as many rules as possible. Exceptions will be made on a case-by-case basis by email approval. Please contact info@orcid.org if you feel that an exception is necessary.

 

ORCID branding in technical integrations

Do:

Don't:

  • Have users type in their ORCID iD

 

ORCID® is a registered trademark and the ORCID logo and iD icon are trademarks of ORCID, Inc.